Beauty
Looking Back on 2025’s Most Memorable Political Style Moments
What a year, huh? If we had to recap the last 12 months in politics using only one word, that word would likely be turbulent. Or maybe…
Tag
2025s
Beauty
5 Lessons on Brand-Building From 2025’s Biggest Disruptors
In the past year, brands including Chopova Lowena, Julie Kegels, Knwls and Oude Waag have each fully rebuilt their e-commerce sites. In…
Fashion
Victoria Beckham Just Showed Us Exactly How to Wear Some of Winter 2025's Biggest Colour Trends
Victoria Beckham has always had a talent for making even the most considered outfits look completely effortless, but recently her wardrobe…
Fashion
There You Have It: This Is the Flat-Shoe Trend to Wear With Winter 2025's Most Popular Legging Color
Kendall Jenner's love for stylish workout outfits is clear in her street style choices. She often appears on Instagram and in paparazzi…
Fashion
2025's Biggest Skirt Trend Looks Coolest When Worn With These Shirt and Heel Trends
It’s official: Celebrities are endorsing the skirt trend of the year, on the heels of it making appearances on the Gucci and Max Mara…
Fashion
We Called Upon the Top Experts—These Are 2025's Best Skincare Products
Welcome to Who What Wear UK's Next in Beauty Awards 2025. Here, we are crowning and celebrating the very best in beauty, from…
Fashion
Selena Gomez's Jaw-Dropping Wedding Dress Has Me Rethinking 2025's Most Popular Bridal Trend
Selena Gomez and Benny Blanco are officially married! The couple tied the knot this weekend in Santa Barbara, California, in front of…
Fashion
Not Skinny, Not Wide-Leg—J.Lo Just Wore Ankle Boots With 2025's Most-Wanted Pant Trend
"Skinny jeans are back!" "I'm team wide-leg." "Capris are my current obsession." Everyone has their own opinion about this season's "It"…
Fashion
It’s Official: The Striped Top Is 2025’s Hero Piece—4 Styles Fashion People Can’t Stop Wearing
For years, the striped top was fashion’s shorthand for minimalism—the neat black-and-white Breton that slotted seamlessly into capsule…
Culture
Alibaba seeks US$3.17 billion in 2025’s biggest convertible issue
The company is raising the funds for purposes including scaling up its data centres, upgrading technology and expanding international…
Fashion
Spotted on Zoë Kravitz on a Stroll With Harry Styles: Fall 2025's It-Girl Denim Trend
In case the internet or social media hasn't told you yet, Zoë Kravitz and Harry Styles might be dating, if all of the recent hand-holding…
Fashion
It's Official: This Is the Flat-Shoe Trend to Wear With Fall 2025's Most Popular Legging Color
Jennifer Lopez solidified it months ago: People are swapping their black leggings for brown ones. It makes perfect sense that athleisure…
Beauty
Want to Shop Fall 2025’s Standouts? Retail Experts Share Their Bestseller Predictions
What makes a fashion bestseller? Well, it’s usually a dramatic mix of virality, popularity, comfort, and old habits with a dash of…
Fashion
Spotted on Selena Gomez at Her Bachelorette Party: 2025's It Uggs
In this day and age, year after year, right around August, everyone starts buzzing about which Ugg shoes will be the "It" style of the…
Fashion
Rihanna Just Wore 2025's "Weird" It Flats With Pajama Pants on the Streets of L.A.
As far as trendsetting celebrities go, Rihanna is definitely on the most influential list. For the past few years, the soon-to-be mother…
Fashion
Fall 2025's Top Fashion Trend Will Be Understated Glamour—Here's Why
The fashion industry is still recovering from the quiet luxury movement, and while some people are pivoting toward loud maximalism, many…
News
Project 2025’s Success Rate So Far Will Terrify You
The White House, for which Project 2025 had 13 listed objectives, is currently 92 percent complete, according to the tracker. Another 64…
Fashion
Dressing Up for Work Is a Thing Again—Why Corporate Girls Are 2025's Most Influential Outfit Inspo
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…
Fashion
Trust Me: This Designer-Looking High-Street Bag Is About to Be Autumn 2025’s It Buy
It's no secret that we love a COS handbag here at Who What Wear, from the perpetually sold-out crossbody bag to last year's viral bowling…
Beauty
2025's Biggest Hair Color Trends
We may be more than halfway through the new year, but that doesn't mean you're stuck with the same hair color or style you came into 2025…
Fashion
The Awkward Knee-Length Midi Skirt Has Become One of Summer 2025's Biggest Trends
When it comes to celebrity style, Laura Harrier will forever be my go-to muse. Whether she's walking the streets of New York or sitting…
Fashion
I've Polled Every Editor I Know—This Is 2025’s Most Complimented Perfume
Being a beauty director who is famed for not mincing her words, I'm going to come right out and say that Amouage Guidance is about to…
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Beauty
Meet Summer 2025’s Top Color Trends, From Wispy Pink to Butter Yellow
Butter Yellow For the person afraid to embrace color, this one’s for you. Butter yellow graced the runway in sumptuous suede at Chloé, as…
Fashion
Guess Who Just Paired the Dress Trend Every NYC Girl Owns With 2025's Most Controversial Flat-Shoe Trend
Ah, summer in NYC. It can be painfully hot and humid, but everyone still wants to look chic while out and about. That's why dresses are…