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Style
The A.I.-Design Aesthetic That’s Taking Over the Internet
Matt Ström-Awn, an independent designer, works mostly with startups in their early stages. Recently, two different clients proudly showed…
Tag
aesthetic
Fashion
Fashion is Getting A Little Noughtie—How To Embrace The Y2K Aesthetic This Summer
Though decades have passed since the turn of the millennium, fashion has come full circle and is once again relishing in the chintzy and…
Beauty
From Brotox to Daddy Do-Overs: Men Are Embracing Aesthetic Treatments
Social media and remote working has prompted the shift. “Several cultural forces are shaping the trend: increased professional visibility…
Fashion
The Opera Aesthetic Is In for 2026—20 Beauty Essentials That Evoke Light-Flooded Stages and Velvet Seats
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
If Your Aesthetic Is Designer But Your Budget Is H&M, These 24 New Arrivals Will Deliver Luxe Vibes
If you're like me, you're looking to elevate your wardrobe in the new year. While I love the amazing fabrications and craftsmanship of…
Fashion
If Ashley Olsen Is Your Style Aesthetic, This Is the Jacket To Wear This Winter
If you covet the easy elegance and cool sophistication of Ashley Olsen, there are some key pieces to collect to tap into her style…
Beauty
Lady Gaga Revives the ‘Artpop’ Aesthetic in New Tom Ford
This particular shade felt both modern and nostalgic, recalling the brighter, vibrant, statement-making aesthetics of Gaga’s Artpop…
Fashion
The Diary of a Miu Miu Boy: 5 Outfits That Guarantee the Famous Nerdy-But-Chic Aesthetic
Joseph Tang is a Who What Wear editor in residence and the fashion director of Canadian department store Holt Renfrew, where he oversees…
Fashion
Marc Jacobs's Doll Aesthetic Has Been All Over Fashion Month
In the midst of New York Fashion Week earlier this September, I found myself in a dollhouse. It was a life-size installation at New York's…
Fashion
The New Spring 2026 Aesthetic Is Glamorous Music Festival Dressing, According to Burberry
Ever since Daniel Lee took the helm at Burberry, all eyes have been on the brand. Understandably, it can take designers a few seasons to…
Fashion
Forget Parisian Style—Every Chic Person Is Wearing This Fall Aesthetic Instead
Fall fashion has a grounding effect, encouraging you to look inward. It features warm wool coats, heavy denim, cashmere knits, and sturdy…
Fashion
Is the "Clean Girl" Still Relevant? How TikTok's Longest-Running Aesthetic Has Evolved
Crystal clear skin, matcha in hand and a basic white T-shirt cropped to one’s figure—these are the hallmarks of the clean girl aesthetic.…
Beauty
Hailey Bieber Is Embracing the Summer Goth Aesthetic
It’s difficult to be low-key on a shopping trip to Bottega Veneta, but Hailey Bieber made a good go at it. Photographed yesterday in the…
Fashion
Quiet Luxury to the Left: Every Chic Person Is Wearing This Summer Aesthetic Instead
Without fail, you'll find that summertime sweeps us all up into a sort of collective fervor. It's not so much that the heat has us…
Fashion
All the Miu Miu-Obsessed Cool Girls Are Bringing Back This Early-2000s Aesthetic Trend For Summer 2025
Miu Miu's last few collections, namely its S/S 24 one, put preppy style back on the map for the fashion crowd as soon as they saw it come…
Fashion
3 Aesthetic Pairings to Try If Your Wardrobe's Starting to Feel Stale
It happens to even the most creative dressers—your wardrobe just starts feeling stale. The pieces that once brought a sense of wonder to…
World
The Aesthetic Empire of Alma Mahler-Werfel
The first challenge is deciding what to call her. She is encircled by famous surnames—men jousting over her identity. A lustrous scion of…
Business
Chinese women sport Lululemons, carry Stanley cups to create 'white woman aesthetic'
Reactions: While the trend has gone viral, some netizens are not too keen about it. One Xiaohongshu user stressed that some Chinese people…