Fashion
For Gen Z, Trends Are Out and Hyper-Personal Style is In
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear’s own Gen…
Tag
Trends
Fashion
6 Early Autumn Trends Girls Who Know What’s What Are Already Wearing
If there’s one season I always look forward to dressing for, it’s autumn. As much as I enjoy leaning into the ease of summer, by the time…
Fashion
Scandi Style Forecast: The Top 4 Trends From the Copenhagen Runways
Copenhagen is the capital of cool. Over the past few years, the Danish city has cemented its reputation as the most influential fashion…
Fashion
We’re Looking Ahead—These are the Scandi-Girl Trends Fashion People Will Be Wearing in Summer 2026
Over the past week, my Instagram feed has been filled with cardamom buns, cobbled streets and elegant dressers whizzing around on…
Fashion
5 Fall 2025 Fashion Trends, According to Stylist Kenzie Welch
Surprisingly, the first place I went after my summer vacation was an event that catapulted me into fall. Kohl's hosted a press preview…
Fashion
'00s Handbag Trends Were Elite—5 Chic Styles I'm Suddenly Seeing Everywhere Again
With structured workwear-style bags spotted on the spring/summer 2025 runways at Bottega Veneta, boho fringed versions at Alexander…
Fashion
8 Autumn/Winter 2025 Beauty Trends That Are Guaranteed to Infiltrate Our Routines Next Season
As a beauty director, thinking about autumn/winter 2025 beauty trends during fashion month in February never feels quite right. Unlike my…
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Beauty
The Top Fall Shoe Trends You Can Already Wear
The line-up of autumn/winter 2025 shoe trends reads like a wishlist of wardrobe classics. A fresh batch of fashion sneakers had the front…
Fashion
Copenhagen Street Style Is Elite RN—7 Trends I'm Unashamedly Adding to My Wardrobe
Is it me, or does it feel like it was just April, and we were oohing and ahhing over the fall/winter 2025 collections? Well, now it's…
Fashion
Live from Copenhagen: 7 Street Style Trends That Are Taking Off As We Speak
New York Fashion Week might be known for its celebrity sightings, and Paris for its glamour, but when it comes to street style inspiration…
Beauty
The Fall 2025 Handbag Trends to Know Now—Suede, Top Handles, and Early-Aughts Revivals
When we look at the handbags presented in the fall 2025 collections, a sense of stylish practicality runs throughout. Mostly all of the…
Fashion
We're Fashion Editors—10 Fall Trends We're Leaving Behind
Fall is the time of year that every fashion person looks forward to. Think of New York Fashion Week as the fashion industry's version of…
Fashion
I'm a 26-Year-Old Fashion Writer—These 5 Chic Summer 2025 Trends for Over 50s Caught My Eye
To age is a privilege. I know this can sound patronising coming from a 26-year-old writer who’s still in the nascent stages of life, but…
Fashion
9 Denim Trends That Will Make You Look Like a Fashion Person This Fall
Denim is one of the hardest-working fabrics in our wardrobes, and while it remains a year-round staple, it's a power player in fall—a…
Fashion
8 Fall 2025 Trends That Are Already It-Girl Approved
While it's true that summer vacations are still in full swing and the days are still very long and the temperatures very high, we're…
Fashion
The 6 Dress Trends That Are Taking Center Stage for Fall 2025
Now that we've had time to digest the fall/winter 2025 collections fully, there's so much to discuss. This season marks an evolution in…
Beauty
The Trend Cycle’s Gone Dotty: Can My Personal Style Survive Polka Dot Fatigue?
It happened to me: Something I love was eaten up by the trend cycle, and spat out onto the algorithm. We’ve gone dotty for polka dots—on…
Fashion
M&S Shoes Are SO Good Right Now—8 Key Trends I'm Telling All My Friends to Shop
Not to dwell on the situation but, gosh, we missed M&S when its online shopping went dark recently after that cyber attack. You know us…
Beauty
The Colorful Sneaker We’ll Be Wearing on Repeat This Fall
A splash of color, whether it’s your handbag, jacket, or a piece of jewelry, has the power to transform even the most basic of outfits.…
Fashion
French Women Are Done With Sandals—These are the Shoe Trends They're Wearing Instead
I hate to say it but sandal season is slowly slipping away. With unpredictable weather and the increasing likelihood of a downpour, the…
Fashion
I'm Already Starting to Spot These 5 Early Fall Fashion Trends Everywhere
The early fall fashion trends are already everywhere, and the timing couldn’t be better. The transitional weeks between the final days of…
Beauty
Glam, Easy, a Little Bit Sleazy: Electric Purple Is Fall’s Color-To-Watch
“Electric purple” isn’t a shade I’d say has ever been a serious part of my own sartorial lexicon. In saying that, there was a time before…
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Beauty
The 3 Key Fall/Winter 2025 Fashion Trends You Can Start Wearing Now
The fall 2025 fashion trends were personality-driven, no matter what style camp you typically file yourself under. Both minimalists and…
Fashion
The Biggest 2025 Bridal Trends, According to Our Editors
Welcome to TheWho What Wear Podcast. Think of it as your direct line to the designers, stylists, beauty experts, editors, and tastemakers…