2025's Biggest Hair Color Trends

We may be more than halfway through the new year, but that doesn't mean you're stuck with the same hair color or style you came into 2025 with. Whether it's January 1st or mid-July, there's always time for a hair transformation.

“This year is all about versatility and boldness,” says Cass Kaeding, celebrity stylist and K18 ambassador.

“The overarching trend is personalization,” adds Tracey Cunningham, celebrity colorist and Schwarzkopf Professional’s U.S. creative director of color and technique. “Clients want color that’s tailored to their features, enhancing their skin tone, eye color, and style. Whether it’s blonde, brunette, or red, it’s about creating a look that feels natural yet elevated.”

From bold shades of red like cherry cola and ginger spice to classic Old Hollywood blonde, there's something for everyone. Below, the experts break down the 11 hair color trends that will be everywhere in 2025. Pin this for later.

Cherry Cola

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Everyone wanted to go red in 2024. The same can still be true in 2025, but Cunningham says we can expect these reds to have some brunette undertones. Say hello to cherry cola.

A mix of multidimensional lowlights and shadow roots, she says cherry cola gives red brown hair more depth and longevity.

Golden Silvers