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13 Best Boho Fashion Brands I'd Wear Every Day If I Could

By Swedan Margen

13 Best Boho Fashion Brands I'd Wear Every Day If I Could

When I think back to the early 2000s, boho fashion reigned supreme. Vanessa Hudgens was the poster child of Disney's cool-teen brigade, and her Coachella flower crowns were soon seen adorning the heads of fashion girls everywhere. In the magazines, Sienna Miller and Kate Moss dominated. Every celeb title featured them in looks with trailing handkerchief hemlines, low-slung belts and slouchy suede boots, and we were all hooked.

Then, as quickly as it came, boho seemed to disappear, and instead, other trends and hero pieces were embraced. Such is the fashion cycle. But, if there’s one thing I know when it comes to style, it’s that what goes around, comes around. And now, somewhat unexpectedly, I need only glance at TikTok or out and about on the streets of London to see it: boho is back again.

Fashion person Camri Hewie hold a tulle bag and sheer lace detailed top. She is looking away from the camera in a recent image from her Instagram.

Indeed, boho, with all its pretty charm, seems determined to keep us under its spell. Over the past few years, the bohemian spirit has crept quietly back into the industry’s consciousness, re-emerging not just on pavements and at festivals, but on the runways themselves. When I saw Dior’s Cruise collection back in 2021, the bohemian influence was unmistakable: delicate lace maxi dresses, slouchy, buckled boots and artfully tied headscarves captured a wanderlust-fuelled aesthetic.

The Dior Autumn / Winter 2021 Cruise collection. The model wears a lace dress, slouch boots and a lace headscarf. This image is from Launchmetrics.

But most recently, it was Chloé’s spring/summer 2025 show that truly cemented boho’s comeback. Chemena Kamali’s second collection was a sweeping ode to the brand’s heritage. A show filled with the now-iconic wooden clogs (seen on Miller herself), flowy silhouettes, earthy tones and effortless layering, it was a true bohemian renaissance, but one that felt truly modern. It’s no wonder it was one of the season's most talked-about shows.

The Chloé’s A/W 2025 collection. The model wears a full lenght sheer white lace dress and black knee high boots. This image was taken from Launchmetrics.

Alongside big runway names, there are plenty of more accessible brands that have boho running through their DNA. From Dôen’s whimsical dresses and Free People’s breezy bloomers to Rixo’s archival-worthy prints, modern bohemia has made its way into pretty collections everywhere (and my wish list is officially out of control as a result!).

With so many brands embracing the aesthetic, I’ve done the research, narrowed it down and compiled a list of the 13 best boho fashion brands to invest in. Scroll on to find your perfect match.

13 Boho Fashion Brands You Need to Know About

1. Dôen

Fashion person Pia Baroncini wears a white Dôen ischia dress in white. She finishes the look with zebra Mary Janes. She is facing away from the camera craddling her bump in a recent image from her Instagram.

Style Notes: If you're a regular reader of Who What Wear UK, you’ll know that Dôen is one of our all-time favourite dress brands. Hailing from California, Dôen captures the essence of coastal boho with a laid-back vibe that’s uniquely elegant. Best known for its flowing, floral-print dresses, it also serves up breezy blouses, beautifully crafted skirts and lightweight jackets that are just as good as its frocks.

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