Style
Teen-Agers in Their Bedrooms, Before the Age of Selfies
Nowadays, a secondhand, first-edition copy can sell for hundreds of dollars; in August, the book will be reissued by D.A.P. as “Adrienne…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
If Younger Me Knew You Can Shop the Chicest Mall Brands Online She’d Be Impressed—30 Standouts From Gap, J.Crew, and Banana Republic
As an older millennial, I'd be remiss to not give classic mall brands credit for helping spark my interest in working in the fashion…
Style
A Sensualist’s History of Gay Marriage and Immigration
There is a profuse longing for the foreseen. At least since the pandemic, I have seen some version of the statement “I could really use…
Fashion
Hot Take, But I Prefer This $18 Drugstore Skin Tint to My Highest-End Foundation
I’ll admit it: I’m a makeup snob through and through. I want eye shadows with bold pigment, eyeliners that never smudge (unless I want to…
Fashion
Almost Sneakers, Almost Flats—You’ll Either Love or Hate This New Hybrid Shoe Trend
While it’s hard to imagine there was ever a time when out-there sneaker trends, including ballet and loafer sneakers, weren't common…
Fashion
Separately, They’re Basic, But Together, This Jeans-and-Trainer Combination Is Peak Fashion Girl
I might spend my days reporting on the most significant trends of the moment, but when it comes to my own capsule wardrobe, I prefer to…
Fashion
Since the '90s, the Chicest Women Have Worn This Shoe Trend With Cropped Black Trousers
Few outfit formulas have the staying power of cropped black trousers and minimal loafers—and thanks to new images from the set of American…
Fashion
The Trendy Flat Shoe People Who Just Aren’t Into Sandals Are Wearing With Jeans and Skirts Instead
Last night, as I slipped off the strappy sandals I'd been living in all season, I noticed something unexpected—a sharp tan line etched in…
Fashion
These Fashion People Consistently Set the Bar—Now, They’re Suddenly Wearing the Same Specific Top
If you’ve spent any amount of time on fashion’s corner of the internet, you’ll be familiar with this piece of advice: If an outfit isn’t…
Fashion
I Just Got Back From Mallorca—These Jewelry Trends Are About to Be Huge
If you’ve ever returned from a European summer trip with a camera roll full of dreamy beach shots and a suitcase bursting at the seams…
Fashion
Who What Wear Editors Told Me Their 25 Best Fashion Finds This Month
Who What Wear editors are true shopping experts. When reading their stories, I'm always inspired by the cool finds they've uncovered, so…
Fashion
I Thought Wearing These Shoes With Shorts Was Cringey—Turns Out the Combo Is Peak 2025
All summer, we've been charting the rise—er, drop?—in longer inseams. Bermuda shorts and, yes, even culottes have emerged as the go-to…
Fashion
How Each of the Most Popular Levi's Jeans Fits IRL
I’m a truedenim lover, but as someone standing at only5’0”, finding the right pair of jeans can be difficult. The exhaustion of trying on…
Fashion
What You Should and Should Not Wear to Every Major Sporting Event
If you ask the internet what to wear to a sports event, the answers you'll receive aren't very Who What Wear. They'll tell you to be…
Fashion
Raffia Bags Are Still In, But According to Chic People in London and NYC, This
If last summer was the season of the mesh flat—delicately sheer, ballet-inspired, and Instagram’s unlikely darling—this summer, fashion’s…
Fashion
10 Outfits Europe's Chicest Dressers Are Wearing When They're *Not* on Vacation
If it seems like chic Europeans are always on vacation, you're not exactly wrong. But with so many amazing places to visit in such close…
Fashion
A Celebrity Stylist Swears By This Cult-Loved Brand for Every Hair Type
Art takes on many forms, and here at Who What Wear, we aim to shine a light on the ingenuity within the fashion-and-beauty industry. Its…
Fashion
This Is, By Far, the Sexiest Shoe Trend to Wear With Jeans Right Now
If there's one shoe trend that's quietly stealing the spotlight this season, it's pointed peep-toe heels. Yes, they're that good with…
Fashion
My New H&M Dress Earns Me So Many Compliments—No One Can Believe It's Only £28
Oh, H&M. A brand that we consistently turn to for trend-led styles and classic staples alike. The high street hero is a reliable favourite…
Fashion
Trust Me, This £12 Mascara Is the Next Best Thing to a Lash Lift
A lot of mascaras pass my desk in the Who What Wear UK office, but only a small handful genuinely make it into my everyday rotation after…
Fashion
The Best Luggage Brands for Jet-Setters
Travelling is one of the biggest joys in life, but I won't lie—it's incredibly stressful too. However, the stress starts long before the…
Fashion
How Unique: The Indie Luxury List of Brands and Buys You Don’t Know Yet
To be in the know when it comes to fashion can vary from person to person, but the usual tell-tale signs are that brands like Khaite and…
Fashion
As a Fashion Editor and Overpacker, These 8 Items Are My Travel Must-Haves
Packing stresses me out so much it stresses out everyone I love even more. It's not that they're empathetic. It's actually that they're…
Fashion
I've Never Met Someone Who Didn't Like This Dress Style—It's Both Trendy and Timeless
Gigi Hadid just shared an Instagram carousel of over a dozen photos from her summer vacation. Filled with everything from snorkeling to…