These Are the Coolest New Hotel Openings of 2025, According to Me

It's finally summer, and with it comes the usual group chats about where to go, what to pack and which hotels are actually worth booking. I've found that where you stay ends up shaping the trip just as much as the destination itself—sometimes more. Whether it's a local staycation or a long-haul escape, I've started choosing hotels the same way I shop for clothes: they need to look good, make me feel good and be functional enough to fit whatever kind of mood I'm in that day.

When I'm staying in London, I want something that feels a little tucked-away but still plugged into the city. A place that makes me feel like I've escaped without actually leaving. A good spa or a well-done restaurant always helps. Abroad, I look for hotels that are designed well but don't feel too "done". I'm not necessarily after constant excursions or jam-packed itineraries, so if I can spend the whole day on-site without feeling like I'm missing out, that's a win. Somewhere like The Sunday's in Hamilton Island, Australia really gets this—offering a wellness space, a club, and rooms I'd happily stay in all day.

I also pay attention to the details: the playlists in the lobby, the kind of people checking in and whether the hotel restaurant could double as a dinner spot I'd recommend to friends. A hotel doesn't need to go viral to be cool—it just has to feel like it's in the know. And the best ones always are. From a boutique newcomer in Fitzrovia to an ultra-luxe beach resort in Okinawa, this year's hotel openings are genuinely exciting.

Another thing I've started noticing more is how a hotel aligns with the way I actually travel now. I don't need five different pools or a lobby you have to whisper in—what I want is comfort that doesn't compromise on style. Maybe there's a vinyl player in the room, or a minibar that feels more curated than corporate. Maybe it's the kind of place where I'd bump into someone I follow on Instagram but never feel out of place if I show up in joggers. The best hotels just get that balance.

Below, I've pulled together the most stylish and interesting hotel openings of 2025—spanning London, Europe and beyond. From fashion-world-adjacent stays to hidden beachside escapes, these are the new names worth knowing.

The 6 Coolest New Hotels:

The Newman, Fitzrovia

Opening: Summer 2025
Location: Fitzrovia
Website: www.thenewman.com

Set to open in one of central London's most walkable neighbourhoods, The Newman feels like the grown-up answer to the buzzy boutique hotels that came before it. The Fitzrovia location alone is a draw—it's where galleries, cafes and quiet corners meet—but what's really exciting is the vibe: less scene-y, more refined. The interiors nod to the area's creative history, with a mix of artful details and cosy corners. The in-house restaurant offers a menu designed to feel like an elevated local favourite, while the spa promises to be the perfect antidote to city stress. It's the kind of hotel you can spend a weekend in and feel fully recharged.