Artist Pass: Your Exclusive Guide to the Highly Requested Bobs Defining 2025

For beauty fanatics, there’s nothing quite as exciting as getting a backstage look at your favorite celebrity glam moments. Slip on your Artist Pass as we take you behind the scenes of the beauty looks that live rent-free in our minds from our favorite tastemakers and the talented artists they have on speed dial. Inside, their best-kept product secrets, niche tricks of the trade, and their hot takes on buzzy pop culture beauty moments.

In the age of social media today, we have more access than ever to our favorite celebrities’ makeup artists, hairstylists, and manicurists—we’ve even met their facialists, for crying out loud. But what 30-second TikTok videos and envy-striking Instagram selfies don’t show you is the step-by-step process of what it really takes to craft a look that garners thousands of likes on Instagram and sets seasonal trends, so we’re putting you in the glam chair courtesy of your own Who What Wear Artist Pass. The coveted celebrity stylist with A-list clientele that you’re about to meet? None other than Justine Marjan.

Known for her jaw-dropping wet-hair looks on the Kardashian clan, mermaid-like waves on Eva Longoria, and off-duty-model chic bobs à la Elsa Hosk, Marjan is in a league of her own. As one of the most in-demand hairstylists in Hollywood, the mane magician is tough to pin down for a chat, much less get a full-blown tutorial from. But for our first installment of this artistry series, we knew we had to sit down with the purveyor of our most-saved hairstyles of 2025. Keep reading to get a step-by-step breakdown of two of Marjan’s most highly requested looks: Elsa Hosk’s touchable side-swept waves and Khloé Kardashian’s half-up, half-down flippy bob.

Elsa Hosk is the holder of many titles: high-fashion model; Victoria’s Secret Angel; mother; founder of her eponymous fashion brand, Helsa Studio; and the source of all of our hair envy. We’ve taken countless screenshots of her chic, effortlessly tousled bobs—so instead of letting more images crowd our camera roll, we’re going straight to the source.

Marjan describes this artfully curled look as the “sideswept boyfriend bob” and explains that the secret to a great short style is volume, volume, volume. “I’m so excited to show you how to do this because most people that have short hair are kind of scared of using a curling iron because it can easily look super short or way too curly—so I’ll show you some of my favorite techniques,” she says coyly.

1. Prep the Hair

Marjan starts by misting a touchable hair spray through the locks to “give fine hair a little bit of hold” when styling. Speaking of finer strands, she also reaches for clip-in extensions to amp up the thickness. “Most people’s hair doesn’t have a ton of fullness naturally,” she adds. (However, this step is totally optional.)

2. Curl Vertical Sections

Reaching for her GHD Classic Curl Curling Iron, outfitted with a one-inch barrel that perfectly suits shorter strands, Marjan begins to curl the hair in sections—many going in the opposite direction. “If you don’t want to build too much volume but you want texture, take vertical sections versus horizontal,” she advises, opting for vertical sections to achieve The Elsa. “Horizontal sections will build width and vertical sections will be more relaxed,” she explains.