Jaguar to become electric-only niche luxury brand, and make under 60,000 cars a year

The British marque will no longer compete with BMW and Mercedes-Benz in mainstream luxury

THIS big cat is going to change its spots. British car brand Jaguar will no longer compete with mainstream luxury rivals such as BMW and Mercedes-Benz, transforming instead into a low-volume, niche brand that will churn out only electric vehicles (EVs).

Under its new strategy, it will stop producing its entire current model range and create a smaller range of entirely new models to reduce costs and increase profits.

Its representatives did not say how long the rebranding will take, or disclose the number of models it will have in its stable when the exercise is complete.

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