I Asked My Chic Colleagues What They’re Shopping On Black Friday—24 Elegant Items They Sent My Way

Every year, Black Friday rolls around and, despite spending the entire month curating edit after edit of unmissable deals, I still find myself hesitating when it comes to what I should actually buy for myself. As a shopping editor, my wardrobe is… well, extensive. So when sale season begins, I try to be intentional. What do I genuinely need? What will I truly wear? And what am I only tempted by because it’s shiny, discounted and calling my name?

To help answer those questions, I turned to the people whose taste I trust implicitly: my chicest colleagues. Unsurprisingly, their answers read like a masterclass in elevated, timeless Parisian chic shopping. Shopping Editor Florrie Alexander is gravitating towards COS’s immaculate merino basics and its excellent denim offering, alongside Reformation’s beautifully soft cashmere knits. My own attention, meanwhile, is firmly set on DeMellier’s rare 20% off, which makes its structured, designer-passing bags even more irresistible, as well as COS’s faultless tailored trousers that anchor any winter wardrobe. Fashion Editor Sophie is planning to invest in Rise & Fall’s brilliant cashmere—pieces that are both luxurious and responsibly made—while Ava from our fashion team has her eye on Rixo’s best-selling leopard-print coat, a perennial favourite that instantly elevates even the simplest outfit.

Meanwhile on the beauty desk, Beauty Director Shannon is rebuying her beloved Merit blush, Editor Eleanor is eyeing the internet-famous Shark LED Mask, and Junior Beauty Editor Grace is taking this opportunity to try the viral Dyson Airstrait.

What emerged from our collective Black Friday wish lists wasn’t panic-buying or impulse-driven spending, but a considered edit of pieces that feel timeless, versatile and truly worth it. Below, you’ll find the exact items sitting in our baskets this year—the Black Friday buys that fashion editors genuinely believe in, and that will carry you well beyond the season.

Our Top Black Friday Deals from 2025

Shop The Best Editor-Approved Black Friday Picks

Reformation

Clara Cashmere Crew Cardigan

The buttery-soft cashmere cardigan with a clean, refined silhouette. Looks endlessly chic worn over denim, dresses or simple tees.

COS

Relaxed Twill Wide-Leg Trousers

I’ve been eyeing these trousers for months. The drape is flawless, the tailoring razor-sharp, and they’d instantly elevate every knit I own.

The forever top-handle bag I've always wanted to own. The Bayswater is iconic for a reason; structured, timeless and endlessly wearable.

COS

Rounded Double-Faced Wool Jumper

This is the kind of sleek merino layer I rely on all winter. It’s lightweight but warm, ultra-clean, and slots perfectly under every coat and blazer I own.

DeMellier

The Midi New York | Black Small Grain | Demellier

An iconic buy I've wanted for years. It fits everything I need but still looks refined.

Reformation

Cary High Rise Slouchy Wide Leg Jeans

These wide-legs give me that relaxed, French-girl slouch without ever looking messy. They’re polished enough for dinner and comfortable enough for all-day wear.

Rebecca Rhys Evans, Acting Deputy Editor

Rise & Fall

Suede Trench Coat - Chocolate

This suede trench is one of those pieces that makes every outfit look intentional. The texture is gorgeous and the cut feels timeless.

MANGO

Bouclé Jacket With Jewel Buttons

I’ve had my eye on this bouclé jacket ever since I spotted its textured weave and jewel-button detail.

These are the best jeans I own, by far. The cropped straight shape is classic, flattering and works with every shoe I own.

Shannon Lawlor, Beauty Director

There is only one makeup product I refuse to leave the house without having on my face, and that is Merit Flush Balm. Believe every ounce of the hype around this stuff. One swipe on the cheeks delivers the creamiest, melting veil of flush that just makes you look alive. The best bit? It can be applied in seconds and is entirely foolproof—something I very much appreciate.

Space NK

Dedcool Xtra Milk Eau De Parfum 50ml

DedCool Xtra Milk has been the defining perfume of 2025. Its creamy, comforting, clean-smelling aroma has graced the neck of every cool girl I know. It's the sort of perfume that draws everyone around you in—it feels like home and is impossible to dislike. At only £57 a bottle, you better believe I'm stocking up for myself and keeping a bottle or two aside for my hardest-to-buy-for friends.

Space NK

Jo Loves Christmas Trees Home Candle

Ask any beauty editor and they will tell you that this very candle is the best Christmas candle ever made—it smells like fresh pine with a green, crunchy, wintry kick that simply makes you melt. Usually, at this time of year, it becomes somewhat difficult to get hold of as the limited stock starts to sell out. But right now, not only is there still stock in Space NK, it's also discounted with £11 off. I've sent the link to everyone I know, and you better believe we're going to have the best smelling houses in town.

Sophie Watson, Acting Fashion Editor

Rise & Fall

Chocolate Cashmere Merino V Neck Jumper

This cashmere-merino knit is the perfect everyday jumper. It’s soft, flattering and layers beautifully over shirts or under coats.

COS

Minimal Leather Trainers

These are the minimalist trainers I always reach for. They’re clean, sculptural and make tailored trousers or jeans look effortlessly polished.

abercrombie

A&f Sloane Tailored Wide Leg Pant

I live in trousers, and this pair from A&F have the perfect tailored fit.

Natalie Munro, News Writer

These are the jeans I keep coming back to. The sculptural, tapered shape looks so polished, they’re the denim update I’ve been craving.

