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Everything a Fashion Editor Did in 62 Hours with TAG Heuer at the Indy 500

By Swedan Margen

Everything a Fashion Editor Did in 62 Hours with TAG Heuer at the Indy 500

Everyone these days is talking about Formula One, and for good reason. It's often referred to as the pinnacle of motorsport, and for the last seven years, it's basically been my entire personality. But it's not the only form of racing that deserves attention. Deep in the heart of America lives a major hub of the sport, where, for 110 years, the Indianapolis Motor Speedway has hosted the Indianapolis 500, the greatest spectacle in motorsport. It's 500 miles and 200 laps of top-speed racing, and one of the three events that make up the Triple Crown of Motorsport, the most important achievement any driver can reach. (Only one person has done it—that is, won the Indy 500, the Monaco Grand Prix, and the 24 Hours of Le Mans: Graham Hill.) The 500 is where good drivers separate from great ones—and I got to see it play out up close and personal.

Last weekend, I spent roughly 62 hours in Indianapolis, soaking it all in with TAG Heuer, the Official Timekeeper and Scorer of the NTT INDYCAR SERIES since 2004. For the 110th race and TAG's 21st year in partnership with it, the Swiss watchmaker released a limited-edition Formula 1 Solargraph x Indy 500. Only 1,110 were made, making it one of the year's most sought-after watch releases, especially for motorsport fans like myself—and the race's sold-out crowd of over 350,000 people. To celebrate, we ate steaks, sipped champagne (Moët & Chandon, of course), looked at (and test-drove) watches, and watched some of the fastest cars on the face of the planet. Naturally, I added an Indiana Fever game to the itinerary, too.

Read all about it below.

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72 Hours at the Indy 500

May 22, 2026 8:10 AM

Eliza Huber at the airport going to the Indianapolis 500.

I woke up bright and early on Friday morning only to be met by countless delays at LaGuardia. The lines were long, but the delays were longer. Luckily, I had just gotten my hair colored and blown out by the legendary Morgan Lee Cook the night before, so I was having a really good hair day, which does wonders for a person's mood. The Delta Sky Club lounge helped too, so I enjoyed about a hundred cappuccinos and got a ton of work done. Airports make me especially productive. My 8:30 AM flight didn't take off until around 12:30 PM, but I didn't let it ruin my day. By 2:30 PM, I had touched down in Indianapolis, where I was met with a beautiful mix of TAG Heuer marketing for the race and advertisements for Caitlin Clark and the Indiana Fever. If you know me, you know I excitedly took lots of pictures.

May 22, 2026 6:12 PM

Eliza Huber drinking a martini at Harry & Izzy's in Indianapolis.

I had planned to meet my dad, who lives about an hour from Indianapolis, for lunch, but with the airport delays, we didn't have time before tip-off. Yes, I did buy a last-minute ticket to the Fever vs. Golden State Valkyries game at Gainbridge Fieldhouse the second I arrived at my hotel, The Alexander. I quickly freshened up before he picked me up, and we went to Harry & Izzy's, an iconic local steakhouse, for martinis. The stadium is only a five-minute walk from the restaurant, so around 7:15 PM, I said goodbye to my dad and walked in the drizzling rain to the game, stopping first in the team store to contemplate buying yet another Clark jersey. There's a new Rebel version that I've been eyeing, but the line was too long, so, instead, I left to find my seat.

May 22, 2026 7:32 PM

A photo of tip-off at the Indiana Fever game.

I made it just in time for tip-off. My seat was incredible, and I sat next to the long-time season-ticket holder who sold it to me. He knew everyone in the building and cheered just as loudly as I did when Aliyah Boston won the tip-off, passing it to Clark, who went on a tear right away, gaining her first of nine assists when she passed it to Kelsey Mitchell, who made a beautiful driving finger roll layup to start the game. Monique Billings followed that up with a steal, passing it to Clark, who made a two-point jump shot, a fairly new addition to her bag. A minute later, she made her first of four threes, and Gainbridge erupted.

Eliza Huber showing off her TAG Heuer Carrera Date watch at the Indiana Fever game in Indianapolis.

Because of the timing of our welcome dinner at St. Elmo, my favorite old school steakhouse, maybe ever, I couldn't stay for the whole game. I left at halftime to walk to the restaurant, which is right next to Harry & Izzy's, so it took me about five minutes. Sometimes, I really appreciate small cities—I never have to Uber anywhere.

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