News
Clarence O. Smith, a Founder of Essence Magazine, Is Dead at 92
Clarence O. Smith, who convinced skeptical mainstream advertisers of the power and worth of the Black female consumer market as a founder…
Tag
Advertising and Marketing
News
Disney’s Park Business Grows Despite Consumer Angst
Americans, struggling with rising costs, have been looking for ways to cut back on nonessential spending. But Disney, so far at least,…
News
Trump’s Tariff on Cheap Chinese Imports Will Cost Big Tech Billions
The expansion of the loophole for tariff-free shipments of goods nearly a decade ago gave rise to Temu, Shein and other low-cost online…
News
Spotify Paid $100 Million to Podcasters as Creator Wars Heat Up
Spotify has paid more than $100 million to podcast publishers and creators since January, the company told The New York Times’s DealBook.…
News
Dr. Oz: How His Millions Collide With Medicare
Dr. Mehmet Oz, the celebrity TV doctor nominated by President Trump to oversee Medicare and Medicaid, has been a relentless promoter of…
News
Washington Post Cancels Ad From Groups Calling for Trump to Fire Musk
An advertisement that was set to run in some editions of The Washington Post on Tuesday calling for Elon Musk to be fired from his role in…
News
Who’s Watching What on TV? Who’s to Say?
Last month, the Golden Globes drew 10.1 million viewers. No, wait, maybe 9.3 million. The very same night, “Sunday Night Football”…
News
How Going to Commercial During the Super Bowl Works
Television commercial breaks are the bane of every N.F.L. fan. They interrupt a game already riddled with stoppages, bombard viewers with…
News
The Best and Worst Super Bowl Commercials, Ranked
Here is my annual critical ranking of the Super Bowl commercials. This is the pregame edition, with all the available national ads that I…
News
$62,000 for the Super Bowl. $1 Million for Formula 1. How Much Would You Pay for a Sporting Event?
How much would you pay to go to the Super Bowl? Luxury packages for events like the presidential inauguration, the Olympic Games and the…
News
F.C.C. Chair Orders Investigation Into NPR and PBS Stations
Brendan Carr, the chairman of the Federal Communications Commission, informed NPR and PBS this week that he had ordered an investigation…
News
Inside the $32 Billion Industry Transforming Marijuana
An email obtained by The Times shows that one committee leader, Representative Sharon Wylie, a supporter of the industry, shared a draft…
News
As N.B.A. Looks to Next Generation, a 7-Foot-4 French Superstar Is Ready
One day last summer, Harrison Barnes, a longtime N.B.A. veteran, was finishing up an off-season workout with Victor Wembanyama, his…
News
Netflix Adds 19 Million Subscribers in Final Quarter of 2024
Netflix ended 2024 with 302 million global subscribers and an annual operating income exceeding $10 billion for the first time in the…
News
Oliviero Toscani, Driving Force Behind Provocative Benetton Ads, Dies at 82
Oliviero Toscani, an Italian photographer who used images of an AIDS patient and death row inmates to break the boundaries of fashion…
News
TikTok Creators and Brands Are Bracing for a Potential Ban
The impending disappearance of TikTok, one of the most popular social media apps in the United States, has sent marketers, agencies and…