All the 2025 Beauty Advent Calendars Have Officially Hit the Market—Here Are the Only 20 I Recommend Buying

As a beauty editor, I take shopping for the gift's I'm planning on presenting to my family and friends seriously. I begin pulling together lists of products for each person in early September, making sure I keep an eye out for any beauty-centered advent calendars breaking onto the market in late October. By early November, I've already placed orders online for at least half of the presents and reserve the other half for in-person purchases so I can test anything I'm unsure about before I hand over my credit card.

Sure, scribbling potential gifting opportunities in your Notes app as you see them can be helpful, but referencing beauty gift guides and edits based on your recipient's personality and interests can be a game-changing. To make the shopping process easier for you, I've scoured the internet for the best beauty advent calendars for everyone from the nostalgic perfume fan to the skincare and bodycare novice who's just starting to build a trustworthy product lineup.

The Best Beauty Advent Calendars, Listed

Best for Everyday Skincare Essentials: Clarins 12 Day Advent Calendar

Clarins

12 Day Advent Calendar Set

This 12-piece limited-edition advent calendar set features a collection of Clarins must-haves from lip oil and body lotion to foaming cleansers and primer. Two of the products included are full-size, making it the ideal present for Clarins fans and newcomers alike at a $212 value. I'm impressed by the range of products found in each drawer and can't help but plan for full-size buys of my favorite travel-size products.

This year's limited-edition advent calendar comes with 24 concentrate-infused skincare favorites by Babor tucked behind each door. Ideal for all skin types (but designed to support dry and dull skin), this collection of hydrating serums nourish, soothe, and brighten the complexion with everything from a revitalizing ampoule to glow-enhancing pigments.

Best for Fans of Nostalgic Perfumes: Maison Margiela Replica Fragrance Advent Calendar

Maison Margiela

Perfume and Fragrance Advent Calendar

The Maison Margiela Perfume and Fragrance Advent Calendar is filled to the brim with miniature, festive fragrance picks in seven draws (each one decorated in the brand's signature style with embossed numbers). The calendar spotlights perfumes, candles, and body products, housed in an striking box with a Bianchetto overpaint design. I was gifted one of the 1.2-ounce candles included in this set, and I've loved every Replica scent I've come across since then.

Best for Sensorial Self-Care: L'Occitane 24 Day Advent Calendar Gift Set

L'Occitane

24 Day Advent Calendar Gift Set

I'll always jump at the opportunity to layer similarly scented skincare and bodycare, and the L'Occitane 24 Day Advent Calendar Gift Set provides the perfect opportunity to do so. It opens from both sides to reveal several of the brand's best sensorial products for a unique olfactory experience. (Its moisturizing hand creams and luxurious almond-infused bodywash are at the top of my list.)

Best for the Skin and Body: Kiehl's Since 1851 Advent Calendar

Kiehl's Since 1851

Advent Calendar

Whenever I met someone who's just beginning to invest in building out their daily and nightly routines, I recommend adding Kiehl's skincare and bodycare favorites to the product lineup. So why no start with an advent calendar featuring several of the brand's best sellers? This year, the set includes cleansers, face masks, facial serums, moisturizers and more.

Best for Discovering New Brands: Best of Dermstore: 12 Days of Beauty

Dermstore

Best of Dermstore: 12 Days of Beauty

Dermstore has hundreds of juicy beauty deals to keep track of throughout the year, but I get the most excited about its advent calendars and gift sets. This advent calendar, for example, offers 12 full-size favorites from the store's top brands (SkinCeuticals, Virtue, Tarte, Paual's Choice, and more) to help you step into 2026 with new hair, skin, and body products and start the year off right.

Best for Small Beauty Upgrades: Jo Malone London 12-Day Ornament Collection Gift Set

Jo Malone London

12-Day Ornament Collection Gift Set

This limited-edition collection of miniature colognes, travel candles, and bath and body treats by Jo Malone London are individually wrapped as chic, decorative ornaments. It features three of my favorite products from the brand: Peony & Blush Cologne, the Wood Sage & Sea Salt Hand Cream, and the English Pear & Freesia Miniature Candle.

Best for Modern Fragrance Lovers: Olfactifve Advent Calendar 2025

Mind Games

The Olfactive Advent Calendar 2025

The 12-piece Olfactive Calendar from Mind Games is a curated collection of candles and fragrances in amber, floral, woody, and fruity blends. Timeless and captivating, these elevated scents are stunning alone or layered with each other. My personal favorites from the set are the Counterplay Eau de Parfum (featuring notes of honeyed osmanthus and ylang-ylang) and the G5 Jasmine Milk Scented Candle.

Best for Makeup Enthusiasts: MAC Cosmetics 24 Mystery Must-Haves Advent Calendar

MAC Cosmetics

24 Mini Must-Haves Makeup & Skincare Advent Calendar Set

MAC's limited-edition advent calendar comes with 12 makeup and skincare must-haves in full and mini sizes for all your beauty needs in a keepsake box. If I get this one as a gift (or decided to snag it for myself), I'll be most excited to find one of the Pro Longwear Paint Pots, Cooling Gel Eye Pads, or Lipglass.

Best for Self-Care: Oak Essentials x Jenni Kayne Advent Calendar

Oak Essentials

Oak Essentials x Jenni Kayne Advent Calendar

This year Oak Essentials and Jenni Kayne are joining forces to deliver the ultimate self-care advent calendar with a limited-edition offering valued at $504 (retailing for $350). Designed to stay with you long after the holidays have reached their end, this keepsake box features original watercolor art by Hannah Winters and is filled with a full-size Oak Essentials Cleansing Balm, Travel-Size Awaken Body Wash, Jenni Kayne cashmere socks, and more.

