Fashion
Spotted at NYFW—6 Shoe Trends Fashion People Are Actually Wearing in 2026
We can talk about the runways and showings all day long, but truth be told, the best place to find outfit inspiration and spot upcoming…
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Fashion
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
As we all know, Gen Z has taken it upon themselves to revive many of the fashion trends that defined the 2000s and 2010s, and they show no…
Fashion
The 2026 Denim Trend Chic Women Over 50 Are Wearing With Chelsea Boots
The second our clocks turned from 2025 to 2026, a few weeks back, everyone suddenly became obsessed with stovepipe jeans, and for good…
Fashion
No, Not Leggings— Gen Z It Girls Are Wearing Heels and Ballet Flats with This Unassuming Winter Staple
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
I'm a Fashion Editor—Here's What I Predict It Girls Will Be Wearing (and Buying) in February
As a fashion editor, being chronically online is mandatory. A New Year's resolution to quit social media or stop online shopping is…
Fashion
From New York to London, Paris and Copenhagen: People With Good Taste Are Wearing These Trends Now
As a Londoner, I certainly feel a bias towards the city I call home, and I believe those who live here have an impeccable sense of style.…
Fashion
These Are The Trainer Trends Chic French Women Are Wearing In 2026
If I asked you to picture the shoe collection of the quintessential French woman, trainers may not instantly spring to mind. Ballet flats?…
Fashion
The New Rules of Wearing Animal Prints in 2026
Navigating the fashion landscape can sometimes feel like you’re traversing the Serengeti, especially when it’s laden with Saint Laurent’s…
Fashion
Fashion People Are Only Wearing Flannel Shirts With This Pant Trend in 2026
Fashion has a funny way of making things that were once very dated relevant again with little to no explanation, and suddenly, we find…
Fashion
Skinny Jeans Are Out: Meet the 3 Denim Styles It Girls Can’t Stop Wearing
Jeans are one of the most versatile style separates you can own, relying on the tried-and-true staple whether you're looking to dress them…
Fashion
Sorry, Jeans—It Girls are Wearing this Chic ‘90s Spring Outfit Formula Instead
Jeans will always have a place in my daily wardrobe rotation, but as spring approaches and the temperatures begin their slow climb, I'm…
Fashion
From London to NYC, Elegant Women Keep Wearing This Rich-Looking Cashmere Jumper—It’s Still In Stock
Finding the perfect jumper is harder than it should be. You want something that holds its shape, looks expensive, feels soft without…
Fashion
The New Rules of Wearing Denim in 2026
Denim in 2026 is less about chasing trends and more about a thoughtful reset. Ahead, we're sharing a clear set of new rules for wearing…
Fashion
Sorry, Classic Ballet Flats—This Is the Sleek Flat Trend Fashion People Are Wearing on Repeat
There is one sleek shoe trend that I have spotted popping up more and more for 2026 among style influencers, celebrities, and retailers:…
Fashion
Elite Dressers Are Wearing These 3 Elevated Basics, so You Better Believe I'm Adding Them to My Closet Too
I have a solid curation of elevated basics that I mix and match regularly to create my go-to ensembles. That said, with the start of the…
Fashion
RIP to These Viral 2025 Trends—Here’s Everything We’re Wearing in 2026 Instead
How much can change in a year? If the fashion trends that feel inherently dated for 2026 are any form of measurement, it’s quite a lot,…
Fashion
3 Jeans Trends Celebrities Are Wearing on Repeat in 2026
As a fashion editor who practically lives in jeans, being dialled into the jeans trends ebbing and flowing throughout the zeitgeist is…
Fashion
Chicer Than Leather, Cooler Than Wool—This is the Elegant Skirt Trend Fashion People Are Wearing Right Now
Every so often, a trend comes along that makes me wonder how I ever managed without it. Brown suede skirts are such a trend. Whilst I’m…
Fashion
5 Trends Cool European Women Are Wearing on Their Winter Vacations
After the hectic chaos of the holidays dies down and we settle into the new year, January kicks off winter-vacation season, and European…
Fashion
Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
With the chill remaining in the air, there's plenty of outerwear inspiration around right now. Stylish Londoners are relying on sleek…
Fashion
Found: The Shoe Trends All London It Girls Will Be Wearing in 2026
When it comes to setting the agenda, London It Girls have a habit of doing it first—and doing it in a way that feels effortless. That’s…
Fashion
The Elegant Top Fashion People are Wearing With Jeans and Trousers to Look Rich
There are many trends resurfacing today that we have Tom Ford to thank for: plunging necklines, sharp tailoring, and cleverly placed…
Fashion
Bella Hadid Made This Winter Basic Look So Rich By Wearing It With This It 2026 Shoe Trend
When Bella Hadid decides it's time to step back out, all of the girls are anxiously awaiting her outfits—and taking style notes. You can…
Fashion
I Started Wearing Sofia Richie Grainge's Brand, and the Compliments Are Rolling In—These Items Are Chic
To get to the point, Sofia Richie Grainge's label, SRG Atelier (sold at Revolve), HITS. I've been a fan of the brand since the fall…