I Test Drove Ferragamo’s New It Bag So I Could Tell You If It’s Actually Worth It
Finding the perfect everyday bag is not a task to be taken lightly. There is a lot of very important points to consider—you want enough space for your essentials and also for the bag in question to be chic, easy to use (yes that's a thing) and to pair well with your capsule wardrobe. Like many people, I like to carry around everything but the kitchen sink with me on a daily basis. We are talking a makeup bag, a pouch containing hair products, perfume and first aid items, a bundle of charging cables, house keys, AirPods, sunglasses and, lastly, my wallet.
Looking for a handbag to house all of these items and more is no small feat and with an endless array of options on the market, I find my brain spinning in confusion in thinking about where to begin my search and what style will effortlessly team with my existing clothes, shoes and accessories. A luxury handbag is a real investment purchase—something I'll likely look to wear every day of the week and hope to treasure for a long time—so this is a choice I want to get right.
Looking at bags with longevity, my search took me to Ferragamo's Hug bag , which has been populating fashion circles (and my brain space) for a while now. It's chic, practical and instantly recognisable without relaying on brash logos to make it so—so far, it has my attention. However, always tempted by something new, I decided to see what the brand has to offer this season and soon found my answer in Ferrgamo's new Soft-Bag. With this contender entering the ring, I couldn't help wondering if the Hug soon could be dethroned.
Keen to give the Soft-Bag (and a catwalk look) a spin for myself, I spent a day at the office taking the medium-sized Soft-Bag for a real test-drive. Read on for my review and my thoughts on why the bag is the style to know now.
What Is Ferrgamo’s Soft-Bag?
The Soft-Bag is directly inspired by an archival Ferragamo style and is accessorised with a shoulder strap and double handles that can be folded inside, transforming the accessory into a pouch. The Ferragamo Soft-Bag is available in three sizes, Small, Medium and Large.
Launched for the spring/summer 2025 season under the creative direction of British-Trinidadian-Jamaican fashion designer Maximilian Davis, this bag debuted on the catwalk in black, brick, slate and baby pink hues, tucked under the arms of models who were artfully draped and layered in similarly toned garments, reminiscent of the recital-wear of ballet dancers.
Ferragamo Soft-Bag: Vital Stats
- Brand: Ferragamo
- Model: Soft-Bag - Medium
- Materials: Nappa leather
- Colour: Concrete
- Hardware: Metal
- Comes with: Internal zipped pocket, removable cross-body strap and dust bag
- Measurements: Height 9.6 inches, length 13.7 inches, width 4.7 inches
- Shoulder handle drop: 10.2 inches
- Season: Spring/summer 2025
What Is Ferragamo Known for?
The house of Ferragamo has long been known for its leather craftspersonship, particularly footwear, belts and of course, handbags, dating back to when the brand was founded in 1927. One of the house’s signature motifs is the "Gancini" buckle, meaning "little hooks" in Italian. This clasp feature is a heritage emblem which is still used today across many of Ferragamo's handbag styles and is arguably the calling card for the brand.
