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10 Cozy Brands in My Cart From Fashion to Wellness

By Swedan Margen

10 Cozy Brands in My Cart From Fashion to Wellness

For me, 2025 was a rollercoaster ride and I’m looking forward to slowing things down in 2026. I’m planning on fewer but more intentional nights out in the new year and more time spent at home so that I can truly make every moment matter. And of course, being that I work in fashion, this was my perfect excuse for a shopping spree. I’m slowly letting go of some of my night out favorites and making room for items that feel cozy, comfortable, and good against my skin.

I decided a lot of the shopping that I have planned will revolve around investing more in the brands I already know and love. So below, I’ve rounded up my favorites that I lived in over the holidays and plan on continuing well into my winter with. These 10 brands just simply can’t be missed.

Lake Pajamas

Lake pajamas is the brand I have been living in over the break because not only is their product soft as skin, they also have several offerings that make for the perfect match to an elevated day spent at home.

lake pajamas

LAKE Pajamas

Pima Crew Long-Short Set

I love seeing all of the Valentine’s Day pajamas come out.

lake pajamas

LAKE Pajamas

Dreammodal Kimono Pajama Set

You could live in these pajamas all day long.

lake pajamas

LAKE Pajamas

Pima Ruffle Pants Set

I’ve been in these every night lately.

Jenni Kayne

Fashion people in NYC love Jenni Kayne for a good reason. This is the brand to shop if you want clothing that fits comfortably at home but also looks good dressed up once your day gets started.

Suede Ashby Clog

Jenni Kayne

Suede Ashby Clog

I'm someone who always travels with slippers—they're just a non-negotiable.

Flynn Cashmere Sweater

Jenni Kayne

Flynn Cashmere Sweater

A sweater you can wear at-home or all dressed up.

Chalet Pant

Matching sets like this bring life to your work from home days.

Aerie

Aerie is a match made in heaven for anyone who wants effortlessly chic loungewear that can also transport them to a carefree California aesthetic.

Aerie Go-To Sweatshirt

The ideal price point for your next matching set.

Aerie Sunday Soft Sweater

Aerie

Sunday Soft Sweater

It’s the stripes for me.

Aerie, Short Sleeve Crew Boyfriend T-Shirt

Aerie

Short Sleeve Crew Boyfriend T-Shirt

Their tees are my most cozy.

Eterne

I was recently introduced to Eterne by another fashion editor friend and immediately fell in love with how comfortably chic the brand is. Easily upgrade any outfit by styling it with their basic tees and tanks or try their sweater dresses for a night out that oozes comfort but looks all dressed up.

Zip-Up Polo Sweatshirt

Eterne

Zip-Up Polo Sweatshirt

Another set I’m admiring.

Boyfriend 上装

Warm up by layering with this tee.

Boyfriend Pocket Sweatpant

Eterne

Boyfriend Pocket Sweatpant

Leset

Speaking of t-shirts, here's one that I can't stop hearing about and need to try for myself. Everyone raves about all things Leset but especially their tees and lounge-worthy essentials.

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10 Cozy Brands in My Cart From Fashion to Wellness - Vanity Fair Fashion