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The Rise of the “As Seen on TikTok” Sticker

By Swedan Margen

The Rise of the “As Seen on TikTok” Sticker

A promotional sticker used to mean that a book had been discovered. Now it means that a book was designed to be.

Originally published by newyorker.com. Syndicated material does not necessarily reflect the views of Vanity Fair Fashion.

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The Rise of the “As Seen on TikTok” Sticker - Vanity Fair Fashion