Fashion
It's My Job to Notice: The Hyper-Specific Accessory Cool Girls in NYC Are Suddenly Obsessed With
Girls don't want flowers… they want flower brooches. I'm telling you—it's true. Just look around at any stylish woman walking down the…
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Obsessed
Fashion
Sorry to the Black Pieces in My Closet—I'm Obsessed With This Equally Chic Color for Spring and Summer
I'll be forever loyal to everything black when it comes to my closet, but there's one other color that has piqued my interest over the…
Fashion
The New Arrivals at Banana Republic Are *So* Fresh and Fun—25 Chic Picks I’m Obsessed With for Spring
The new arrivals sections of my favorite stores are always most exciting when there's a new season on the horizon. Right now, one spring…
Fashion
The Pieces Jennifer Fisher Is Obsessed With Right Now
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…
Beauty
Why Is Everybody Obsessed With Protein Water?
It may sound cliché, but staying hydrated is an important part of feeling good. So is eating enough protein. But gone are the days when…
Fashion
Everyone I Know Low-Key Raves About This Activewear Brand, so I Tried It for Myself—Now I'm Obsessed
Every year for the last five years, my cousins, sister-in-law, and brother have all requested "anything from Vuori!" for Christmas. Their…
Fashion
Celebs Are Obsessed With Animal-Print Nails—5 Takes That Will Dominate This Winter
Here at Who What Wear, we know that fashion informs beauty and vice versa. The two subjects are inextricably linked, and it can be…
Beauty
Love Miniatures? Then You’ll Be Obsessed With Luar’s First Hair Accessory
Lopez and TRESemmé have worked together for a handful of fashion seasons to create playful—and sometimes totally gravity defying—beauty…
Fashion
Gift Guides by Personality: For The Culinary Obsessed - Julia Berolzheimer
A thoughtful edit for those who find joy in the kitchen, this collection blends refined tabletop essentials with a unique, whimsical…
Beauty
Why Is Everyone So Obsessed With Creatine Lately?
The newest wellness trend that has everyone—from your pilates instructor to your brother-in-law—obsessing? Creatine. The best creatine…
Fashion
Sorry, Quiet Luxury, Fashion Editors Are Currently Obsessed with This New, Elegant Dressing Trend
Lately, I have noticed a serious shift. It's like there's something in the air, and it isn't just a change in temperature. The last few…
Fashion
I'm Obsessed With Zara, so Naturally, I Can't Wait for Its Black Friday Sale—Here's What's in My Cart
If you know me well (or read any of my weekly stories), you'll know I'm obsessed with Zara. Over half of my closet is made up of…
Fashion
Everyone is Obsessed With The Row’s Black Ballet Flats, But Gwyneth Paltrow Just Swerved Them For This Designer Alternative
I’ve always considered myself something of a wardrobe minimalist. My capsule collection is relentlessly simple—black shoes, white tops,…
Fashion
Merit’s New Cream Eye Shadow Is Giving Unbothered ‘90s Supermodel—I Could Not Be More Obsessed
To be brutally honest, I don't love wearing eye shadow. This is basically blasphemy coming from a beauty editor who frequently covers bold…
News
Trump Obsessed Over Project 2025 Creator Getting “P***y” at Mar-a-Lago
HuffPost reported Monday that when a reporter asked Hegseth’s office if he was aware of the attention the tie had garnered from Russia,…
Fashion
The Internet Is Obsessed With Tarte's CC Undereye Corrector—I Was Skeptical, so I Tried It
As someone who's a true night owl at heart, I constantly have to force myself to get to bed at a reasonable hour every night. If I had no…
Fashion
Shearling, Leather, Suede! 11 Timeless Coats From the Parisian Brand Fashion People are Obsessed With
With the weather officially dropping here in the UK, all I can think about is winter. Gone are the warm weather days when I need to…
Fashion
Fashion People With Good Taste Are Obsessed With These Trendy Denim Styles for Fall 2025
I don't know anyone in my current fashion circle that isn't obsessed with denim right now, myself included, especially for fall 2025.…
News
Why Trump Is Obsessed With Destroying People Like Comey and Kimmel
The indictment of former FBI Director James Comey, and the process that led up to it, is one of the most alarming and authoritarian acts…
Fashion
This Is the NYC Way to Wear the Anti-Trend Jeans Color French Women Are Obsessed With
If you're at all familiar with French style, you probably have noticed by now that the well-dressed residents of France favor the…
Fashion
Sorry to the Black Pieces In My Closet—I'm Obsessed With This Equally Chic Classic Color for Fall
It's a total cliché but I am a blackaholic when it comes to my outfit rotations. Recently, I have been opening myself up more to another…
Fashion
Jacob Elordi Just Wore the Shirt That NYC Fashion Girls Are Obsessed With
When in doubt, throw on a button-down shirt. That's my fashion fail-safe, and it looks like I'm in good company with Jacob Elordi. The…
Fashion
If You Love the Row, You’ll Be Obsessed With This Little Known Bag Brand
I am a vintage bag collector. Dior-era Galliano, 90s Miu Miu and Prada, and honestly any vintage Chanel are my vices. It's something I…
Beauty
From Gigi Hadid to Emily Ratajkowski, Celebs Are Obsessed With Red Sneakers
We are always on the lookout for the next biggest sneaker trend, and one that doesn’t seem to be going away anytime soon are the best red…