It's Winter at H&M—These 8 Trends Are the Key to Looking Expensive This Season
The cooler days have arrived, and along with the crunching leaves and darker days, it feels like winter is imminent. Already, I've begun unpacking heavy coats, sorting through knitwear, and assembling the accessories that will bring my winter looks to life, and in turn, I've found that my wardrobe is in need of a fresh update. As ever, H&M has predicted my needs before I even knew them, dropping a series of elevated yet affordable buys just in time for the seasonal switch-over. In filling up my wish list, I found that the high street hero is already ticking off 8 key trends of the winter season.
For winter 2025, H&M is leaning into what it does best: balancing timeless staples with contemporary updates, ensuring that chic winter dressing can be done on a budget. Cosy updates come by way of sumptuous cashmere styles along with fluffy finishes to outerwear to keep the chill at bay. As a season of textural updates, our soft knitwear can be contrasted by sturdy leather styles, ranging from timeless trousers to contemporary leather shirts.
If sophistication is what you're looking for this winter, look to the elegant details of integrated scarves and draped details to bring instant polish to even the simplest looks. And rely on a series of elevated accessories to tie your looks together, creating an overall premium edge.
As the very best H&M pieces tend to move fast, let's get straight into the 8 key winter trends H&M is backing for 2025.
Shop 8 Winter Trends H&M Is Backing for 2025
1. Winter Classics
Style Notes: H&M knows that every great winter wardrobe starts with a series of staples pieces. From tailored trousers to easy jumpers, these foundation pieces work hard as the backbone of our looks, allowing our more contemporary pieces to standout.
Shop Winter Classics:
I still can't believe this chic coat is under £100.
H&M
Flared Belted Trousers
The cut of this pair with the monochromatic edge sets it apart.
Layering season is upon us, and I'm revitalising my neutral collection with this soft pink shade.
H&M's best-selling Wide High Jeans now come in this sleek grey style with a relaxed fit and cuffed hem.
2. Cosy Cashmere
Style Notes: Cashmere is no longer savoured for designer brands, and H&M has spent the past few years making a name for itself as one of the high street stores that gets cashmere so right. From brushed jumpers to cosy scarves, call upon this sumptuous fabric on the coolest days.
Shop Cosy Cashmere:
H&M
Brushed Cashmere Jumper
The brushed finish brings an even softer edge to this 100% cashmere knit.
H&M
Cashmere-Blend Polo-Neck Jumper
Keep the chill at bay by layering in a soft turtleneck.
My cotton T-shirt has been set aside for the moment in favour of this luxurious cashmere top.
Add a touch of luxury to your looks with a cashmere scarf.
3. Elegant Details
Styles Notes: From scarf details to draped silhouettes, elegant details are trending this winter for their sophisticated edge. From coats to tops, H&M offers a series of staple styles with an elevated twist that will instantly make your winter outfits look like high-end buys.
