Anfisa Is the Cool-Girl Brand About to Go Internet-Viral

Here at Who What Wear, we're lip-balm obsessed. In fact, we've been known to literally spill our bags out on café and dining-room tables to share our favorite lip products (kind of like how we did during NYFW when we discussed the best lip oils). We have strong opinions about what makes a cool-girl lip product. Spoiler alert: It has a lot to do with luxurious aesthetics and expert-backed ingredients.

Lately, I've been seeing a certain lip product that checks both boxes (and more) circulate on social media. I'm talking about Anfisa Skin's Ân-Gloss Ceramide Lip Treatment. I've spotted it in IG roundups and TikTok GRWMs. On camera, it looks hydrating and cushiony. (The high-def shine is a whole other thing.) So I decided to put it to the test along with the brand's other "signature skincare staples."

The Ân-Gloss Ceramide Lip Treatment

ANFISA Skin

Ân-Gloss Ceramide Lip Treatment

Here's the exact lip product I've been seeing all over social media. It's a universal (transparent), sheer lip treatment powered by something called CeraBind Technology, aka, a combo of five skin-identical ceramides and two plumping peptides. Translation? It drenches the lips in moisture and seals it in while enhancing fullness.

The formula is smooth, buttery, and rich, so I don't have to keep reapplying it the way I do with other lip treatments. And the finish! It's so shiny I'd go so far as to say it delivers a vinyl-like effect. It also features a cooling applicator tip, which might not sound that special but, IMO, really elevates the experience. (It's the little things.) I can see why this lip balm is getting so much hype online. In fact, it has officially joined my personal pantheon of desktop lip balms, and that's saying something.

Best picks for you

The Ân-Gloss Ceramide Lip Tint

ANFISA Skin

Ân-Gloss Ceramide Lip Tint in Berry Crumble

If you prefer tinted lip treatments, I have good news. Anfisa has two. The first is this sheer rose shade, called Berry Crumble. It provides all the moisturizing, plumping, and high-shine benefits of the original with a sweet scent that sits somewhere between juicy berry and fresh-baked dessert. (It smells SO good.)

ANFISA Skin

Ân-Gloss Ceramide Lip Tint in Spice Cake

There's also Spice Cake, a sheer, rosy brown. This one smells like warm, caramelized cake.

The Ân-Gloss Ceramide Lip Trio

ANFISA Skin

Ân-Gloss Ceramide Lip Trio

You can snag all three in one set with Anfisa's Ân-Gloss Ceramide Lip Trio.

The Ân-Dew 10% Azelaic Acid + PHA Serum

ANFISA Skin

Ân-Dew 10% Azelaic Acid + PHA Serum

Anfisa doesn't just sell lip products. The brand also offers luxurious skincare staples, like this brightening serum that's designed to enhance, clarify, and gently exfoliate the skin in one go.

An effective combination of azelaic acid and PHA gluconolactone works together to smooth skin texture and fade dark spots. Meanwhile, hexylresorcinol, resveratrol, and licorice root extracts improve skin tone and minimize temporary redness. Last but not least, antioxidant-rich ingredients like kakadu plum and Indian gooseberry protect the skin from environmental aggressors.

The Ân-Balm Radiant Hydra-Balm

ANFISA Skin

Ân-Balm Radiant Hydra-Balm

Last but not least, we have to talk about Anfisa's Ân-Balm. It's a concentrated balm that "reimagines" traditional facial oils. Melt it between your palms, as you would with a cleansing balm, and it sinks into the skin to deliver deep, soothing moisture. It's 100% wax-free and formulated with 86(!) antioxidants and 20 plant-derived ingredients, so it's basically guaranteed to give your skin a major glow boost.

Anfisa's product lineup is small, which makes sense considering its focus is on "signature skincare staples." With so much interest around the internet, I won't be surprised if the brand becomes even more cool-girl coded in 2026.