Missoma

Ripple Oversized Stud Earrings - 18ct Gold Plated

These earrings are bold but minimal, exactly my jewellery sweet spot. They’d instantly lift even a simple tee.

Reformation

Remy Stretch Ankle Boot

Very '90s, and everything I want in a winter heel: sleek, elongating and surprisingly wearable. They’d elevate every outfit I own.

Ava Gilchrist, SEO Writer

Reformation

Gale Satin Mid Rise Bias Pant

I tend to struggle finding the perfect trousers for winter, but the Reformation Gale Pants are it. I’m obsessed with how effortlessly elegant these look for evening.

COS

Belted Double-Faced Wool Long Coat

I'll never not buy my winter coat at COS. This coat is pure quiet luxury. The oversized cut, the weight, the clean lapels, it’s everything I want in a winter investment.

I've been looking for the perfect everyday bag for months, and I've just found it. Roomy, elegant and incredibly chic without trying too hard.

Eleanor Vousden, Beauty Editor

Victoria Beckham Beauty

Satin Kajal Liner

There isn't a liner that can rival Victoria Beckham Beauty's Satin Kajal Liners. They'e buttery soft, gliding onto the eyes and effortlessly blending to create all kinds of eye looks, from smouldering smokey eyes to everyday definition. My favourite shade is Cocoa, a matte brown that is so wearable, but I also have my eyes on the Cocoa Pavé shade during the Victoria Beckham Black Friday sale, which is a brown tone with subtle flecks of silver sparkle that's perfect for the party season.

Shark

Shark Cryoglow Under-Eye Cooling & Led Anti-Ageing & Blemish Repair

Having tried so many LED masks now, I've come to the conclusion that Shark's Cryoglow LED Mask is up their with some of the best that I've tried after owning it for over six months now. I've noticed a visible difference in my skin, which looks plumper, more even-toned and thanks to the blue light, my blemishes heal so much faster, too. The addition of the cooling cryotherapy eye mask is genius. It's so good, that my boyfriend has stolen mine from me, so I'm looking at buying one during the Black Friday sale.

Space NK

Byredo Mojave Ghost Eau De Parfum 3.4 Oz / 100 Ml

I never see Byredo perfumes discounted, so I practically gasped when I saw SpaceNK's 20% discount for Black Friday. I'll be stocking up on a bottle of Mojave Ghost, a musky, woody scent that gets guaranteed compliments whenever I wear it. It's the perfect time to invest in a bottle that you've had your eye on, or stock up on your signature scent.

Imani-Nia Francis-Tsolaki

Alo

High Waist Airlift Leggings

I'm constantly on the lookout for the perfect leggings, and I've just found them. With a stretchy feel and second-skin look, these will be my next go-to.

Massimo Dutti

Split Suede Leather Loafers

I love these sleek suede loafers for days when I want something smarter than trainers but just as comfortable.

RIXO

Milly - Bohemia Leopard

This coat is calling my name. The leopard print, the silhouette, the vintage feel, it’s such a statement winter piece.

Grace Lindsay, Junior Beauty Editor

Dyson Airstrait™ Straightener in Onyx Black and Gold

If there’s one beauty tool that I recommend to everyone I know, it’s the Dyson Airstrait. This clever device simultaneously dries and straightens your hair in one go, meaning my post-shower styling time is cut in half every time I use it. It’s not normally on sale, so I couldn’t believe it when I saw that Dyson is offering £150 off this Black Friday.

Space NK

Glossier You Doux Eau De Parfum 50ml

Glossier You is one of those fragrances that I know will remain in my collection for years to come, thanks to its timeless appeal. However, this winter I've got my eyes on Glossier You Doux, a warm and woody version of the brand’s signature scent. That’s why I’m snapping it up in Space NK’s Black Friday sale.

Aesop Reverence Aromatique Hand Wash 500ml

I had no idea that Aesop products would be on sale this Black Friday, so I practically screamed with excitement when I saw my favourite hand soap on sale. I’m buying one for everyone I know this Christmas, and I’m also stocking up for when I move house next year.

Poppy Nash, Managing Editor

MANGO

Faux Shearling Reversible Jacket

I love the idea of a reversible jacket, and this one is so chic. One coat, two aesthetics; it’s basically double the value.

Breville

Breville Barista Max Espresso Machine

This is the kitchen upgrade I keep adding to my basket. Sleek, easy and also chic, I know my mornings would be much better with it.

I’ve wanted a tennis bracelet for ages, and this one is perfection—delicate, sparkly and beautifully refined.

What is Black Friday?

Black Friday weekend is an annual sale shopping event that originated in the US. It marks the end of Thanksgiving and the start of the festive shopping season, resulting in the majority of well-known—and even, in recent years, smaller—brands and retailers heading into a period sale for a full four days.

When Is Black Friday 2025?

Black Friday is on Friday 28 November 2025, and you can expect deals across the whole weekend and into Cyber Monday, which falls on Monday 1 December 2025. Our editors will be busy compiling the best of the Black Friday savings, whether it be clothing deals or beauty tools deals for you.

When does Black Friday 2025 end?

Black Friday sales tend to run over the weekend and end on Cyber Monday, which will fall on Monday 1 December 2025.

What is Cyber Monday?

Cyber Monday is the final day of sales of the Black Friday sales period. In 2025 it will be Monday 1 December, and is typically the last chance to snap up savings.

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