Fashion
Editors Love to Gatekeep This Bikini Brand—4 Looks I Tried On and Have to Talk About
Here at Who What Wear, we believe the era of fashion gatekeeping should be over. So we're pulling back the curtain and exposing the…
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Fashion
Fashion
In L.A. and Paris, the Chicest Dressers Keep Coming Back to This Blouse, Jeans and Flat Shoe Summer Look
I’ve been street style spotting, in search of chic summer outfits I can turn to for the rest of the season, and it didn’t take long before…
Fashion
The 5 Jeans and Top Combos Everyone Will Be Wearing This Summer
Jeans might not be the first thing that comes to mind when building a summer wardrobe, but they’re one of the season’s most underrated…
Fashion
I'm 5'4" and Tried on Reformation's Buzziest Shorts of 2026—Here Are the Pairs I'd Buy
The days of not having much else to choose from aside from basic denim shorts are done and dusted, as recent summers have given us…
Fashion
I'm an Expert Shopper—I Saved $200 by Shopping These Chic Nordstrom Half-Yearly Sale Picks
Surprise! The Nordstrom Half-Yearly Sale has launched and it's too good to miss. I spent a couple hours scouring the sale with my…
Fashion
This Fashion Publicist Wore a Skirt Set From Sept for Her Beautiful South Florida Wedding
Welcome to Who What Wear Weddings, the destination for style-minded weddings. Expect insightful tips straight from the newlyweds,…
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From the LES to Silver Lake, Gen Z It Girls Are Wearing These 7 Summer Micro-Trends
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
Looking Like a Fashion Person Is as Easy as Wearing This Sandal Trend With a White Dress
Yes, one could argue that there are a plethora of shoe styles that go with white dresses, but if you want to look especially in-the-know…
Fashion
Here Are the 10 Memorial Day Weekend Sales That Matter the Most
Memorial Day weekend is official here, which means there's a large number of retailers offering up amazing discounts on the very best…
Fashion
The Heatwave's Here, And Pool-Glazed Nails Are All I Want to Wear RN
If you're anything like me today, you're looking gleefully at the weather forecast for the next few days and delighting in a long weekend…
Fashion
It Girls Everywhere Know These 5 Trends Are the Key to Chic Summer Outfits
Summer is fast approaching here in the UK. But to be honest, it didn’t really hit me until this week, when the temperature really started…
Fashion
Pistachio Perfumes Are Up 852.5%—11 Salty, Creamy, and Subtly Sweet Scents
It's official: pistachio is the new It-girl perfume. It was already a rising star in 2025, along with matcha and pear-soaked scents, but…
Fashion
This, This, and This Will Make Jeans and a Tank Top Look Expensive, Not Basic
Here at Who What Wear, we love the idea of building an outfit around wardrobe basics. Why? Because it helps us get ready faster in the…
Fashion
My Stylish Mom and I Love These Items From the Nordstrom Half-Yearly Sale
It's that time. Yes, Nordstrom just dropped its iconic Half-Yearly Sale just ahead of Memorial Day Weekend. As I've certainly discussed…
Fashion
Trainer Experts Told Me What Styles Will Dominate This Summer—I Was Genuinely Surprised
Trainers have always held a polarising place in fashion. The functional shoe first originated in sporting grounds and gym floors before…
Fashion
My Aunt Asked Me to Shop Memorial Day Sales for Her—I Suggested These Gap, Madewell, and Old Navy Under-$TK Items
With Memorial Day coming up on Monday, there’s no shortage of sales, and my aunt asked me to shop the Gap, Madewell, and Old Navy ones for…
Fashion
FYI: Jennifer Lawrence Just Wore the Color Combo That's Coming for Red and Purple
For what feels like forever, it's been neutral after neutral dominating the color scene, but finally, a few shocking shades are breaking…
Fashion
No, Not Jeans: JLaw Just Ditched Her Denim For This Cooler, Comfy Alternative
Don’t let your white tees and jeans take all the off-duty glory. Instead, take a cue from New York’s best dressed and swap your usual…
Fashion
Lila Moss on Runways, Sarong Summer, and Creating Her Own Barbie
On Instagram, Lila Moss recently reshared an old photo she's discussed in interviews often. In it, she is scowling and wearing a tiny fur…
Fashion
My Inbox Is Full of Fashion Collabs—This One Actually Made Me Click
Balenciaga's newly installed creative director, Pierpaolo Piccioli, won't try to sugarcoat it. “This collaboration came to life for very…
Fashion
No, Not a T-Shirt—Ripped Jeans Look Chicest With This Pretty Blouse Trend
I'm telling you now, ripped jeans are back, but the styling is everything. While there are plenty of ways to wear the revived denim trend,…
Fashion
This Is The Only Place You’ll Ever See A French Woman Wear Jeans and Trainers
Though Isabelle Huppert’s public appearances are few and far between, you can count on the fact that every time the star steps out, she…
Fashion
This Highly Specific Baseball Cap Trend Is Selling Out Everywhere
Rihanna is a style icon through and through and is always privy to the newest trends—including the highly specific microtrends. The…
Fashion
These 15 Shopbop Accessories Are Top Of Mind For Summer
With Summer rolling in soon, I've been eyeing some cool accessories to go with my warm-weather clothing. Over here at WWW, we know that…