Beauty
On Her Birthday, Remembering Jane Birkin’s Best Beauty Moments
“If someone had only told me to get rid of the eye makeup sooner!” the late, great Jane Birkin once lamented to Vogue. Birkin was speaking…
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Beauty
Fashion
Kelly Rutherford Is the Queen of Iconic Elevator Selfies—These Are the Beauty Products Tucked Away in Her Birkin
When Kelly Rutherford joins our Google Meet call, the Gossip Girl alum and "OG Birkin mom," according to the internet, looks as polished…
Beauty
These Are the Best Face Masks for Every Skin-Care Concern
Few skin saviors rival the best face masks in their efficacy. Packed with potent actives, clays, and hydrating, soothing ingredients,…
Beauty
The Best Eyeshadow Palettes for Minimalist Glam, Festive Sparkle, and Everything in Between
Having the best eyeshadow palettes at your disposal may be the quickest way to feel like a pro makeup artist. The sheer variety of shades,…
Beauty
A Beauty Editor’s Guide to the Best Bluemercury Gifts
Time is running out to stock up on presents for the beauty lovers in your life. But fear not: We curated the best Bluemercury gifts. No…
Beauty
What Does Icing Your Face Do? Experts Break Down the Viral Beauty Technique
While there’s no time like the summer to cool off, putting ice on your face is a year-round skincare strategy for glowing skin. From…
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Beauty
The Viral Heated Eyelash Curler That Lifts My Super-Straight Lashes
Growing up, YouTube tutorials were my primary source of beauty education. It’s where I learned to blend Urban Decay’s Half Baked shadow…
Fashion
Per Beauty Tastemakers, Fall Lip Combos Should Be Toasted, Rich, and Perfectly Spiced—4 Top Picks
Every now and then, us Who What Wear beauty editors come across an iconic lip combination that captures the energy and aesthetics of a…
Fashion
I'm a Beauty Editor Who Loves Clean, Minimal Glam—14 Chic Holiday Makeup Products I'm Eyeing for 2025
As much as I adore striking, avant garde makeup looks (and write about them often!), my own makeup routine leans rather minimalist. I…
Fashion
Dua Lipa Swears By These Beauty Editor–Approved Staples for Easy, Everyday Makeup
It isn't much of a mystery why I'm all over anything Dua Lipa does. The pop sensation has mastered the art of effortless glamour, and what…
Beauty
5 Takeaways From Beauty’s Big M&A Year
In 2025, beauty deals were dramatic and expansive as the industry kept up its momentum despite China’s decline and the uncertainty of US…
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Beauty
The Best Caffeine Eye Creams Are Powerful Enough to Fade Dark Circles
Of all the eye-minded formulas on the shelf, the best caffeine eye creams have begun taking up more and more real estate. These eye creams…
Beauty
Jet Lag No More! Here's My Ultimate Travel Recovery Kit
On my first trip to Athens a few years ago, I crashed the second I arrived to my hotel room. It was the middle of the day. Instead of my…
Fashion
I'm a Bibliophilic Beauty Editor—These 13 Chic Coffee Table Books Are Brimming With Inspo
Throughout my career as a beauty editor, there have been moments that have truly defined my experience. One of the most notable was trying…
Fashion
I'm a Derm Who Loves a High-Low Beauty Routine—12 "Elegant" Drugstore Products I Always Recommend
Welcome to Drugstore Heroes, a monthly series in which we spotlight the often-overlooked and under-hyped drugstore beauty products that…
Fashion
30 Fashion and Beauty Arrivals Inspiring My Holiday Outfit Moodboard
For every party, dinner, and event I'm invited to, I make a Pinterest board for outfit and makeup inspiration. The reference pictures are…
Beauty
The Best Mascara for Older Women Restore Life to Lashes of Any Age
A bit of dour, though not surprising, news: The aging process isn’t always kind to eyelashes. But as lashes become shorter, thinner, and…
Fashion
I'm in My 40s and My Daughters Are in Their 20s—We Agree These 17 Beauty Products Are A++
Tennille Jenkins is a Who What Wear Editor in Residence and Los Angeles–based beauty, wellness, and fashion expert who is on a mission to…
Beauty
The Fashion and Beauty Deals That Defined 2025
From Versace changing hands to billion-dollar beauty megadeals and an AI boom reshaping everything from design to discovery, the…
Beauty
The One Perfume I’ve Asked For Every Christmas For The Last 7 Years
Seven years ago, around this time of year, in a bar in Madrid with brick walls and velvet sofas, I discovered the perfume that would end…
Beauty
The Vogue Guide to Bleaching Your Brows
“Allow your brows to dry completely to judge the color and decide if you want to go over them with bleach again,” says Scott, who…
Fashion
I Live in the Midwest—30 Practical (and Stylish!) Fashion, Beauty, and Lifestyle Items I'm Eyeing for Winter
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items. I…
Beauty
What Your Hair Reveals About Your Health, According to a TCM Doctor
“You have weak digestion,” the reflexology therapist declared as she scraped a wooden massage stick up and down the arch in my right foot.…
Beauty
Photographer Martin Parr, Chronicler of the Beauty and Banality of British Life, Dies at 73
The British photographer has passed away, leaving behind a humorous—and highly saturated—legacy. Source link