The Cult British Brand Fashion People in New York and L.A. Love

I've been a fan of British brand Fruity Booty from afar for years, constantly spotting its cute, playful pieces online. When I heard the brand was hosting a pop-up in NYC, I knew I wanted to go try it on in person. Its swim shorts sets have caught my eye, and I finally went for the Marina. Just a few days later, I was on the phone with my best friend in Atlanta when, completely out of the blue, she asked, "Have you heard of Fruity Booty?" She'd just ordered a different style—totally unprompted. It felt like one of those moments when a brand is suddenly everywhere.

I see Fruity Booty on the streets of New York all the time, and it's constantly popping up on Instagram and TikTok in posts from L.A. influencers. If you love colorful, cheeky clothing that feels like the epitome of summer, it's definitely a brand to have on your radar.

Whether you've been curious about Fruity Booty or just love discovering new places to shop, here are a few of my current favorites.

Fruity Booty

Elettra Bikini Top

This might be my next purchase.

Fruity Booty

Elettra Bikini Bottom

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Marina Bikini Top

This is the Marina Top I got.

Fruity Booty

Marina Knickerbockers

With the matching shorts.

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Celine Polka Dress

I saw this dress at the pop-up and can confirm it's just as cute in person.

Fruity Booty

Satin Harlow Bra

I've been wanting a satin bra and underwear.

Fruity Booty

Satin Harlow Thong

The baby pink is adorable.

Fruity Booty

Frizzante Tankini

I tried this tankini on, and it was a strong contender for an impulse buy.

Fruity Booty

Frizzante Swim Shortie

The brand's classic bra in the softest deadstock fabric.

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Celeste Bikini Top

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Celeste Swim Bloomer

I always love a swim skirt.

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Carmen Bikini Top

This is definitely on my wish list.

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Carmen Bikini Bottom

Fruity Booty

Broderie Dress

Fruity Booty

Olive Oil Jaques

A multiwear top made of plant-based fabric.

Fruity Booty

Charcoal Bikini Top

A sporty charcoal bikini top with silver contrast.

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Silver Swim Bloomer

Made to be worn in and out of the water.

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Broderie Mini Dress

Fruity Booty

Azzurro Bikini Top

Fruity Booty

Azzurro Bikini Bottom

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Broderie Skirt

Cotton and broderie anglaise.

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Cherry Jaques

Fruity Booty

Petal Bloomer

The brand recently launched its first-ever sleepwear collection.

Fruity Booty

Petal Nightie

Made from jacquard fabric.