Fashion
I Practically Live on TikTok—These 8 Fashion Trends Are Worth Checking Out
If there’s one thing to know about me, it’s that I’m as Gen Z as they come—and yes, that means I live and breathe TikTok. At this stage,…
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Trends
Fashion
9 Elegant Fashion Trends to Update Your Summer 2025 Wardrobe
As I develop my personal style, I've found myself pulling away from fleeting trends and instead being drawn to pieces with a longer…
Beauty
The Top 2026 Bridal Trends From Barcelona Bridal Fashion Week
Those looking to scout the wedding dress trends that will boom in the year ahead are likely to find them at Barcelona Bridal Fashion Week.…
Fashion
I’ve scoured the high street - these are the only flat shoe trends you need to know for spring
While I’d love to be someone who can step outside in heels everyday and not instantly regret it, sadly that is not the case. I’m a…
Fashion
I've Put in the Research—These Summer Hair Trends Should Be on Your Radar
Summer is almost here, and with the warmer weather set to hit London next week, I'm in full prep mode. The pedicure has been booked, the…
Fashion
7 Spring Trouser Trends That Will Make Your Capsule Wardrobe Much Chicer
If there’s one thing I always get excited about when a new season rolls around, it’s the opportunity to refresh my wares with pieces that…
Fashion
5 Dated Nail Trends We've Put on Hold, and 5 That Feel Fresh for 2025
Whether you're a follower of trends or not, spring always seems like the right time of year to try something new and different. While I'm…
Culture
Spring 2025 Fashion Trends - Southern Curls & Pearls
Spring is right around the corner and I’ve never been more ready for sunshine, vibrant colors, and a fresh start! A new season brings new…
Fashion
It’s My Job to Predict the Biggest Nail Trends, but This Minimalist Manicure Always Looks Expensive
Although I’ve become somewhat of a nail trend expert in recent years, I’m sorry to say, when it comes to my own nails I’m usually a…
Fashion
I've Been Writing About Hair Trends for a Decade—These 21 Iconic Styles Will Never Age
If there's one thing I have learned through writing about hair trends for over 10 years it is that everything really does come back…
Fashion
I Asked the Experts—These Are the "Dated" Hair Trends They're Switching Out for Chicer Alternatives This Year
Here at Who What Wear UK, we are always reporting on the latest hair trends. From trending hair colours to trending bob haircuts, you can…
Fashion
7 Chic Bomber Jacket Trends to Elevate Your Spring 2025 Outfits
As we start the slow move into the spring, I've started the hunt for the perfect transitional jacket to wear from now and well into next…
Fashion
A Hair Trend Forecaster Just Told Me These 9 Hair Trends Will Totally Dominate This Spring
As someone who writes about beauty trends for a living, I'm always on the look out for the next big thing. Especially when it comes to…
Fashion
Copenhagen is Calling: 5 Key Trends Paris and London Fashion Buyers are Backing
Anyone who's familiar with Scandi style knows that it's unashamedly superior when comparing it to French Girl style or Old Money…
Fashion
The 6 Elegant Bag Trends Stylish People Will Be Carrying This Spring
With a new season on the horizon, many of us will already be thinking about a spring clean and wardrobe evaluation, but there's an easy…
Fashion
10 Perfect 2025 Outfit Trends I'm Wearing For Every Travel Day
As one of those people who starts thinking about travel outfits many days in advance, I'm constantly bookmarking inspiration when I see…
Beauty
8 Runway-Approved Spring Jacket Trends to Try
The Bomber Sleek bombers featured prominently on spring’s runways, and are already arriving in stores in a range of colors and materials,…
Beauty
That’s a Wrap, NYFW! 10+ Street Style Trends to Recreate
Last fall, we reported on the street style-approved staple that added an instant touch of sultriness to our seasonal capsule wardrobes:…
Fashion
From "Exhaustion Blush" to "Party Lips," NYFW's Best Beauty Trends Are Delightfully Unexpected
Just when I was finding myself in a beauty lull (frigid, snowy weather will do that to you), New York Fashion Week arrived with a flood of…
Fashion
9 Chic Makeup Trends You'll Want To Try Before Anyone Else This Spring
Spring is finally here, and with it comes a refreshing shift with new spring nail trends and hair trends, but particularly so with the…
Fashion
Bored of Black? All the Chicest Londoners I Know Are Wearing These Colour Trends in 2025
Think of London and I can almost guarantee, the first thoughts to enter your mind are rarely colours. Let's face it—the weather in the UK…
Fashion
Wait, What? Suddenly The Chicest Celebrities Are Styling Millennial Throwback Trends Like It's 2010
As someone who grew up in the Tamagotchi-owning, Girls-watching era, I have a soft spot for the trends that defined the late noughties and…
Fashion
Shoes Are Never Just Shoes—6 Trends That Will Completely Alter Your Spring Outfits
If there’s one thing I’ve learned in my years of dissecting trends, it’s that shoes are never just shoes. They are the first signifier of…
Fashion
Fashion People Are Accessorising Like It’s 2008 Again—I'm Road Testing These 7 Trends
Welcome to the Gen Z Mood, where I—Who What Wear UK's 26-year-old social media editor—keep you updated with my mood of the month and the…