Fashion
I've Been Waxing for Years—Experts Convinced Me to Try These 10 Facial Hair Removal Products Instead
I remember the first time I got my lip waxed like it was yesterday. A boy in middle school pointed out that I had upper lip hair, and I…
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Fashion
Fashion
I Just Swapped My Classic Pink Pedicure for This Timeless Shade Instead—I'm Not Looking Back
Here at Who What Wear HQ, we recently made a discovery—the chicest women don’t just opt for a summer pedicure, they keep their toes in…
Fashion
My Beauty-Director Standards Are Notoriously High—This £9 SPF Has Floored Me
For those who are new around here, you probably only need to know three things about me before we move on: 1. I'm brutally honest in every…
Fashion
Leggings Are All I Want to Wear Right Now—These 5 Tops Make Them Look Intentional
Leggings may have started life as a humble loungewear item or a piece worn strictly for sport, but they've quietly—okay, not that…
Fashion
6 Early Autumn Trends Girls Who Know What’s What Are Already Wearing
If there’s one season I always look forward to dressing for, it’s autumn. As much as I enjoy leaning into the ease of summer, by the time…
Fashion
The Fashion Set Has Spoken: This Patterned Set Is the Official It-Girl Outfit of Summer 2025
I know it's the beginning of summer when I make an impulse purchase. There's just something about sipping on a spritz outside and talking…
Fashion
Every Cool Dresser In Copenhagen Is Wearing This Elite Pre-Fall Shoe-and-Pant Combination
Everyone knows some of the most stylish people in the world live in Copenhagen, and it's where many trends start. All eyes are on the city…
Fashion
This Is the It Item Fashion People Keep Beelining It to Madewell to Buy
Anyone who's ever shopped at Madewell would probably agree that the brand does a lot of things well—denim, basics, tote bags, flat…
Fashion
30 Standout Nordstrom and Zara Finds That Would Make Any French Woman Stop Scrolling
There must be something in the water at Nordstrom and Zara lately because their usual stellar offerings are better than ever. While…
Fashion
Amal Clooney’s Tip for Looking Elegant? Wear This Luxurious Shoe Colour Any Time You Can
Whenever my friends turn to me for shopping advice, there are a few items I always seem to mention. I have my go-to bags, a few denim…
Fashion
Scandi Style Forecast: The Top 4 Trends From the Copenhagen Runways
Copenhagen is the capital of cool. Over the past few years, the Danish city has cemented its reputation as the most influential fashion…
Fashion
I Asked the Only the Chicest Travel People for Their Ibiza Reccs—Here’s Where They Eat, Stay and Party
Welcome to Who What Wear Travels, a series of curated guides to destinations the fashion set loves. Consider this your download on…
Fashion
Fall 2025's Top Fashion Trend Will Be Understated Glamour—Here's Why
The fashion industry is still recovering from the quiet luxury movement, and while some people are pivoting toward loud maximalism, many…
Fashion
I Put the Leggings Brand Beloved by Pilates Princesses in London and LA to the Test
Much has been discussed about what makes the ultimate leggings to work out in. Irrespective of intensity and type of training, your chosen…
Fashion
My Aunt Is Heading to NYC—29 Nordstrom Items I Sent Her to Dress Like a Local
I've said it once, and I'll say it again: My aunt is one of my favorite people to talk fashion with. She's always hitting me up about her…
Fashion
This Fresh Autumn Shoe Trend Will Fool Anyone Into Thinking You’re a Rich Girl
Autumn might still be a few weeks away, but if you're anything like me—or most fashion people I know—you're already feeling the itch for a…
Fashion
Sorry to My Jeans—This Easy, Throw-on Dress Has My Full Attention
Isn’t it funny how some items can be completely overlooked for years (or, at the very least, seasons) only to suddenly be everywhere…
Fashion
These Hair Rollers Are So Good, They Unlocked My Inner '90s Supermodel Alter Ego
As a beauty editor who's tried hundreds of hair tools, I'm particularly fussy, and I have high expectations when I test and review them.…
Fashion
I Scoured the High Street—23 New Zara, Reformation and Massimo Dutti Buys You Need to See
I've reached that point in the season where I'm ready for a bit of newness. Even one or two smart additions are exactly what I need to…
Fashion
Fashion People Can't Stop Wearing This Specific Jeans Colour RN (Clue: It's Not Blue, Black or White)
Blue jeans are forever versatile, white jeans are great for brightening up a look and black jeans are universally known for their ability…
Fashion
This Is the One Dress Detail That's Taking Over Our Feeds Right Now—And We Are Utterly Hooked
Every year when summer rolls around, there's one item that always rises to the top of every fashion person's wishlist: the perfect dress.…
Fashion
I've Done the Research—Here’s How to Make Cropped Flare Jeans Look Modern
Baggy loose jeans will forever have my heart, but when I want my denim to take centre stage as the main component of my outfits, flare…
Fashion
Air-Kissed Layers - Julia Berolzheimer
Slvrlake Tank, Natalie Martin Pants, La Ligne Sweater, Margaux Sandals (similar less expensive here), Jacques Marie Mage Sunglasses…
Fashion
Karla Welch on Fall's Biggest Color Trend, Her Fave Watch, and the Outfit Combo She'll Never Tire Of
Karla Welch needs no introduction, but I'll provide a short one anyway. She's a mastermind stylist who has elevated all of her clients to…