Free People Is Secretly Stocked with Cult-Favorite Beauty Products—14 Standouts I'm Adding to Cart

I can’t help but love a well-curated beauty section, especially when it’s from a retailer that isn’t primarily focused on beauty. Think: Less Sephora, more surprise gem in your favorite clothing store—like Free People. The same place where you buy witchy prairie dresses, boho chic staples, and breezy basics doubles as a serious beauty goldmine. What started as a casual scroll for an outfit to wear to a desert weekend spiraled into a full-blown shopping cart situation with serums, concealers, and fragrances galore.

Free People’s beauty section is filled with tons of fan-favorite, editor-approved finds from brands like Youth to the People and Kosas, but there are also a ton of niche, indie brands that, surprisingly, I’ve never tried before. (It’s kind of a big deal considering how many hundreds of beauty products I test every year.)

Naturally, I had to put on my ‘lil Sherlock cap and investigate. Amid the tried-and-true faves are kitschy-cute hairbrushes, pretty perfumes, holy grail lip oils, and more. Bottom line: Next time you’re shopping at Free People, spend some time in the beauty section! In the meantime, keep reading for my favorite beauty finds from Free People, so you can get obsessed, too.

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Youth to the People Superfruit Gentle Exoliating Cleanser

I love Youth to the People's Kale + Spinach Superfood Face Cleanser, but this has become my new obsession. Formulated with AHAs, antioxidant, and vitamin C, this brightens and exfoliates while cleansing skin.

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Ursa Major Alpine Rich Cream

This whipped, buttery cream feels like cashmere and keeps your skin barrier bundled up. Plus, it's packed with skin-loving ingredients like the ultra-hydrating tremella mushroom, vitamin-rich cloudberry, soothing skullcap, and more.

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Kosas Revealer Super Creamy + Brightening Concealer

This is hands-down one of my favorite concealers. It's creamy, covers, and never creases, but it also brightens the under-eyes thanks to caffeine and pink algae.

The Aire 360 has been my go-to hot tool for the past few months. It gives my hair lift, curls, and makes it smooth and shiny in just a few minutes. Total game-changer for my hair routine.

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Act + Acre Clarifying Hard Water Shampoo for Scalp + Hair Build-Up

If you’ve got scalp buildup and sad, dull strands, this shampoo is your savior, especially if your tap water is total mineral mayhem like it is here in LA. (P.S. Get a shower filter!)

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Slick Hair Slick Stick

I can't live without a taming wand. This easy, travel-ready Slick Stick puts flyaways in its place with a simple swipe.

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Jillian Dempsey Khôl Eyeliner

Okay, this blue kohl eyeliner is CALLING ME. I also appreciate a pencil liner that has a built-in smudger. So convenient for an electric-blue smokey eye!

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Solar Eclipse Hand-Painted Wide Tooth Comb

As a Frenchie mom, I have to add this comb to my cart. I love a practical hair tool with some character. But Solar Eclipse entire line is filled with cute, unique combs and brushes. I need them all!

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Free People Vegan Lip Oil

Free People may carry a lot of top-notch beauty brands, but don't sleep on their own line! This lip oil comes in delicious flavors, like Blackberry Punch, Watermelon Basil, and Vanilla Mint, and contains ingredients like prickly pear, squalane, and jojoba seed oil for absolute lip nourishment.

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Vacation® Orange Gelée Spf 30 Spray Oil

Orange Gelée, Vacation's nostalgic nod to an iconic vintage tanning gel (but updated with SPF, of course), now comes in a spray oil version! Talk about INDULGENCE.

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Phlur Body Mist Travel Size

I'm obsessed with Phlur's Heavy Cream! It’s soft, sweet, and perfect for layering or wearing alone when you want whipped cream and vanilla moment (with a touch of citrus).

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Higherdose Red Light Face Mask

I live for a skincare-meets-sci-fi moment, and HigherDOSE’s LED mask delivers. It uses red and near-infrared light to help boost collagen, reduce inflammation, and make your skin look like you actually slept eight hours.

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Tenoverten Rose Cuticle Oil

My nail artist always gives me the side-eye about my cuticles—I always forget to put on cuticle oil! But this one by Tenoverten has been helping me in that department. It's made with calming rose flower oil and hydrating jojoba, argan, pomegranate, sweet almond, hemp seed, and vitamin E.

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Beauty Bestie Product Prolongers

Everybody needs these skincare-saving spoons! There is still so much product in some of my bottles, and this helps me get them out without having to resort to open-heart product surgery.

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