8 Makeup Trends Poised to Dominate Summer 2025, From St. Tropez Skin to (Gasp!) Barely There Lip Liner
It's early June, temperatures are climbing, and sunsets refuse to wink out until way past 8 p.m. Time to brush up on summer makeup trends! The season doesn't technically begin until June 20 (semantics), but it's certainly not a bad idea to get acquainted with the looks poised to dominate the next few months. There's nothing like a bronzy flush or glassy, wet lip to help you embrace a summery spirit, right?
While classic summer beauty trends (like faux freckles and loads of blush) will undoubtedly re-enter the zeitgeist, some of this season's looks are quite the departure from what we usually see this time of year. Think intricate statement eyes and—gasp!—skipping lip liner. Curious which trends to hop on first? Find our extensive report below, backed by celebrity makeup artists with a knack for identifying early buzz.
1. Saint-Tropez Skin
According to celebrity makeup artist Buster Knight, "That fresh, suntanned Saint-Tropez skin will be a big hit." What in the world is Saint-Tropez skin, you ask? Imagine warm, sun-kissed, toasty makeup with an emphasis on bronzer. Knight describes it as "flushed, beach skin but slightly more elevated than surfer-girl skin." The latter is a tad more playful, while Saint-Tropez skin is all about a snatched glow. To nail this aesthetic, he recommends using a "really bronzy blush" to create loads of dimension and warmth.
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2. Eye Shadow Summer
Say goodbye to minimalist lids, as we're on the brink of an eye shadow summer! Take it from celebrity makeup artist Kelli Anne Sewell, who declared the trend on TikTok, encouraging her followers to play with pigments and palettes. "It sounds silly, but I just want people to have fun with makeup and eye shadow!" she says. "Smoking out shadows, rocking liner, whatever makes you feel hot."
Be it with an eye shadow stick, a full 12-pan palette, or even a quick, eyeliner-as-shadow moment, don't be afraid to play with bold eye looks. "My favorite way to wear eye shadow is with no-makeup-makeup skin and a subtle hydrated lip to balance," Sewell adds.
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3. Diffused Lips
Okay, lip liner isn't necessarily going away—but people are using less of it, according to Sewell. "People are dissolving filler just softer lips … whether it’s a liner with blurred edges, a product that gives that effect (Rhode lip liners), or doing it yourself with your finger to soften the edges! Everything soft and diffused," she explains.
Knight agrees with the "less is more" liner approach, noting that diffused lip stains and flesh-toned pencils are rising in popularity this summer. "Everyone wants to go for something really similar to their lip shade, rather than a '90s-esque overline," he says.
