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If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year

By Swedan Margen

If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year
Who What Wear editor Allyson Payer wearing pink tweed skirt suit, black tank top, sunglasses, and black bag and standing in front of New York residence.

Amazon Prime Day can feel like the ultimate shopping event—a whirlwind of deals, excitement, and, sometimes, serious FOMO if you aren't glued to your phone, shopping away.

Beyond the buzz and endless scroll this Prime Day, what are the real must-haves you can't truly live without? To cut through the noise, we asked our fashion and beauty editors to share what they actually bought this year. Although Amazon Prime Day ends today, July 11 (boo!), there are still dozens of can't-miss items on sale, from classic Levi's shorts to TikTok-famous Dyson hair dryers.

Whether you missed the sale or want insider insight before your next splurge, discover the products that made the cut and see why these deals had our experts clicking "buy" without hesitation. Below, shop the best last-chance Amazon Prime Day deals.

The Best Last-Chance Amazon Prime Day Deals

When does Amazon Prime Day end?

Amazon Prime Day ends July 11, 2025—today!

What can I buy during Amazon Prime Day?

Amazon Prime Day 2025 is officially coming to a close, but before the deals run out at midnight, you can still shop them all. Brands such as Dyson, Heaven Mayhem, Levi's Havaianas, and Sol de Janeiro are on sale.

Shop Allyson's Picks

Who What Wear editor Allyson Payer.
Salt & Stone Scented Candle for Women & Men | Hand-Poured, Aromatic & Fragrant | Natural Coconut & Soy Blend Wax | 100% Cotton Wick | Long-Lasting 50 Hour Burn Time (8.5 Oz) (black Rose & Vetiver)

Salt & Stone

Scented Candle in Black Rose & Oud

"I order this candle every single Prime Day. It has a bit of smokiness and is the best rose scent I've encountered, hands down."

Duilog Ifan, Portable Mini Handheld Fan, Personal Small Turbo Fans Rechargeable for Travel - Green

Duilog

Portable Mini Handheld Fan

"The newest addition to my growing fan collection. (I live in the South...)"

Yogasleep Dohm Nova White Noise Sound Machine, Better Sleep for Babies & Adults. Includes Night Light, 10 Fan Speeds & Calming Pink Noise for Louder Noise Masking. Noise Canceling for Office Privacy.

Dohm

Nova White Noise Sound Machine

"I don't know what took me so long, but I'm finally adding a white noise machine to my life. I did my research, and this one gets high marks and isn't an eyesore."

Shop Nikki's Pick's

Who What Wear editor Nikki Chwatt.
Biodance Bio-Collagen Real Deep Mask, Hydrating Overnight Hydrogel Mask, Pore Minimizing, Elasticity Improvement, 34g X4ea

Biodance

Bio-Collagen Real Deep Mask

"This is the best face sheet mask—hands down. Whether I sleep with it on for 10 hours or wear it for just two, it actually leaves my skin nourished and hydrated."

Hanes Ultimate Womens 6-Pack Ankle Athletic Socks, White, Shoe Size 5-9 Us

Hanes

Ultimate Ankle Athletic Socks

"Whenever I need to freshen up my sock collection, I go to Amazon and add this six-pack of Hanes socks to my cart. They are ideal ankle-length socks perfect for pairing with gym sneakers or loafers."

Shop Ana's Picks

Who What Wear editor Ana Escalante.
Stunahome Womens Kitten Heel Thong Sandals With Memory Foam Cute Flip Flop Heels for Women 1.4 Inches

Stunahome

Kitten Heel Thong Sandals With Memory Foam

"I added these to my cart to replace my ultra-cheap kitten-heel flip-flops I wore for years while attending Copenhagen Fashion Week. At this low of a price, I might as well buy two!"

Opi Nail Lacquer Bubble Bath | Sheer Nude Pink Crème Chip Resistant Nail Polish | Vegan, Fast Drying, Streak Free

OPI

Nail Lacquer in Bubble Bath

"Hailey Bieber approves of this color, and I approve of this sale price! It was a no-brainer to add this one to my cart to top off my manicures when they inevitably chip."

Olaplex No. 3 Hair Perfector Repairing Hair Treatment, Concentrated for Dry Damaged Hair, Repairs & Strengthens All Hair Types, 3.3 Fl Oz

Olaplex

No. 3 Hair Perfector Repairing Hair Treatment

"I'm growing out my hair for my wedding, so this is perfect to add to my cart."

