Fashion
Londoners Are Already Relying On These 6 Elevated Basics to Look Chic
Granted, wardrobe basics aren’t the most thrilling pieces to invest in, but they’re essential to building everyday outfits. Unless, of…
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Londoners
Fashion
Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
With the chill remaining in the air, there's plenty of outerwear inspiration around right now. Stylish Londoners are relying on sleek…
Fashion
Jennifer Lawrence Just Wore the Jacket, Jeans and Boot Outfit Londoners and Parisians Live in During Winter
I don’t know what this says about me, but stumbling upon a new Jennifer Lawrence outfit photo genuinely feels like receiving a small gift.…
Fashion
Londoners Will Wear These Shoes with Jeans in 2026
If there is one thing I’ve learned from years of tracking the street-style set from across the pond, it’s that Londoners have a PhD in…
Fashion
Chic Londoners Know This Denim Trend Goes Perfectly With Flat Boots—See How Keira Knightley Styled It
If there is one thing I’ve learned from years of tracking the street-style set, it’s that the most impactful outfits are often the ones…
Fashion
10 Outfits Londoners Will Be Wearing on Repeat in 2026
London style has always had a certain effortless edge to it, and 2026 is shaping up to be no exception. The city's fashion set is leaning…
Fashion
I Studied Stylish Londoners to Work Out Which Trends Will Dominate in 2026—These 5 Stood Out
London has always been the city I look to when I want to understand where fashion is actually headed. While other fashion capitals are…
Fashion
Lily Allen Just Stepped Out in NYC Wearing the British Brand Londoners Love For Elevated Outerwear
Bundling up for a chilly New York day is no small task. Between bracing against icy temperatures and navigating the city’s unspoken “smart…
Fashion
The Coolest Londoners, Scandis and Parsians Agree—This Coat Trend is Winter’s Chicest Buy
With winter’s blustery days settling in for the long haul, the memory of stepping outside without at least three layers already feels…
Fashion
Everywhere I Look Stylish Londoners Are Wearing This Polished Coat—Now, It's on Sale
As a shopping editor, there are a few ways to spot a cult buy. One is expertise, simply seeing a piece and knowing immediately that the…
Fashion
Forget Burgundy and Black—The Chicest Londoners and Parisiennes are Wearing This Winter Colour Trend Instead
As I write this, I’m bundled in the warmest cashmere I own, watching as the morning’s rain tips into the afternoon. There’s no getting…
Fashion
I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Winter—These 7 Stood Out
People-watching is my favourite hobby—especially in a big city. And after living in London for 14 years, I’d say I’m pretty experienced…
Fashion
Is it Just Me, or Are Stylish Londoners Suddenly Swapping Their Cream Knits for This Just-as-Classy Alt?
I'll always have a soft spot for cream and white knitwear. Timeless, versatile and undeniably chic, these classic neutrals have long been…
Fashion
When Parisians and Londoners Don't Know What to Wear, They Turn to This Easy Jeans-and-Top Combo
Some outfit combinations never lose their shine, and for me, striped shirts and jeans fall firmly into that category. Whenever I’m not…
Fashion
Hold the Black Jackets—Chic Londoners and Parisians Are Wearing This Elegant Colour Instead Right Now
It's finally starting to get colder, and as the morning mist hangs in the air and the evenings draw in, heavy coats are no longer the only…
Fashion
Suddenly, Stylish Londoners Are Swapping Their Brown Bags for This Very Specific, Much Trendier Style
When it comes to new-season accessory trends, the most versatile pieces are those that will stand the test of time and will easily slot…
Fashion
Suddenly, Londoners Are Swapping Basic Black Jackets for This Much Trendier Colour
We’re easing into September, and those easy days of leaving the house in a tank top are already fading into memory. And while there was…
Fashion
Londoners and Parisians Get It—This Autumn Jacket Trend Makes Boring Outfits So Much Cooler
We're finally in the pre-autumn 2025 sweet spot where summer’s lingering warmth is met with the first crisp notes of the season. Where…
Fashion
Give Your White Skirts a Break and Try the Rich Color Londoners Are Loving Instead
It’s a fact the white skirt is a fashion staple for many this summer. It is easy to wear and a breeze to style. I’ve spotted it…
Fashion
Stylish Londoners Are Quietly Obsessed With This Affordable Dress Brand
If you’ve scrolled Instagram at all this summer, you’ve likely noticed a pattern—puff sleeves, picnic checks, corset seams, and a certain…
Culture
Londoners could face water limits due to dry weather
Hot, dry weather in London and surrounding areas means water usage might have to be restricted for Thames Water’s 16 million customers,…
Fashion
8 Trends East Londoners Are Wearing Every Time I Leave My Flat
Earlier this month, I boarded a flight from JFK to Heathrow to spend the better half of June working from London. Per the recommendation…
Fashion
From Harry Styles to Lily James, Londoners Are Wearing These Flats With Short-Shorts, Jeans and Everything In Between
If your feed is currently flooded with summer shoe trends and you're feeling a little overwhelmed by the options, you’re in good company.…
Fashion
I Studied Stylish Londoners to Work Out Which Trends Will Dominate This Summer—These 7 Stood Out
I'll admit, typically when summer rolls around, knowing about the latest trends are not high on my list of priorities. As someone who…