There's No Debating: These are the 10 Most Iconic Runways of the Past Decade
November 2025 marks Who What Wear UK’s 10th birthday. Yes, we’ve been writing about the trends to take note of, the luxury pieces worth investing in, the beauty heroes and hacks we can’t wait to share and the outfits the team have been rotating for a whole decade! We hope you’ve enjoyed reading our stories as much as we’ve loved creating them. To celebrate the occasion, you’ll find a range of special ten-year-anniversary content across the site this month, from retrospective looks at the biggest fashion moments to the couples who defined the decade and the products that have earned true cult status. Keep an eye out for our 10th-birthday badge and enjoy the milestone with us! Thank you for being part of our story so far.
To celebrate Who What Wear UK's 10th birthday, we had to take a look back at the most iconic fashion week moments that have captivated us over the past decade. Over the years, we've seen it all, having attended countless runway shows in London, Paris, Milan and New York, reviewed numerous collections and revelled in (and shopped!) the biggest trends each season brought. What fun!
Our all-seeing fashion eye has picked apart every show from 2015 till now, and we've curated the best-of list. From the return of '90s supermodels at Versace to an endless pink runway at Jacquemus and seeing double at Gucci, there have been so many jaw-dropping moments, but only 10 could make the cut. It's not up for debate: these are the 10 most iconic runway shows of the past 10 years. Let's get into it!
The 10 Most Iconic Fashion Runways from the Past Decade
1. Chanel A/W 17
Karl Lagerfeld's tenure at Chanel delivered so many iconic moments, and one of the most impressive shows in recent memory was staged at Paris's famous Grand Palais. From a hyper-real supermarket to a man-made beach and an Arctic landscape to a Parisienne brasserie, nothing was too ambitious for Lagerfeld's wild imagination. Our favourite, however, was the space-station set for the women's autumn/winter 2017 show, complete with a Chanel-emblazoned rocket ship, which seemingly took off through the ceiling as models wore NASA-inspired looks. Think silver glittery boots, classic boucle twin sets and galaxy-print dresses as Elton John's "Rocket Man" played through the speakers. Beyond!
2. Versace S/S 18
Donatella Versace is undoubtedly one of the most legendary figures in fashion. For the House of Versace's spring/summer 2018 show, she honoured her late brother and House founder, Gianni, presenting a collection that played to his iconic prints, use of gold and sexy silhouettes; with a finale that saw a whole host of supermodels pay homage. Striding down the runway herself, Versace was joined by Carla Bruni, Claudia Schiffer, Naomi Campbell, Cindy Crawford and Helena Christensen, harking back to George Michael's hit song "Freedom! '90" and its accompanying music video, in which many of these supers featured. Nothing will ever come close to this heartfelt and special moment.
3. Jacquemus S/S 20
Simon Porte Jacquemus started his eponymous label in 2009, dedicated to his late mother. The virility of his designs skyrocketed him into mainstream popularity, with playful handbags, enormous hats and skin-revealing ready-to-wear. For his spring/summer 2020 show, the brand's 10th anniversary collection, Jacquemus staged a co-ed runway show within the lavender fields of the French countryside, a couple of miles from his childhood home. Models strutted down a seemingly endless carpet of fuchsia pink, flanked by rows of purple lavender—both hues are synonymous with the brand. Mixing colour-pop brights, muted neutrals, printed scenic landscapes and watercolour florals, the show and its collection were completely and utterly striking and cemented Jacquemus' place in the fashion, social and pop-culture spaces. Needless to say, we were tickled pink!
4. Loewe A/W 22
Since Jonathan Anderson took the creative director reins at Loewe in 2013, with a tenure lasting a whopping 11 years, things were never again the same. Embuing art, craft and high-concept design into all of his collections for the House, the Irish designer has not only become a (fashion) household name, but has managed to firmly place Loewe at the top of the list of the most desirable designer labels of now. For the brand's spring/ summer 2022 show, he employed surrealist shapes, extreme drapery, backwards-worn garments and high-shine metal breastplates. Accessories, too, tapped into pop-art themes, with heels resembling roses, birthday-cake candles and broken eggs. Not only was this collection extremely directional, forward-thinking and fun, but it was also super wearable. Kendall Jenner gave this it serious celebrity kudos when she was famously spotted in one of the jersey tank dresses, with an all-over digital print of fuzzy colours.
