Trust Me: These 19 Zara, COS and Reformation Buys Are the Chicest On the High Street Right Now

There’s a saying that has always stuck with me: Start as you mean to go on. At the beginning of a new year, it feels even more symbolic as many of us set out our goals and intentions for the next 12 months. For me, I’m planning to have the chicest year yet, but that doesn't come with a complete wardrobe overhaul. Instead, I'm focusing on a few smart additions that will complement the pieces I already have, and bring a newness to my most relied upon looks. Naturally, I turned to three brands whose designs always balance simplicity, modernity and trends in perfect harmony, and that’s Zara, Reformation and COS.

As a trio, these brands tick off every part of a great wardrobe. Classic tailoring is a cornerstone of modern wardrobes, and these brands know how to infuse elegance in the finer details of pleating and cut. Knitwear remains a focal point for capsule wardrobe building, and as we tend to only take a few months break from this particular category each year, I’m looking to support my cold-weather outfits with smart knit choices with luxurious infusions of cashmere, wool and merino right now.

With the cool temperatures set to continue, outerwear remains on my radar. Whilst there is a time and place for an insulating puffer coat, I’m searching for something a little more refined to fend off the winter breeze. The sleek, longline form of Zara's Wool Twill Coat has it currently sitting in my basket, whilst Reformation's Veda Suede Jacket is the ultimate realex, off-duty piece. As every great outfit deserves equally great accessories, shoes, and bags have also been considered for this wardrobe refresh. If a pair of designer-looking loafers is on your wish list, check out the ruched pair below, or bolster your jewellery box with a reliable chain necklace. Below, sleek silhouettes and refined colour palettes come together to offer high-end looking pieces at a fraction of the price, with a touch of classicism to ensure that you’ll reach for them year after year.

Keep scrolling to shop the best new-in buys at Zara, COS and Reformation right now.

Shop the Best COS, Reformation and Zara Buys Right Now

COS

Structured Double-Faced Wool Jacket

COS is known for its sophisticated silhouettes, and this wool and tencel jacket is a perfect example of its expertise in form.

Reformation

Easton Cashmere Sweater

Look to Reformation's stellar knitwear collection for an infusion of warmth this winter. Bold necklines are clearly catching my eye right now, as well as the 95% recycled cashmere and 5% recycled wool composition.

ZARA

Zw Collection Darted Trousers

The perfectly placed pleats creates a sleek fluid silhouette. Take your smart looks to a new level instantly.

Reformation

Mini Coco Necklace

Last year Reformation launched jewellery, and the collection is a curated selection of refined jewellery box additions.

This cool cream-toned jacket is at the top of my wish list. Expect to see me layering it up with knits now, and throwing over a simple T-shirt when spring arrives.

COS

Merino Wool Funnel-Neck Cardigan

The funnel-neck trend is still going strong for 2026. Expect this knit to move fast.

Reformation

Gale Satin Mid Rise Bias Pant

I own these exact satin trousers, and can confirm they're incredibly comfortable as well as highly refined.

ZARA

Soft Gathered Loafers

Bring a polished finish to any look with these soft gathered loafers.

The textured finish of this faux leather jacket is such a nice touch.

COS

Chenille Funnel-Neck Vest

I have a similar vest, and always get compliments when I wear it.

ZARA

Leather Effect Midi Skirt

Just add the roll neck top above and a pair of sleek knee-high boots.

COS

Avenue Tote Bag - Suede

COS offers up a tote that is equal parts spacious and stylish.

COS

Chenille Funnel-Neck Jumper

A staple piece that you'll call upon year after year.

COS

Relaxed Twill Wide-Leg Trousers

Yes, the beloved COS trousers have been restocked. Don't wait around.

Reformation

Mackenzie Silk Dress

Rely on Reformation's pretty lace dress for all elevated occasions in your calendar.

ZARA

Wool Twill Coat Zw Collection Limited Edition

The longline length! The stand collar! The single button detail!

Reformation

Cynthia High Rise Straight Jeans

A reliable denim cut that will bolster your wardrobe from day to night.

ZARA

Wool Crossover High Neck Jumper

I'm stocking up on easy layers to bolster my cold-weather dressing, and Zara's high neck top is sleekest I've seen.

COS

Cashmere Triangle Scarf

A finishing touch that brings instant warmth to your looks.