Fashion
I've Been Studying the Chicest European Women—5 Colour Trends They're Already Backing for 2026
It’s safe to say I am well and truly over winter now. I’m ready to stow away my chunky boots and big coats and swap them for lighter…
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Fashion
Fashion
The 2026 Denim Trend Chic Women Over 50 Are Wearing With Chelsea Boots
The second our clocks turned from 2025 to 2026, a few weeks back, everyone suddenly became obsessed with stovepipe jeans, and for good…
Fashion
My Closet Needs an Elevated Update—31 Perfectly Polished Pieces From Nordstrom, Revolve, Zara, and More
I'm in that weird moment between the holidays and the spring season where I'm not 100% about everything in my wardrobe and want nothing…
Fashion
Nobody Is Cooler Than ‘90s Kate Moss—3 Jeans Trends That Still Hold Up Today
Kate Moss has been a style icon of mine for as long as I can remember. And while her 2026 looks remain impossibly chic, it’s her ’90s…
Fashion
From Zara to Prada—Here's My Expansive (and Ever-Changing) 2026 Wish List
Now that the holidays are over and I can put gift buying behind me, I've shifted my focus to wardrobe building for 2026, a year when I'll…
Fashion
No, Not Leggings— Gen Z It Girls Are Wearing Heels and Ballet Flats with This Unassuming Winter Staple
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
The Outerwear Trend That Makes Every Outfit Look Intentional in 2026
There’s a reason cream coats keep showing up in the outfits that feel the most pulled together right now. Softer than stark white but just…
Fashion
Spotted in London: The Two Chic Outfit Formulas That Look Elegant Every Time
I’ve long been a proponent of honing a personal uniform—whether that’s a handful of trusted styling formulas, or familiar silhouettes and…
Fashion
Cotton! Cashmere! Silk! The Best Natural Fibers to Add to Your Closet in 2026
Ever since early November, my TikTok For You page has been flooded with videos about natural fibers. It happened right around the time…
Fashion
I Just Entered My Bridal Era—Here Are 13 Chic Pieces I'm Buying First
Jennifer Atilémile is the definition of a woman who does it all. A true multi-hyphenate, she is a model, writer, creative, activist, and…
Fashion
7 Cult Designer Brands to Know In 2026
As a commentator of all-things style, it's my job to be one step ahead of the next big thing. Be it the trends to know, the next It brand,…
Fashion
I Just Got Back From Paris—5 Outfits I'm Copying to Look Like a Local
A short weekend in Paris is all it takes to rekindle your sense of style. Somewhere between walks along the Seine, croissant pilgrimages…
Fashion
You Can Wear Jeans to the Office—These 6 Outfits Show You How
I'm not opposed to a great pair of trousers and a blazer, but I love jeans a little too much to go five days a week without wearing them.…
Fashion
Smelling Elusive and Expensive Is My MO—These 9 Perfumes Never Miss
This might be a controversial take, but when it comes to perfumes, I have never considered myself a fan of floral scents. It doesn’t help…
Fashion
Not Red, Not Brown—This Parisian-Coded Nail Colour Is the Classiest Around
Anyone who knows me will correctly guess that my favourite nail polish hues tend to range from milky, sheer white to sheer pink nail…
Fashion
It’s Already Spring at Zara—5 Shoe Trends That Make Every Outfit Look More Polished in 2026
When it comes to finding the freshest trends on the high street, Zara is well known among the most stylish dressers as the first port of…
Fashion
You May Disagree, But We Think These 5 Colours Trends Are
We’re almost at the end of January, and I have to admit that I still haven’t even started on my New Year’s resolution of adding more…
Fashion
I'm a Fashion Editor—Here's What I Predict It Girls Will Be Wearing (and Buying) in February
As a fashion editor, being chronically online is mandatory. A New Year's resolution to quit social media or stop online shopping is…
Fashion
31 Gorgeous Under-$50 Finds That Almost Made Me Break My No-Buy January
I'm attempting a no-buy January, but it's proving to be more complicated than I thought. One: I shop for a living. Two: Zara's new…
Fashion
I'm a French Writer and Editor—The 14 Pieces Already Making Me Look Forward to Winter 2026
Eugénie Trochu is a Who What Wear editor in residence known for her transformative work at Vogue France and her Substack newsletter, where…
Fashion
I Finally ID'd the 17 Products Kelsey Merritt Used in Her Frosted-Peach Makeup Routine
One of the things I love most about using TikTok for beauty inspiration is that it is a treasure trove of makeup tutorials created by the…
Fashion
From Prada to Zara, This “Ugly” Colour Trend is About to Be Spring’s Favourite Shade
Fashion has always had a weakness for an “ugly” trend. From the once-mocked Maison Margiela Tabis, to last summer’s toe-separating flats,…
Fashion
PSA via French Girls: These Are the 5 Least-Dated Ways to Wear Miniskirts This Year
Skirt trends come and go, but the fact of the matter is that miniskirts are timeless, and no one knows it better than French women. Year…
Fashion
I Just Scoured the New Arrivals at Nordstrom, Net-a-Porter, and Saks Fifth Avenue—These Pieces Deserve Your Attention
As an editor, I'm always looking through what's new across various retailers. As we're still in the the middle of winter, there's no…