I Write About Fashion and Found the Chicest Basics on Sale for Cyber Week at Reformation, Gap, and Madewell

Black Friday has arrived, so of course I'm shopping—it is my job, after all. I've been scanning the sales at all the top retailers for the deals that are actually worth your money, and I can confidently say I've scored. Curating the best shopping recommendations is what I do for a living, so it's safe to say I know a standout item (and sale!) when I see one.

Reformation, Gap, and Madewell are all having epic Black Friday sales, and I found the chicest basics from each to round out your winter wardrobe. Everything from luxe cashmere sweaters to timeless wool coats and Hailey Bieber's favorite jeans are on major discount, so whether you're shopping for a loved one or yourself, there's no better time. And when I say major discount, I mean it—I'm talking 25% off at Reformation and 40% off at both Gap and Madewell. (Just use the code LETSGO for the latter.) So without further ado, I give you the best basics from each Cyber Week sale—happy shopping!

Reformation

Reformation

March Regenerative Wool Cropped Turtleneck

The ultimate winter layering piece.

Reformation

Dusk Knit Top

This neckline is so elevated.

Reformation

Dusk Knit Top

Reformation

Jadey Cashmere Oversized V-Neck Sweater

Trust me when I tell you this one is soft.

Reformation

Iris Knit Top

Reformation

Nikki Cashmere Crew

I might need this entire outfit.

Reformation

Val 90s Mid Rise Straight Jeans

Dark-wash jeans are a must.

Reformation

Clara Cashmere Crew Cardigan

This sweater comes in 22 colors, enough said.

I already ordered this in two colors.

Reformation

Cary High Rise Slouchy Wide Leg Jeans

People will mistake these for vintage.

Gap

Gap

Wool-Blend Chesterfield Coat

You'll return to this coat every winter.

Gap

Cashsoft Oversized Chunky Cardigan

This one's sure to go fast.

Gap

Low Rise '90s Loose Jeans

Gap

Closeknit Jersey Boatneck Open-Back T-Shirt

Wait until you see the back.

Gap

Cashsoft Oversized V-Neck Sweater

V-necks are the sweater silhouette of winter '25.

Gap

Cashsoft Crop Cardigan

You know it's good when soft is in the name.

Gap

Featherweight Turtleneck

Consider this the white T-shirt of winter.

Gap

Cashsoft Sweater Zip Hoodie

Madewell

Madewell

Triple Metal Keeper Belt

Elevate any outfit with this belt.

Madewell

Cloudsoft Drop-Shoulder Crewneck Sweater

Madewell

The Greta Ballet Flat

Madewell

The Stretch Flare Jean

Madewell

Fair Isle Boxy Sweater

A Fair Isle sweater is considered a winter basic, right?

Madewell

The Lexie Ankle Boot

PSA: These come in three other colors.

Madewell

Easy Y-Neck Button-Up Shirt

Madewell

The Grayson Penny Loafer

Madewell

V-Neck Drop-Shoulder Cardigan

Madewell

The Lexie Ankle Boot

I have it on good authority that these are incredibly comfortable.