Fashion
The Who What Wear UK Autumn Report 2025 Is Here
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autumn
Fashion
Sorry Nike and Adidas—This Under-the-Radar Trainer Label is Primed to Dominate This Autumn
I spend my days tracking trends, and usually, when a new style lands on my radar, I can quickly trace its origins and understand why it’s…
Fashion
From New Status Symbols to Styling Privileges, This Is What Luxury Looks Like for Autumn 2025
There’s a charge in the air this autumn, and it’s not just the auburn rainbow of leaves clinging to branches or the darker nights that…
Fashion
Boho Blonde Hair Is Having Its Autumn Moment—Here's How to Wear It
We have spent a lot of time discussing autumn hair trends on the Who What Wear beauty desk over the past few weeks. As a team, we have…
Fashion
The 15 Products Inside Our Beauty Editors' Makeup Bags This Autumn
If, like me, you're totally beauty-obsessed, you'll know the very specific thrill of a friend showing you what's in their makeup bag. From…
Fashion
If You're Going to Wear White Jeans This Autumn, These are the Outfit Pairings That Make Them Look Best
I’ll admit it: I was late to the white jeans party. My first pair only entered my wardrobe in July, but since then, I’ve been a total…
Fashion
Bags of Envy—The 7 Luxury Bag Trends We Know Will Be on Every Stylish Person's Shoulder This Autumn
Having already reported on shoe trends for the upcoming AW25 season, naturally, I wanted to keep the research rolling, identify the major…
Fashion
6 Autumn Hair Trends That Look So Expensive They've Stopped Us in Our Tracks
If you ask me, autumn is superior to the other seasons when it comes to beauty trends, but specifically so for hair trends. As September…
Fashion
H&M Called It—7 Rich-Looking Colour Trends That Will Define Autumn 2025
The first signs of autumn have arrived, with a slight shortening of days and the return of hot coffees to our daily orders, and I, for…
Fashion
7 H&M Pre Autumn Studio Capsule Pieces That Will Sell Out Immediately
The last week of August might still technically be summer, but let’s be honest, it’s essentially September, which means it's autumn. And I…
Fashion
They're Here: 6 Trainer Trends That'll Alter Your Autumn Outfits for the Better
If there’s one shoe style that has shifted from practical necessity to fashion essential, it’s the trainer. What was once confined to gyms…
Fashion
21 Incredibly Pretty Blouses That Will Elevate Your Autumn Wardrobe Instantly
There's no denying that summer 2025 was the season of the pretty blouse. With boho back in a big way on the catwalks, it came as no…
Fashion
7 Autumn Trouser Trends That Are Classy, Cool and the Perfect Break From Jeans
From classic white cotton styles to trendy polka-dot iterations, I’ve practically lived in skirts this summer, whether it's for work or an…
Fashion
All My Friends Ask Me What’s Stylish in London Right Now—7 Autumn Trends I Keep Telling Them About
There’s nothing truly like London in autumn—at least that's what I'm led to believe, as this will be my first living in the British…
Fashion
Deeply Chic, Timeless and Rain-Proof—It's No Wonder This Toteme Jacket Sells Out Every Autumn
After another week of sunshine, the weather has settled into a more familiar rhythm, now with a slight chill in the morning air as the…
Fashion
6 Autumn Trends That Will Make Basic Jeans Look Incredibly Stylish
If there’s one item that never leaves my wardrobe, no matter the season, it’s a good pair of jeans. They’re the anchor of so many outfits…
Fashion
The Coolest People I Know Are Opting for This Low-Maintenance Fringe for Autumn
I’ll start this off by being frank. If you consider yourself a clean girl, this haircut is probably not for you. But for those of us who…
Fashion
The Autumn 2025 Starter Pack—a Shopping Editor's Guide on What to Buy This Season
There’s something about autumn that makes getting dressed feel exciting again. After months of living in breezy dresses, sandals and…
Fashion
6 Brown Shoe Outfits To Recreate This Autumn.
I can’t lie, I’m over summer. Done. Finito. Finished. I’m over the daily guessing game of whether 31 degrees will actually feel like the…
Fashion
The 7 Shoe Trends You Will See Hitting the Streets This Autumn, Guaranteed
Before the official start of autumn, I wanted to get ahead of the game by taking a thorough deep dive into the fashion shows of the…
Fashion
Straight From the Streets of Paris: 7 Autumn Fashion Trends That Are Already Dominating
Although it's technically still summer here in London, this past week alone has seen a number of chilly blasts and windy spells in which…
Fashion
5 Incredibly Chic Jewellery Trends That Fashion Insiders Are Confidently Backing for Autumn 2025
As we head into the AW25 season, our floaty dresses and breezy linens are being carefully packed away, making space for the moodier, often…
Fashion
Trust Me, I Tried It—This Elegant COS Jacket Will Be the First Style to Sell Out This Autumn
With a swift shift in weather, I've finally accepted that autumn is on its way. Whilst there are a few days of sunshine predicted over the…
Fashion
As a Beauty Editor, These Are the Autumn Makeup Trends I Want You to Know About
Summer is great and all, but as a beauty editor, I really come alive in the autumn months. From luxurious bath products to hydrating body…