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Welcome to Internet Famous, a monthly series in which we ask our Instagram followers to vote on a viral beauty product that's taken social…
Typically, the only decision to make when it comes to mascara has been whether to opt for deepest black or softer brown. But now, a…
“If someone had only told me to get rid of the eye makeup sooner!” the late, great Jane Birkin once lamented to Vogue. Birkin was speaking…
A bit of dour, though not surprising, news: The aging process isn’t always kind to eyelashes. But as lashes become shorter, thinner, and…
Finding the perfect eye makeup remover shouldn’t feel like a personal odyssey, but if you wear mascara and have sensitive eyes, you…
The world of mascaras is vast—there are lengthening, volumizing, and defining formulas in every shade, price point, and wand shape…
As a beauty editor, I'm lucky enough to test hundreds of new products every year. It's my job to be discerning and sort the good from the…
The eyes are the window to the soul, which makes them one of our most interesting features. I already know you have gorgeous eyes, dear…
As beauty editors, we have a wealth of industry knowledge, and we'll be sharing it all in Beauty School, a series that provides…
When we're shopping for the best mascara, we all have different preferences. Some may prefer a lengthening mascara, while others may…
Long, thin, stubborn, sensitive, and straight is how I’d describe my lashes—much like a Bushwick male manipulator. Tubing mascara was the…
Hi, I'm Grace, and I've had oily eyelids for as long as I can remember, which means I've made it my mission to find the best smudge-proof…
A lot of mascaras pass my desk in the Who What Wear UK office, but only a small handful genuinely make it into my everyday rotation after…
Sofia Richie Grainge likes to experiment when it comes to beauty. (Ask her how many products TikTok—or Billie Eilish—has made her try.)…
As a picky beauty editor, I love to hear about the tried-and-true makeup products celebrities swear by, whether it's for a daily,…
Hailey Bieber is many things, and queen of internet beauty recommendations is one of them. The Rhode founder never seems to gatekeep a…
When I tell people I'm a beauty editor, I'm met with one of three responses. First, they ask, "What's a beauty editor?" I explain that I…
It's not every day that a legendary supermodel—especially one as inimitable as Linda Evangelista—bestows you with skincare advice. So I'm…
Before we get into this, let me first let you know that my eyelashes aren't anything to write home about. They're thick and dark, sure,…
As a beauty director who spends a great deal of her time analysing red-carpet beauty looks, I'm going to let you in on a secret: I usually…
The best volumizing mascaras offer the ultimate trifecta in lash enhancement: they lift, lengthen, and add density, visually transforming…
