PSA: This Unexpectedly Elegant Dress Color Trend Is the New Butter Yellow
In the fashion world, trend peaks are always exciting, though they rarely last forever. For example, the butter yellow dress was a standout in 2025, but now a new bold hue—aka Kelly green—has taken over. And who better to champion this trend than Hailey Bieber?
Over the weekend, while in NYC, Bieber attended a star-studded afterparty at Zero Bond, where she stunned in a vibrant Kelly green Dolce & Gabbana minidress. The strapless satin piece shimmered under the lights, perfectly complementing her glazed-donut skin and proving that Kelly green dresses are a style to watch.
On Hailey Bieber: Dolce & Gabbana 2003 Satin Dress ($2400); Saint Laurent Babylone Mules ($1050); The Row Cecily Top Handle Bag ($1250)
The best part about this color trend? Buying a Kelly green piece now means embracing a shade with lasting appeal and rich fashion roots. Named after an Irish family name, Kelly green has been a runway favorite for years, especially popularized by Bottega Veneta in recent seasons. Its bold, saturated tone became a signature look for the brand, sparking the modern comeback of Kelly green. In 2025, the color continues to dominate, appearing in spring and summer collections from designers like Victoria Beckham, Erdem, and Prada. With that said, if you want to add a Kelly green dress—similar to Bieber’s—to your wardrobe, keep scrolling. We’ve rounded up the best styles.
J.Crew
Linen-Blend Sleeveless Mini Dress
Beat the heat in this breathable number.
superdown
Lili Skort Romper
Dress it up with stilettos or down with flip-flops.
Never Fully Dressed
Lola Dress
You can never go wrong with drop-waist dress.
Aritzia
Adria Poplin Dress
I love a dress with thin straps and a square neckline.
STAUD
Ari Gathered Cotton-Blend Poplin Mini Dress
This isn’t quite Kelly green, but it’s so cute that I had to add it to the edit.
LA LIGNE
Twist-Front Cutout Silk Midi Dress
The twisted top design will flatter anyone’s chest.
If you’re not a dress person, this pant set will do.
Shop the matching Miles Pants ($306).
MORE TO COME
Chelsea Mini Dress
We’re not done with 3D floral appliques just yet.
COTTON CITIZEN
Verona Spaghetti Maxi Dress
Aritzia
BUTTER Toss Sweetheart Sports Dress
If your summer wardrobe doesn’t already consist of a tennis dress, this is your sign to add one to your rotation.
