Blue Jeans Are Fine, But in New York and Paris, Everyone Knows This “Dated” Colour Is Much Cooler

I think of the blue jeans in my collection as a blank slate for an outfit. Easy and reliable? Yes, but interesting or outfit-enhancing? Not especially. They're what I reach for if I'm popping to shops or running errands, but not so much if I'm heading out to the office or meeting friends in the evening. Still, I love the ease and casual cool of denim, which has motivated me to track down a fresh denim trend that can easily stand in where my blue jeans fall short. After a little time searching—pulling inspiration from New York, Paris and beyond I've noticed that so many of the chicest dressers are swapping blue jeans for beige this season, and I'm feeling inspired.

Typically, Alexa Chung is steering the shift. I spotted her styling the growing denim trend with a fresh white tee and black ballet flats this week. I'm sure that were she to have styled them with simple blue jeans, I probably wouldn't have looked twice, but in a fresh wash of light beige, her outfit had an easy coolness and a fresher energy than blue couldn't match.

Less stark than white—but just as easy to style—you'll feel much more at ease (read: less scared of scuffs or spills) styling denim in this slightly deeper hue. Yet, in a warm, natural shade, these are just as easy to style as your white or blue favourites. Wearing well with white t-shirts, this trend would also style well with the other wardrobe staples that populate a capsule wardrobe, including black and grey knits and sleek tailored blazers.

Not a denim trend we've seen much of lately, this season the style is primed for a revival and with a sign-off from Chung and sightings in New York and Paris, I expect it won't be long until the denim trend makes its way into many of our wardrobes.

Catering to the growing demand, brands including H&M, Mango and Reformation have already tested out the trend, and I've also spotted chic iterations at RÓHE and Miu Miu, too.

To discover the denim trend I personally deem much cooler than blue, read on to shop my edit of the best beige jeans below.

Shop Beige Jeans:

H&M

Wide Ultra High Jeans

These come in UK sizes 4—30.

& Other Stories

Relaxed Wide-Leg Jeans

The relaxed, slouchy finish makes these perfect for daily styling.

Reformation

Cary Low Rise Slouchy Wide Leg Jeans

These also come in 11 other shades.

Free People

Tennessee Low-Rise Boyfriend Jeans

The low-rise denim trend isn't showing any signs of slowing down.

RÓHE

High-Rise Wide-Leg Jeans

The baggy, wide-leg cut will make these some of the most comfortable jeans you own.

Miu Miu

Garment-Dyed Gabardine Pants

Be quick! These won't stay in stock for long.

Marks & Spencer

The Wide-Leg Jeans

These come in extra short, petite, regular and long lengths, so you can find your perfect fit.

Mango

Catherin Culotte High-Rise Jeans

Style with mary janes or pair with a sleek kitten heel.

Arket

Lupine Flared Jeans

Shop these while they're on sale.

Claudie Pierlot

Straight Leg Denim Jeans

Style with a white tee or layer it up with a classic black or grey knit.