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The Brown Edit: 14 Perfectly Neutral Makeup Staples I Use Over and Over Again as a Celebrity Makeup Artist

By Swedan Margen

The Brown Edit: 14 Perfectly Neutral Makeup Staples I Use Over and Over Again as a Celebrity Makeup Artist

I've been mastering makeup for celebrity clients and iconic red carpet moments for 25 years, but my long-perfected collection of brown-toned makeup products is still the most treasured corner of my kit. With the ultimate brown edit, I can do makeup on anyone, anywhere—it's just that versatile. I've had a huge love for brown palettes of color ever since the '90s when the hue truly dominated editorial ads and the beauty space. It was a complete rebellion against the bright, garish shades that epitomized the '80s. Instead, a chic array of browns and neutrals felt pared down, natural, and sculptural—the essential building block of a "clean girl" minimalist beauty aesthetic. Not to mention, brown tones offer a happy medium between a subtle everyday beauty look and a more dramatic evening moment that won't look overdone. Suffice to say, a good brown edit is forever chic.

Woman wearing neutral-toned makeup.

While perennially classic, there's a period of the year—IMO—in which a brown makeup aesthetic reigns supreme. Year-round, it can be a great foundation for layering on more color, but once autumn hits, a full cinnamon face looks so beautiful and luxe. Right after summer, before the sparkling excitement of the holidays, there's a great neutralization of the bright pops of color we love during the warmer seasons. Right as the leaves turn, I take my Max Mara Teddy Coat out of hibernation, and it's time for my favorite rich, warm products to make their way to the front of my beauty wardrobe.

Gabrielle Union wearing a neutral-toned makeup look.

Think chocolaty, velvety textures; matte, natural-looking bronzers; toasty cocoa shadows… These are the shades I turn to in tandem with the changing foliage. That said, there's always a struggle to find a perfect true brown. Most browns for deeper skin tend to lean a little too warm or red, and browns for lighter skin tones may go a little too cool and lack the warmth a true caramel can give to the skin. My search for the elusive perfect brown makeup products has monopolized my free time for years. I'll try everything and anything—from iconic prestige brands to lesser-known indie names—in an effort to build out my "best browns for everyone" kit.

Whitney Peak wearing neutral-toned makeup.

Although stunning, beautiful, and perfect for fall, flattering brown makeup products are incredibly tricky to track down, so I've decided to share my decades of experience and reveal a roundup of my go-to formulas. Below, see the ultimate brown makeup edit to reflect the gorgeous tones and textures of fall. Keep scrolling!

Les Beiges

CHANEL

Les Beiges Healthy Glow Sheer Powder

This sheer and glowy powder is the most natural way to give your face a light veil of color to warm up the skin.

Les Beiges

CHANEL

Les Beiges Healthy Glow Bronzing Cream

A gel-like cream bronzer that gives the skin radiance without added shimmer.

Rouge Allure Liquid Velvet

CHANEL

Rouge Allure Liquid Velvet in Énigmatique

This is a true cozy brown in a formula that stays put. Use this matte liquid lipstick all over the lips for dramatic warmth, or try it as a liner for an ombré, soft-blurred lip effect.

Uzo Braun Chrome Eyeliner Pencil

Uzo Beauty

Uzo Braun Chrome Eyeliner Pencil

Crafted by a renowned makeup artist who understands how product pigments should perform, this beautiful, true-brown, silky formula glides across lids without any tugging.

Kind Words Lip Liner - Devoted

Rare Beauty

Kind Words Lip Liner in Wise

A gorgeous, Selena Gomez–approved matte brown lip liner.

Ultra Suede® Sculpting Lip Pencil - Burnt Sienna

Makeup By Mario

Ultra Suede Sculpting Lip Pencil in Dark Chocolate

A favorite if you're looking for a lip liner in a deeper brown.

Butter Gloss Non-Sticky Lip Gloss - Caramel

NYX Professional Makeup

Butter Gloss Non-Sticky Lip Gloss in Caramel

The price point for pigment here is wonderful. Nyx has an extensive neutral range, so there's a shade for everyone.

Trace'd Out Pencil Lip Liner - Brown'd Out

FENTY BEAUTY

Trace'd Out Pencil Lip Liner in Brown'd Out

Here's a long-lasting brown formula that will stay put. I recommend lining the lips and then filling them in with a sheer red gloss for the perfect chocolate cherry look.

Soft Pinch Liquid Contour - Serene

Sephora

Soft Pinch Liquid Contour

There are so many options here that stretch across multiple skin tones. All of the contour shades are so perfectly neutral without pulling too olive or too red.

Les 4 Ombres

CHANEL

Les 4 Ombres Multi-Effect Quadra Eyeshadow in Candeur et Expérience

A brown eye shadow palette just doesn't get more gorgeous than this four-pan compact from Chanel.

MERIT Beauty, Solo Shadow in Midcentury

MERIT

Solo Shadow in Midcentury

This is so easy to use! It's a universal cream-to-powder option that also has the most stunning packaging. I recommend the shade Midcentury.

Westman Atelier, Eye Want You Mascara - Le Brun Clean

Westman Atelier

Eye Want You Mascara in Le Brun Clean

Everyone needs a brown mascara as far as I'm concerned. This one from Westman Atelier is nonirritating and so luxe.

Jones Road Beauty, The Best Eyeshadow in Smokey Brown

Jones Road

The Best Eyeshadow in Smokey Brown

The shadow for a sultry smoky eye.

Laura Mercier, Matte Eye Shadow in Cafe Au Lait

Laura Mercier

Matte Eye Shadow in Cafe Au Lait

This is such a great shade for anyone with fair skin who doesn't want too bold of an effect. It's beautiful for sculpting and creating definition.

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