Fashion
I Always Thought This Shoe Trend Looked “Tacky”—Amal Clooney Has Made Me Rethink
No matter how hard I tried to resist, it seems vinyl heels are officially enjoying a comeback. Emerging as an unexpected hero on the…
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Fashion
Not Metallics, Not Brights—The Timeless Colour Trend That Was All Over the Golden Globes Red Carpet
There's so much to love about awards season style: the new-season designs, daring silhouettes and over-the-top embellishments make for…
Fashion
In NYC, Wearing Stovepipe Jeans in This Color With This Classic Shoe Trend Is Very 2026
If you love classic jean-and-shoe combinations and despise ultra-trendy pieces, I have good news: The It jean-and-shoe-pairing for 2026 is…
Fashion
It's Here: The Spring 2026 Color Trend It Girls Are Wearing With Tall Uggs and Black Leggings
On TikTok right now, one thing is completely unavoidable and that thing is pastel yellow font. It's often used by a very specific kind of…
Fashion
Kate Middleton Just Brought Back the Wealth-Whispering Winter Colour Trend We'd All Forgotten About
Sure, burgundy may feel like a winter staple, but in truth, it’s been absent from the spotlight for months. After peaking in early autumn,…
Fashion
Not Red, Not Baby Blue—Could This Divisive Colour Trend Really Be 2026’s Favourite?
I’ve worked in fashion for nearly a decade now, so I’m well acquainted with the ebb and flow of trends, and I honestly believed that there…
Fashion
This Is The “Dated” Hat Trend Elite Dressers Are Wearing This Spring
As someone who possesses an eagle eye for emerging trends and likes to think of herself as an early adopter, when I started seeing…
Fashion
Not Ankle Boots, Not Flats—Cigarette Trousers Look Chicest When Worn With This Under-the-Radar Shoe Trend
If your New Year’s resolutions included elevating your everyday style, allow me to share the chic footwear swap I just spotted Jennifer…
Fashion
The Divisive Camo-Print Trouser Trend Is Back—Here’s Why
As one of Who What Wear UK’s resident Gen Z fashion editors, especially one who prides themselves on seeking out the niche trends circling…
Fashion
If You Want to Get in on the Cigarette-Jeans Trend in 2026, *This* Is the Shoe Trend to Do It With
Sometimes, it can take a while to figure out a new denim trend. We get so stuck in our jeans comfort zone, sticking only with straight-leg…
Beauty
How To Get Glass Nails, 2026’s Cleanest Nail Trend
“Skin looks like skin again, hair feels more natural, and nails are following the same trend,” she says. “Sheer, see-through designs give…
Fashion
This Divisive Denim Trend Is Back—Here’s How It Girls Are Wearing It
Barrel jeans, wide-leg denim, flared boot cuts—it feels like there are almost too many denim trends to keep track of. But just when it…
Beauty
Ghost Roots: Meet 2026’s Edgiest Hair Trend
For 2026, we’re not ghosting—we’re ghost roots-ing. So, we’re used to thinking about dyeing our hair—and focusing on our roots—as a…
Fashion
Gwyneth Just Wore the Aristocratic Colour Trend That Instantly Elevates Black Leggings
If I’m going to take legging-styling inspiration from anyone, it’s Gwyneth Paltrow. With a knack for making everyday basics feel their…
Fashion
Suddenly, Every It Girl Is Wearing This Polished Pant Trend to the Airport Instead of Sweatpants
We’re approaching peak holiday travel season which means it’s time to think about what we’re wearing to the airport. An important element…
Fashion
This Formerly Nerdy Shoe Trend Is Actually All It Girls Are Wearing for Winter
If you thought it was time to retire your favorite pair of heeled sandals for the season, think again. The runways have another life in…
Fashion
In 2026, Cool Girls Will Wear *This* Heel Color Trend With the Jean Trend That Was Considered
Given Elsa Hosk’s trendsetting track record, it should come as no surprise that her Christmas Day outfit, which she posted to her…
Fashion
Every Major 2026 Trend Is Hiding at Nordstrom, BTW
Spring hasn't sprung just yet, but you can shop for its top trends now. From Saint Laurent, Prada, Fendi, and more, the upcoming…
Fashion
Not Suede, Not Leather—The Extra Chic Trainer Trend Spotted All Over London, Milan and NYC
Contrary to popular belief, trends don’t just come into existence out of nowhere. They’re conjured up months in advance of when you…
Fashion
The Color Trend That Makes Any Outfit Look 2026 Instead of 2025
There was a girl I had a class with in college who was always impeccably dressed. But the thing that made her outfits, which is also the…
Fashion
The Expensive-looking Zip-up Funnel Neck Jacket Trend Everywhere This Year
As one of only a few Gen Z Who What Wear UK fashion editors, I make it my responsibility to stay on top of the changes happening within…
Fashion
This Just In: Fashion People Are Wearing This Elevated Textural Shoe Trend in 2026
From NYC to Paris, the style set can't get enough of this unexpected shoe trend. Whether you call it calf hair or pony hair, there's no…
Fashion
No Hate to Jeans, But It Girls Are Wearing This Winter Pant Trend That Looks Far Richer
There are unspoken rules that guide the fashion choices of even the most stylish people. Some of these principles are pragmatic, while…
Fashion
Don't Worry—Jeans Aren't Going Anywhere, But This Winter, Looking Rich Means Wearing This Anti-Denim Pant Trend Too
If you’ve been wearing denim nonstop since the temperatures dropped, the New Year is your cue to give your jeans a break and test-drive…