Beauty
4 Beginner-Friendly Makeup Tricks to Make Your Eyes Pop
Whether you’re after beginner-friendly tips or can play with shading like a chiaroscuro painter, an easy eye makeup look is one less thing…
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Beauty
Beauty
Why Is Everyone So Obsessed With Creatine Lately?
The newest wellness trend that has everyone—from your pilates instructor to your brother-in-law—obsessing? Creatine. The best creatine…
Beauty
The Best Concealers for Mature Skin Don’t Emphasize Fine Lines
It’s no secret that the wrong complexion product can settle into fine lines and creases, doing everything but enhancing one’s look. The…
Fashion
As a Beauty Director, I Only Use the Best Products—Here Are 8 I Just Emptied
Welcome to The Empties Edit, a roundup of the products our beauty director Shannon Lawlor finishes to the last drop every month. Shannon…
Beauty
This Is the Pros’ Trick to Neutralize Dark Circles
I have always been a little insecure about my dark circles. It wasn’t until a few years ago that I would go somewhere without covering…
Beauty
These Setting Powders Blur Like a Beauty Filter
The best setting powder can look and feel very different depending on your skin type. As someone with combination skin (think: a mix of…
Beauty
Millie Bobby Brown Is Now a Redhead
“The intention was to keep Millie’s hair feeling effortlessly undone—as though she could have swept it up herself,” Burkill tells Vogue.…
Beauty
These Are the Best Lip Glosses I’ve Ever Tried
The best lip glosses are far more versatile than you’d think. An upgrade to the sticky, Y2K-era formulas, the lip gloss of 2025 are more…
Beauty
The Red Light Therapy Mask Behind Kendall Jenner’s Undeniable Glow
If these benefits aren’t enough, the device also has a compelling vibration massage—called the VibraWave—unlike any other mask on the…
Beauty
Why Grapes are the Secret to Ageless Skin
Welcome to the season of the grape. While the ancient fruit has long been a favorite any time of year, grapes truly shines in autumn, when…
Beauty
Elf Beauty Sales Rise 14% in Q2, Propelled by Rhode
Elf Beauty’s net sales rose 14% year-on-year to $343.9 million in the second quarter of fiscal 2026, the company said on Wednesday. It was…
Beauty
Op-Ed: Sam McKnight on Why Backstage Beauty Needs to Change
This op-ed originated from an Instagram post shared on 29 October by Sam McKnight, hairstylist and brand founder. I’ve been involved with…
Beauty
The Eternal Allure of the Luxury Hair Brush
A luxury hair brush may not be a necessity, per se, but it’s one that quickly earns its keep, offering both durability and long-term value…
Fashion
Chanel Beauty Gifts So Good You'll Want to Keep Them for Yourself
I know the holiday season isn't officially here—we have yet to make it to Thanksgiving and Black Friday—but I've already started browsing…
Business
First-class beauty: Prix Versailles picks the world's best looking train stations
The daily commute can be one of the most depressing parts of the nine-to-five routine – especially in these dark winter months, when you…
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Beauty
This Japanese Hair Washing Technique Is the Key To Healthy Hair Growth
Is Japanese-style hair washing the secret to healthier hair growth? Well, when it comes to beauty, time and time again, Japanese beauty…
Fashion
If One of These 11 Powder Blushes Are in Your Makeup Bag, Beauty Editors Will Know You Have Good Taste
Here at Who What Wear, blush is one of our favorite topics. Whether we're talking about rom-com-worthy blush sticks, the "toasted blush"…
Fashion
I Live in the Midwest and Dread the Annual Time Change—These 13 Beauty and Wellness Items Save Me
I grew up in the Midwest but lived in warmer, sunnier locales for much of my 20s. First, I moved to Los Angeles. Then, I moved to Austin,…
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Beauty
The Beginner’s Guide to Makeup Brushes for Every Task
No matter how much you spend on makeup, unless you’re also armed with the best makeup brushes, you’ll never get the polished finish you’re…
Beauty
The Best Collagen Peptide Supplements, According to Nutritionists
Don’t freak: If you’re 25 years or older, you’re actually already experiencing collagen loss. But the good news is that the best collagen…
Beauty
Get Luscious and Healthy Locks With These Hair Oils
The best hair oils are the little black dress of hair care products—an essential that’s able to revive dull lengths, smooth frizzy hair…
Beauty
I Used This Hair Growth Serum for 6 Months and My Hair’s Never Looked Better
My hair often felt dry and brittle before I realized the importance of scalp care. “Hair follicle bulbs, the bottom-most portion of the…
Beauty
Tone Down Brassiness With the Best Purple Shampoos
For anyone with lightened, bleached, or gray hair who wants to maintain a cooler tone, the best purple shampoos are a “smart, low effort…
Fashion
Ready Your Wallet—These Lightning-Fast Ulta Beauty Deals Will Be Gone Before Black Friday
If there's anyone who understands the value of early Black Friday deals, it's beauty editors. While it's starting to seem like the entire…