Best for Nightly Skincare Rituals: Eve Lom 12 Day Advent Calendar

Eve Lom

12 Day Advent Calendar Skincare Set

Inspired by London's landmarks at midnight, Eve Lom's opulent advent calendar is housed in a keepsake case decorated with a golden London cityscape in shades of navy and gold. It includes 12 days of the brand's most beloved formulas including their signature cleanser, antioxidant-rich eye cream, radiance-boosting serum, and moisture-replenishing creams.

Best for Home Scents: 24 Days of Christmas Glasshouse Advent Calendar

Glasshouse

24 Days of Christmas Advent Calendar

I like being told I smell good, but I love when people tell me they love the way my home smells year-round, and Glasshouse has been behind most (if not all) of those compliments. The 24 Days of Christmas Advent Calendar includes mini versions I burn constantly. The set also includes a selection of perfumes, hand creams, body lotions and perfume pencils, as well as interior fragrances.

Best for Armani Beauty Essentials: Armani Beauty Holiday Advent Calendar Gift Set

Armani Beauty

Holiday Advent Calendar Gift Set

Armani Beauty's Holiday Advent Calendar Gift Set offers 24 hours of beauty with a selection of fragrances, beauty, and skincare surprises. This one includes full and mini sizes of my favorite liquid makeup products from the brand (the Cheek Tint Liquid Blush and Eye Tint Long-Lasting Liquid Eyeshadow), as well as the Sì Eau de Parfum.

Best for Self-Care From Head to Toe: Jo Malone London 25-Day Advent Calendar

Jo Malone London

25-Day Advent Calendar

Jo Malone London has another luxury advent calendar I'm keeping an eye out for, and this time, it's filled with 25 miniature colognes, candles, and bath and body luxuries in gold-tinted drawers. The inclusion of Jo Malone London's Vitamin E Lip Conditioner, Orange Bitters Travel Candle, and English Oak & Hazelnut Cologne will add the perfect festive touch to any December day.

Best for Dermatologist Formulated Skincare: 111Skin 11 Days of Radiance

111Skin

11 Days of Radiance

If you've been on the hunt for an advent calendar with dermatologist-formulated skincare to address all your skin concerns, take this as your sign to guy 111Skin's 11 Days of Radiance. The limited-edition set includes a full 111Skin routine with full sizes of Eye Lift Gel NAC Y2 and Black Diamond Vitamin-C Brightening Booster in addition to eight other travel size best-selling products.

Best for Revamping Skincare Routines: Dr. Barbara Sturm Advent Calendar 2025

Dr. Barbara Sturm

Advent Calendar 2025

Dr. Barbara Sturm's beautifully boxed skincare advent calendar is the stuff of dreams with 24 skincare essentials and innovations to support your skin's health throughout the holiday season. This one combines full sizes of the brand's most popular products including its Clarifying Mask, Balancing Toner, Eye Cream, and exclusive Glow Drops in a limited-edition bottle.

Best for Fragrance Devotees: Penhaligon's The Advent Calendar

Penhaligon's

The Advent Calendar

This one is for lovers of luxury fragrance. Penhaligon's The Advent Calendar is back with 24 timeless perfumes, home fragrances, and bodycare, in a playful, knit pattern-inspired box. I'm looking forward to having a Luna Eau de Parfum that I can use on the go (the full size lives on my vanity, at the moment), as well as the matching body lotion and bodywash to complete my aromatic floral collection.

Best for Luxurious Skincare Essentials: 12 Days of Bader

Augustinus Bader

12 Days of Bader

Augustinus Bader's 12-day limited-edition calendar features a curated selection of the brand's most beloved essentials powered by TFC8 and Trigger Factor Complex TFC for a personalized morning and night skincare regimen. This set includes Augustinus Bader's The Cream Cleansing Gel, The Essence, The Rich Cream, and more skin revitalizing goodies.

Best for Must-Have Beauty Basics: Sisley-Paris Advent Calendar

Sisley-Paris

Advent Calendar

One of the first advent calendars I ever received was from Sisley-Paris, and the French brands continues to produce ones that win me over year after year. This year's advent calendar is filled with 25 surprises hidden in draws that range from haircare masks and lengthening mascara to perfumed body lotion and volumizing shampoos.

Best for Deluxe Beauty Gifting: Byredo Advent Calendar

The Byredo Advent Calendar boasts 24 fragrance, bodycare, skincare, and beauty tool favorites in both travel and full sizes. The luxurious set includes several of their best-selling perfumes (including Bal d'Afrique, Desert Dawn, and Rose of No Man'es Land), as well as hair perfume, hand cream, a mirror, and hairbrush with the brand's iconic logo.

How We Chose

As with all of our buying guides at Who What Wear, we compile our edits based on original testing and expert recommendations. To identify the 20 best beauty advent calendars of 2025, I leaned on my knowledge as a beauty editor and firsthand testing of the sets. As part of my research, I considered several factors, including the average amount of savings offered by each set, the number of days included, and whether the products are full or miniature. We're aware of how important these factors are for a wide range of preferences, so we made sure to list out all the helpful details. Of course, customer reviews were also kept in mind when creating this list.

Why Trust Who What Wear

At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.

We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.