Fashion
These New Under-$100 Nordstrom Summer Items Are What I Call Fashion, Period
I'm just going to get right down to it. The under-$100 section at Nordstrom is it right now. I've found so many stellar pieces while doing…
Swedan Margen
I focus on highlighting the latest in business and entrepreneurship. I enjoy bringing fresh perspectives to the table and sharing stories that inspire growth and innovation.
Fashion
I Refuse to Spend Over $20 on Mascara, so I Asked MUAs for Their Diamond-in-the-Rough Drugstore Picks
When I tell people I'm a beauty editor, I'm met with one of three responses. First, they ask, "What's a beauty editor?" I explain that I…
Fashion
The 30 Items That Will Define Style in Summer 2025
I'm a summer lover. I know it's hot and sticky, making layering impossible and putting all my go-to outerwear from every other season out…
Fashion
We're Kind of Bored of These 5 "Dated" Summer Nail Trends—Here's What We're Requesting Instead
As a beauty editor, I firmly believe in wearing whatever makes you feel your best—and that goes for both fashion and beauty trends. Of…
Fashion
I'm An Esthetician—Contrary To Popular Opinion, These Underrated Cleansers Work Well for All Skin Types
As far as skincare products go, there are few more satisfying to use than a foaming cleanser. As an esthetician, it's one of my favourite…
Fashion
3 Elegant, Anti-Trend Brands in the Know Fashion People Turn to In Summer
In the summer months, I often find myself drawn to brands which have warmth and balminess in their DNA, Australian-born brands like A.…
Fashion
If You Go to a Wedding This Summer, You're Guaranteed to See the '90s Dress Trend Amal Clooney Just Wore
Something tells me that Amal Clooney has an entire closet just for special event–worthy dresses. (When you're a high-powered attorney and…
Fashion
Seaside Metals: Jewelry That Catches The Light - Julia Berolzheimer
There’s a certain kind of jewelry that feels like it belongs by the water, sun-warmed, salt-kissed, and quietly radiant. I’m always drawn…
Fashion
Believe It or Not, This Is the It-Girl Shorts Trend of Summer 2025
If easy, relaxed outfits that look effortless and cool is your summer dressing goal, you'll be pleased to know that the biggest shorts…
Fashion
A Closer Look: Gracie Lawrence's Tony Awards Ensemble Hits the Spot
The day before the 78th annual Tony Awards, Gracie Lawrence left her final fitting with a message for her fans: "Wait until you see my…
Fashion
How Science Communicator and Infectious Disease Epidemiologist Jessica Malaty Rivera Has Made Science Accessible
Welcome toSecond Life, a podcast spotlighting successful women who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
Run, Don't Walk—Hailey Bieber's "Forever Glazed" Skin Just Became Even Easier to Copy
It’s been a few very eventful weeks for Hailey Bieber. Between her first solo Vogue cover and billion-dollar sale of her beauty company,…
Fashion
I Can't Visit the South of France This Summer, But I Can Still Dress Like It—30 Items That'll Do the Trick
Whether you're ready or not, summer is officially here. Jet-setting off to France sounds lovely, but sometimes, a Euro trip is not in the…
Style
“Materialists” Is a Thoughtful Romantic Drama That Doesn’t Quite Add Up
The work of the Korean Canadian filmmaker Celine Song is modest in scope and intimate in feel, but listen closely to her words—to say…
Fashion
I Found It: The Only Denim Trend That Makes Flip-Flops Look Sophisticated Instead of Cheap
Flip-flops get a bad rep. They're thought of as cheap and are often only worn for dorm showers or hot sand. Plus, if you live in New York,…
Style
What Did the Pop Culture of the Two-Thousands Do to Millennial Women?
“Girl on Girl,” by the critic Sophie Gilbert, is the latest and most ambitious in a series of consciousness-raising-style reappraisals of…
Fashion
If I See You Swap Your Classic Ballet Flats for This Specific Alternative, I'll Know You Have Chic Taste
I’m not one to chase micro trends, but I do love the idea of updating wardrobe staples with pieces that feel more current while still…
Style
The Wizard Behind Hollywood’s Golden Age
How Irving Thalberg helped turn M-G-M into the world’s most famous movie studio—and gave the film business a new sense of artistry and…
Fashion
Okay, Zara's New Kate Moss Collection Lives Up to the Hype—TK Pieces I Know Will Fly
Many brands rely heavily on celebrity collaborations to make something work, be it a capsule collection (the notion of which we’ll come to…
Fashion
We're Launching a Beauty Club—Sign Up for Free Product Deliveries!
At Who What Wear, we know you love beauty just as much as we do and relish reading about upcoming trends and rising-star products before…
Fashion
Two Easy, On-Trend Updates That Make White Summer Dresses Much Less
While I love a white dress for its ease, simplicity and summery charm, it’s a trend that can easily feel quite predictable, especially a…
Fashion
This Summer Denim Trend Is the Opposite of Skinny Jeans, and I'm Seeing It Everywhere
When you think of the opposite silhouette of skinny jeans, baggy jeans come to mind. Yes? Thought so. But it's actually baggy jeans 2.0…
Fashion
7 Shoes That Make Skinny Pants Look 2025 Instead of 2012
Whether or not we're all ready, skinny trousers are coming for our closets once again. After popping up on the spring 2025 runways at…
Fashion
I Just Tried a High-Tech
Every now and then, a skincare tool launches that captures the attention of editors and beauty lovers alike. This season, that tool is the…