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6 Summer Prints You'll Find Everywhere From Happier Grocery In NYC to LouLou In Saint-Tropez

By Swedan Margen

6 Summer Prints You'll Find Everywhere From Happier Grocery In NYC to LouLou In Saint-Tropez

With the slowdown in hyper-minimal, pared-back style, we've seen the return of personality-driven fashion. This is playing out in various ways, including everything from bag charms to tassel necklaces and more vibrant colors. Yet another example of how we're seeing personality return to style this summer? Lots of prints.

Rather than one specific print trend that's dominating this season, we are seeing an influx of print styles. Iconic heritage patterns have made a major resurgence, including Burberry’s signature checks, Pucci’s bold geometric designs, and Missoni’s zigzags. Nostalgia is making a comeback with throwback prints, such as gingham and polka dots. And leave it to the fashion set to reimagine printed scarves, or at least how to wear them. One of the biggest styling trends of the summer is tying a printed satin scarf to your waist as a belt. Ahead, more on the summer print trends all of the style insiders are wearing, whether they’re filling their shopping cart at Happier Grocery in NYC or on the beach at LouLou in Saint-Tropez.

Heritage Checks

Rosie Huntington-Whiteley wearing a Burberry swimsuit

With Daniel Lee at the helm of Burberry, the brand is resurrecting its classic check print. This summer, the fashion house's checked bikini is one of the cult vacation buys.

Check Triangle Bikini in Archive Beige Yellow - Women, Nylon | Burberry® Official

Burberry

Check Triangle Bikini

Check Silk Scarf in Bank | Burberry® Official

Burberry

Check Silk Scarf

Vibrant Geometric Prints

Hailey Bieber wearing Pucci

Another way fashion people are leaning into heritage prints? The iconic geometric patterns from Pucci and Missoni, which have been reimagined for decades.

Pucci Iride-Print Silk Mini Skirt | 46

Pucci

Iride-Print Silk Mini Skirt

Mare Fringed Striped Crochet-Knit Triangle Bikini

MISSONI

Mare Fringed Striped Crochet-Knit Triangle Bikini

Polka Dots

Simone Ashley wearing a polka dot dress

Fashion is in a nostalgic mode as designers continue to look back at timeless style from the past, including classic prints like polka dots.

Ambra Dress
Tahlia Belted Polka-Dot Silk-Blend Twill Midi Dress

DÔEN

Tahlia Belted Polka-Dot Silk-Blend Twill Midi Dress

Scarf Prints

Elsa Hosk wearing a printed scarf

This trend is less about the print itself and more about the way it's styled. Fashion people are breathing new life into satin scarves by wearing them tied around the waist in place of a belt.

Printed Silk-Satin Scarf

SAINT LAURENT

Printed Silk-Satin Scarf

Les Chevaux Dechaines Scarf 90

Hermès

Les Chevaux Dechaines Scarf 90

Colorful Stripes

Morgan Stewart wearing a The Row bag

Leave it to insiders' favorites The Row and High Sport to design a few of the most viral buys of the summer with their striped bag and shorts. Each piece takes classic stripes and adds a pop of color.

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6 Summer Prints You'll Find Everywhere From Happier Grocery In NYC to LouLou In Saint-Tropez - Vanity Fair Fashion