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Beauty
Achieve All Your Hair Goals With Vogue’s Top-Ranked Hair Tools
We, in fact, did not wake up like this—the best hair tools are the secret behind achieving our styling goals. While it’s essential to have…
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Beauty
Beauty
An Expert’s Guide to Caring for and Styling Gray Hair
For his part, Pugh advises his gray-haired clients to alternate moisturizing shampoos with Oribe Silverati, a softening, illuminating…
Beauty
Moon Juice’s Next Viral Supplement? Magnesium for Focus
To bolster its star ingredient’s benefits, the brand drew upon lion’s mane, an adaptogen central to Moon Juice’s assortment that’s known…
Beauty
The Best Scented Candles Will Get You Excited for Fall
‘Tis the season to get cozy–and there’s no better companion than the soft flicker of candlelight. The best scented candles don’t just set…
Fashion
Alert the Group Chat: Nordstrom Has So Many French Beauty Staples On Sale Right Now
There are few things beauty editors obsess over more than French beauty. Whether it be the scintillating fragrances these European houses…
Fashion
From Byredo to La Mer: I Can Save $730 on 15 Cult-Classic Beauty Items During This Sneaky Sale
If there's one thing you should know about me, it's that I love a good sale. In fact, I'm one of those shoppers who will wait weeks, if…
Fashion
If I See You Wearing Any of These Early-Trend Beauty Looks, I'll Think You Frequent NYFW
This New York Fashion Week was a fashion feast of earthy elegance, coastal glamour, sensual minimalism, and cool-girl sophistication, but…
Beauty
Retinol 101: A Guide to the Powerful Ingredient Beloved By Dermatologists
At my high school, Chanel’s Vamp nail polish (released in 1994) was the buzzy beauty launch. Let’s put it this way: I’m well into the age…
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Beauty
Jones Road’s First-Ever Lipstick Has Landed
The year was 1991, and there was a shift in the cosmetics scene. The bold makeup looks of the ’80s were being replaced with no-makeup…
Style
How Jane Birkin Handled the Problem of Beauty
In Agnès Varda’s film “Jane B. par Agnès V.,” from 1988, a nearly forty-year-old Jane Birkin, dressed in jeans, a white T-shirt, and a…
Fashion
I'm a Beauty Editor—4 Autumn Hair Trends I'm Trying and 4 I'm Pausing This Season
The new season is in full swing, which is why we've been busy collating reports on the biggest autumn hair trends, hair colour trends, bob…
Fashion
Consider Us Inspired: These Are The Most Screenshot-Worthy Emmy's Beauty Looks
One thing all Who What Wear editors can count on as we head into fall is that the kick-off of awards season will bring with it enough…
Fashion
Live from Fashion Week—Every Iconic Beauty Look Set to Shape Spring/Summer 2026
As I type these words, I'd like it to be known that I landed back in London from New York only six hours ago. I have spent the past four…
Fashion
Hula Hoop Waistlines, 3-D Florals, and Furry Details—Altuzarra Explores Twisted Beauty For Spring 2026
In the heart of Manhattan, at the historical Woolworth Building, Altuzarra’s spring 2026 runway collection redefined womanhood through…
Beauty
Boost Your Radiance With These Moisturizers for Glowing Skin
Ever looked at someone and wondered what they did to achieve that lit-from-within glow? Chances are, they’re relying on one of the best…
Beauty
The True Main Character of ‘The Summer I Turned Pretty?’ Taylor’s Hair
You should also consider the type of hair that you have, including texture and natural volume, as well as the hairline, since styling that…
Fashion
The Summer I Turned Pretty in Paris Has Me Inspired—14 Beauty and Home Items on My Fall Mood Board
Nothing says bummer quite like your favorite show closing in on its very last episode. Even though I'm a fully grown woman in her 30s, I…
Beauty
The Era of Juicy Lip Stains Is Here
Gone are the days of the ultra-matte liquid lipstick. Today, makeup trends are decidedly more radiant, with juicy lip stains leading the…
Fashion
The Fall Issue: Your Guide to What Matters in Fashion and Beauty Right Now
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Beauty
How To Prevent & Fade Hyperpigmentation, According To The Experts
It depends on the pigmentation in question. “Over-the-counter face serums can be effective, especially for milder cases of…
Beauty
Makeup That Lasts and Skin That’s Protected: These Are the Best Setting Sprays With SPF
You’ve invested time and effort into creating your ideal makeup look, and you expect it to last. The best setting sprays with SPF protect…
Fashion
My Sister Is Heading to Paris for a Month—13 French Beauty Products I’m Telling Her to Shop ASAP
My little sister is soon entering her Emily in Paris plotline. No, really, she’s relocating from Chicago to Paris for her marketing job…
Beauty
Take Moisturizing Into Your Own Hands With the Best Hydrating Face Masks
“I want dry, dull skin,” said no one ever. If you really want to level up your moisturizing game, take your pick of the best hydrating…
Fashion
31 Worth-It Beauty Products Taking Up Space in My 35-Square-Foot NYC Bathroom
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. When…