Fashion
From Cashmere Sweaters to Luxe Coats—This is the Parisian Brand I Always Turn to For Quality Staples
When it comes to building a wardrobe that lasts, I always return to the brands that have perfected designing minimalist, high-quality…
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Fashion
I Tried the Perfume Brand Loved by Rosie HW and I Received 10 Compliments Within an Hour
At our Who What Wear Next in Beauty Awards 2025 ceremony just a couple of days ago, I had the tricky decision of choosing what perfume to…
Fashion
How Métier Founder Melissa Morris Created an A-List–Approved Luxury Bag Brand
Welcome toSecond Life, a podcast spotlighting successful people who've made major career changes—and fearlessly mastered the pivot. Hosted…
Fashion
Alexa Chung Just Wore the Cult Trainer Brand I Thought Only Sienna Miller Knew About
I spend a lot of time tracking what celebrities wear—so when one of my style muses steps out in a brand I thought was still flying under…
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Beauty
E.l.f. Skincare 101: A Guide to Shopping the Cult-Favorite Cosmetics Brand
When we think about potent, powerful skincare that addresses and alleviates our concerns, we most often assume those formulas will cost a…
Fashion
This High Street Brand Just Dropped The Most Expensive-Looking Shoe Edit I've Seen This Year
Over the past week, I've noticed a series of my colleagues wearing seriously chic shoes. Almost every day, I've exclaimed, "Where are they…
Fashion
Consider This Your Heads-Up: The Coolest People in Fashion Are Already Wearing This New Elegant Outerwear Brand
Rob Zangardi is a true fashion icon. As a highly sought-after stylist to the stars, he's dressed some of the most high-profile…
Fashion
Shearling, Leather, Suede! 11 Timeless Coats From the Parisian Brand Fashion People are Obsessed With
With the weather officially dropping here in the UK, all I can think about is winter. Gone are the warm weather days when I need to…
Fashion
Fashion People Are Looking to This Heritage Brand for Their Coats This Season
"> US Edition Who What Wear Who What Wear is part of Future US Inc, an international media group and leading digital publisher. Visit our…
Fashion
J.Crew Just Partnered With The Luxury Afrofuturist Jewelry Brand You Should Know About—6 Gorgeous Pieces From the Capsule Collection
J.Crew has collaborated with Jameel Mohammed, the founder of the Afrofuturist luxury brand Khiry, for its latest jewelry collection. The…
Fashion
I'm a Curve Model, and This Is What It's Like Backstage at NYFW With the Brand That Gets It Right
You're not imagining it—the curve representation on runways is nowhere near what it was in past years. Still, I'm grateful for every…
Fashion
Finally, I Found a Fragrance Brand That Matches My Witchy-Girl Energy
If there’s anything I’ve learned in my fledgling beauty career, it’s that fragrance does so much more than just smell good. Not to pull a…
Culture
Amazon introduces Whole Foods 365 line to Singapore in brand test
Amazon.com’s Whole Foods Market is taking its house brands to Singapore, a test of how the private-label goods will fare in a market where…
Fashion
Trust Me—This Perfume Brand Is Why London's Chicest Women Smell So Expensive
While the best French perfumers are known for bottling Paris’ effortless, elegant vibes, and US fragrance brands are famed for capturing…
Fashion
Forget Designer—The Most-Worn Item at Fashion Week Was From This High Street Brand
Autumn has arrived and with it comes a shift in the fashion mood. The light, playful motifs of summer—polka dots, florals, lace—are giving…
Fashion
I'm Done Gatekeeping: This Korean Skincare Brand Is Behind My Healthiest Skin to Date
Say what you will about K-beauty skincare, nothing changes the fact that it flipped the skincare industry on its head—encouraging us to…
Fashion
Every Stylish Person Is Wearing This Coat—And It's from Zara’s Chic Rival Brand
Every September, I run into the same dilemma: my light jackets feel too flimsy, my winter coats far too heavy, and I’m left wondering why…
Fashion
No One Does Chic Boho Dressing Like the French Fashion Set—This Is the One Brand They Always Rely On
If there's one thing that you can rely on in the world of fashion, it's that, like it or not, a trend, style, or aesthetic will always…
Culture
In surprise twist, Armani’s will instructs heirs to gradually sell fashion brand or seek listing
The late designer has left instructions for a 15% stake to be sold within 18 months Late designer Giorgio Armani in his will instructed…
Beauty
In the Mood for Medieval Romance? Check Out Mel Usine, a New NYC Brand
Not all fashion events at the Met happen in the Costume Institute—at least not for designer Stephen Biga who is debuting his new brand for…
Business
Israeli fashion brand launches campaign about hunger in Gaza: ‘We cannot use food as weapons’
The campaign lands as conditions facing Gazans after nearly two years of war are gaining attention among Israelis in new ways. (JTA) — In…
Fashion
This O.G. Organic Brand is Having a Renaissance on TikTok—12 Products They Can’t Keep Stocked
If you're a millennial like me and spent your teen years trolling the mall on a weekly basis, you probably remember being drawn like a…
Fashion
Black Woman are Showing Up Unapologetically in the Fragrance Space—This Brand is at the Forefront
As a Brown consumer, I've noticed far too often how white-dominant the fragrance space is. While we've traditionally thought of European…
Fashion
If You See Cool Girls in "Perfect" Jeans This Fall, They're Probably From This Brand
Shopping for women's jeans is basically an art. If you ask any fashion person, they'll tell you it takes trial and error to find a pair…