Jennifer Lawrence on Her New Longines Campaign and the Meaningful Gift She Received at Her Wedding

We have to wait about two more months until Jennifer Lawrence's next movie, Die, My Love, comes out in theaters, but she has an exceptionally stylish project that should tide you over in the meantime: a new Longines campaign highlighting the redesigned PrimaLuna watch. "Longines is an exciting brand to work with," Lawrence said in a press release. "It has an incredible history and everyone I’ve met has been lovely. The new PrimaLuna watch feels timeless. It has the kind of classic elegance that can easily go from day to night, casual to formal."

I can't decide what I'm looking forward to more: Lawrence's sure-to-be-chic press tour, or the movie itself. "Die, My Love is about a woman, Grace, who slowly unravels while confronting the contradictions of love, lust, motherhood, and madness," Lawrence explained. "My producing partner and I brought this film to life, and I’m so looking forward to the world seeing it." While we wait with bated breath for the November 7 release date, scroll down to see Lawrence's new watch campaign and read the rest of her media Q&A, which includes details about a special wedding gift she received after marrying Cooke Maroney in 2019.

As an ambassador of Elegance for Longines, when do you feel the most elegant?

I feel most elegant when I can get ready quickly; a little effort can go a long way. Longines watches possess a 'quiet luxury' that feels effortless. They are not just a piece of jewelry. Longines timepieces are the kind of accessory that can elevate daytime casual to black tie and formal.

What do you value Longines for?

I love the aesthetics of their watches. Whether it’s the Mini DolceVita or the new PrimaLuna, there’s such a rich history, and none of their styles ever seem outdated. I have developed a collection over the last couple of years, and I love pairing their timeless pieces with what I’m wearing—from a walk down the street to a film premiere on the Cannes red carpet.

What do you like the most about the new PrimaLuna?