Stop Selling Newness, Start Selling Proof
New gets headlines, but proof gets customers. As a founder and marketer, I’ve learned that most buyers don’t want to be first. They want…
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New gets headlines, but proof gets customers. As a founder and marketer, I’ve learned that most buyers don’t want to be first. They want…
I’ve built businesses by betting on results, not rates. That’s why fee debates often feel like the wrong fight. We should be talking about…
If you’ve been building for any amount of time, you’ve probably felt it. The quiet urge to check metrics not because they matter, but…
I’m often asked how to start a company without outside funding, a huge team, or a perfect plan. My answer is simple: start by selling your…
We buy from people and brands we trust. But trust rarely starts with a handshake. It starts with social proof. My take is simple:…
You probably built your company the same way you built your freelance career: by being reliable, fast, and better than everyone else in…
Spending a day in someone’s kitchen can tell us about their relationship to time, money, pleasure, and place. Source link
I’m Erik Huberman, and I have a simple rule for email: if you wouldn’t say it out loud, don’t write it that way. Email is a conversation,…
Keir Starmer has made a mess of things. Source link
The US tech giant argues that being forced to comply now will defeat its main legal challenge against India’s penalty rules Apple has…
Jeans are one of the most versatile style separates you can own, relying on the tried-and-true staple whether you're looking to dress them…
I’m Erik Huberman, and I have a simple opinion that ruffles feathers: our industry’s obsession with ROAS is hurting marketing. ROAS looks…
President Donlad Trump threatened Thursday to send the U.S. military into Minnesota, following the state’s second shooting involving a…
There’s a lie many founders hear on day one: you need outside money to build a real business. You don’t. The first step isn’t a pitch…
I hear the same story from founders and CMOs every week. A smooth pitch. Big promises. Then missed deadlines, vague reports, and vanishing…
The Environmental Protection Agency says it will stop calculating how much money is saved in health care costs avoided and deaths…
Minnesota and its two largest cities sued the Trump administration Monday to try to stop an immigration enforcement surge that has led to…
The social media response to the deadly ICE shooting in Minneapolis proves yet again that so-called internet ‘experts’ do not deserve the…
Examples abound in the files, many in unlikely places. If you liked Poetry in America, the PBS special, you were enjoying an Epstein joint…
This is a lightly edited transcript of the January 5 edition of Right Now With Perry Bacon. You can watch the video here or by following…
U.S. forces on Saturday stopped a vessel off the coast of Venezuela for the second time in less than two weeks as President Donald Trump…
The political party that has historically pitched itself as a proponent of “states’ rights” is now advocating for a mass federal seizure…
The Pentagon is now barred from carrying out painful experiments on dogs and cats, thanks to new language in the defense policy bill…