Heaven Mayhem Women's Julia Silver Necklace, Silver/black, One Size

Heaven Mayhem

Julia Silver Necklace

"Anyone who's anyone knows about this Elsa Peretti–inspired necklace from beloved accessories brand Heaven Mayhem. Although I already have the Julia Necklace in amber, I needed to pick up the silver version for my travels this summer now that it's on sale."

Sol De Janeiro Brazilian Bum Bum Cream 240ml

Sol de Janeiro

Brazilian Bum Bum Cream

This cream smells so good I ordered two more jars to keep under my sink for when mine runs out.

Shop Jamie's Picks

Photo of Who What Wear editor Jamie Schneider
Filterbaby Skincare Filter 2.0, Bathroom Sink Filter Faucet for Skin Care, 99.9% Chlorine Removal - 0.000001 Mm Carbon Fiber, Clinically Tested, Skin Hydration in 2 Weeks (white)

Filterbaby

Skincare Filter 2.0, Bathroom Sink Filter Faucet for Skin Care

I won’t shut up about my showerhead filter (shoutout Jolie, which is also on sale for Prime Day!), so I honestly can’t believe it’s taken me this long to finally invest in a sink version. I have sensitive skin that’s also breakout-prone, and I’m very curious to see how much the hard NYC tap water plays a role. Stay tuned!

Samsung, 65-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV w/Dolby Atmos, Art Mode, Anti-Reflection, Customizable Frame, Slim Fit Wall Mount with Alexa Built-in

Samsung

65-Inch Class QLED 4K LS03D The Frame Series Quantum HDR Smart TV w/Dolby Atmos, Art Mode, Anti-Reflection, Customizable Frame, Slim Fit Wall Mount with Alexa Built-in

The famous frame TV has been on my wishlist for SO long. I’d say 40% off is a good enough reason to finally snag it!

Philips Hue A19 Led Smart Light Bulb - White and Color Ambiance - 60w Indoor Light Bulb - Control With Hue App - Works With Alexa, Google Assistant and Apple Homekit - 3 Pack

Philips Hue

A19 Led Smart Light Bulb

I’ve heard amazing things about these Smart Light Bulbs. Once you download and connect them to the accompanying app, you can dim them to your desired mood lighting, change their color entirely, and turn them on and off from anywhere. Everyone I know who has them says they’re a game changer—finally, I’m influenced.

Shop More Last-Chance Amazon Prime Day Deals

Bissell Little Green Mini Portable Carpet and Upholstery Deep Cleaner, Car/auto Detailer, With Hydrorinse Self-Cleaning Tool and 4

Bissell

Little Green Mini Portable Carpet and Upholstery Deep Cleaner

After the Who What Wear chat went off about this beloved, viral carpet cleaner and stain-removal tool, we've been eyeing it. It's coming in well under the usual price for Amazon Prime Day, so this might be your sign to buy it.

Dyson Supersonic™ Origin Hair Dryer

Dyson

Supersonic Origin Hair Dryer

You'll never see the Dyson as well-priced as it is now.

Havaianas Women's Slim Flip Flops Sandals - Black, 7/8

Havaianas

Slim Flip Flops Sandals

All the It girls are wearing Havaianas flip-flops this summer.

Amazon Essentials Women's Slim-Fit Tank Top, Pack of 2, Light Grey Heather, X-Large

Amazon Essentials

Slim-Fit Tank Top

These tank tops give the perfect Scandi girl vibe.

T3 Singlepass Curl X Extra-Long Barrel 1

T3

SinglePass Curl X Extra-Long Barrel Curling Iron

This TikTok-famous curling iron is ringing in at just $100 this Amazon Prime Day. Run, don't walk.

Levi's Womens 501 Mid Thigh Denim Shorts, (new) Take Off, 29 Us

Levi's

501 Mid Thigh Denim Shorts

These Levi's shorts are more than 50% off right now.

Nécessaire the Body Wash Santal - Natural Body Wash for Women & Men, Therapeutic Shower Gel With Epsom Salt + Minerals. Gel Cleanse, 8.4 Fl Oz.

Nécessaire

The Body Wash in Santal

We're fans of this Nécessaire bodywash in the brand's signature Eucalyptus scent, but now that the Santal version is on sale, you should add this one to your shower routine too.

Dyson V8 Plus Cordless Vacuum, Silver/nickel

Dyson

V8 Plus Cordless Vacuum

We love and use this vacuum every day, so we can't stress the following enough: If you buy anything this Amazon Prime Day, let it be this.

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Originally published by whowhatwear.com. Syndicated material does not necessarily reflect the views of Vanity Fair Fashion.

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If You Have Amazon Prime Day FOMO, See What Our Fashion Editors Actually Bought This Year - Vanity Fair Fashion