The 2025 Swim Report: Every Major Trend to Know About for the Season Ahead
Swimwear is always a focal point of any summer wardrobe, however in the spring/summer 2025 collections swimming costumes weren't just for the beach and lidos, but were also styled for chlorine-free city days. At Miu Miu brightly coloured swimsuits with cut-outs were worn like bodysuits with pleated midis and patent leather pencil skirts, while at Tory Burch black streamlined swimsuits you’d typically see in London’s Aquatic centre were worn with tailored trousers instead of swimming caps and nose plugs. This unlocked the styling potential of the humble swimsuit, proving they should be given more attention than being a pre-flight “this will do” purchase.
A black swimsuit will always be a stylish, classic purchase, however if you are looking to dive into new territory, there are a number of swimwear trends causing a splash this summer. After years of minimalist suits, five-star resorts are about to be inundated with designer swimwear with a more-is-more White Lotus energy, that couldn’t possibly be mistaken for a H&M lunchtime purchase. The Burberry checked bikini has had a significant marketing push for 2025, with Rosie Huntington-Whiteley diving off a yacht in her plaid, stringy set in the high summer campaign. Missoni zig zags, Chanel hardware, Pucci swirls and Gucci heritage prints are also riding the wave of this post-quiet luxury approach to beachwear.
Miu Miu has also had a significant influence over summer 2025 swimwear trends with sporty bikini tops and briefs that have a contrast piping trim. It’s a subtle detailing that you’ll see across new-in sections, from monochrome suits to more punchy colour combinations. Decorated swimwear is also making its way to a sun lounger near you, as simple swimsuits are adorned with corsages and metal hardware.
Whether you’re heading to Ibiza or your local lido, ahead find 8 swimwear trends that are making ripples this summer.
2025'S BIGGEST SWIM TRENDS:
1. Designer Logo Swim
Style Notes: Resortwear has been steadily rebelling against the quiet luxury movement, with looks that are as flamboyant and colourful as a cruise cocktail menu. Luxury brands such as Burberry, Pucci and Gucci are leaning into their heritage prints, with swimwear inspired by the archives. Forget subtlety, this is all about dressing like you are Kris Jenner spending your summer yachting your way around the Med. Don’t limit the logo-dropping to just the swimsuit, Jaclyn in White Lotus season 3 is another muse, with her opulent kaftans and logo-splattered Gucci hat. Ravello is ready for you.
Shop the Look:
Burberry
Burberry Check Swimsuit
PUCCI
Marmo Printed Swimsuit
2. String Bikinis
Style Notes: Barely-there string bikinis have been a dominant silhouette for several summers, but this Copacabana look is sticking around for another year. A black or white triangle bikini is a trusted base to many-a beachwear looks, however for those looking for something a little extra there are plenty of styles with extra embellishment, from beading to chain detailing. The stand-out piece from Frankies Bikinis’ collaboration with Realisation Par is undoubtedly the triangle bikini with cherry crochet detailing on the trims.
Shop the Look:
Frankies Bikinis
X Réalisation Par Nick Triangle Bikini Top - Cherry Tree
Frankies Bikinis
X Réalisation Par Mackenzie Bikini Bottom - Cherry Tree
Free People
Snorkelbear Betty String Bikini Bottoms
3. Floral Touches
Style Notes: Swimwear this year is all about the finer details, and the wider trend for corsage detailing is making its way into your suitcase. Brands such as Maygel Coronel, Marlies Grace and Magda Butrym are leading this look, with swimsuits and bikinis adorned with floral embellishments. Floral appliqué might have once been tarnished by synchronized swimmers’ caps, however in 2025 this is a romantic way to bring something extra to classic suits, without making it look like you’re about to launch into a choreographed routine. But note this is swimwear that is best for lounging, rather than laps.
