Prime Day 2025 Is in Full Swing—Shop Amazon’s Best Fashion Deals Right Here
Amazon Prime Day 2025 is officially live and we’re on day two, which means today, Wednesday, July 9 through July 11, the great steals and deals on fashion and beauty continue to roll out sitewide. We dove deep into the Prime Day clothing deals this year—in case you missed yesterday’s start or are simply coming back for the latest Prime Day discounts.
Vogue’s Guide to the Best Prime Day Clothing Deals:
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With summer in full bloom, wardrobe lifesavers that will help you beat the heat are paramount. Summer sets are a fresh way to make dressing easy—we spotted cute ones from Ulla Johnson and Cami NYC, all at incredible prices. Plus, there are loads of vacation-ready picks to outfit the rest of the season in style, from a variety of summer dresses (including our favorite white dress options) to swimsuits galore from Solid and Striped and Onia, all on markdowns. Those shopping for last minute wedding guest dresses will find answers, here too, with on-sale gems from Galvan London and A.L.C. just ready for the picking, and we’ve round up some of our favorite activewear picks from Beyond Yoga, Year of Ours, and Splits59—so you’ll be well dressed for sport, too.
Keep scrolling and you’ll find that the accessories section is also a treasure trove, where you can score big on summer sandals, sneakers, and more—all the on-trend footwear buys for the season. Plus, those vacation outfits certainly need accompaniments—we’re grabbing beach bags from Naghedi and Mar y Sol, Éliou’s silver statement earrings, and Le Specs sunglasses for easy accessorizing on-the-go.
Now is the time to indulge in your summer fashion fixes—as long as you’re a Prime Member, shop Vogue’s favorite Prime Day clothing and accessories deals, all up for grabs now.
The Best Amazon Prime Day Deals 2025, by Fashion Category
In case you already know what you came for:
No-brainer purchases are always those classics you come back to, time and again. Here, find the essentials to stock up on—think high-waist blue jeans, striped button-downs, and all the underpinnings—from tanks to T-shirts. They’re the kind of pieces that live in your closet forever, and will feel oh-so-good each and every time you put them on, especially when you know you got them at the lowest price possible. Count these as some of our favorite Prime Day fashion deals.
Leset
The perfect white T-shirt doesn’t exi—no wait, it does, and it’s Leset’s short-sleeve Margo tee.
Madewell
A summer essential worth stocking up on? Comfy white tank tops you can slip on and style out.
Varley
Milano half zip sweatshirt
Prime Day 2025 Deals: Summer Dresses
Now that the high summer season is nearly upon us, dresses are heavy on our minds, in a big way—especially when they’re on sale. Choose from flirty floral numbers from Ulla Johnson and Loveshackfancy, striking enough for day or night, or an airy striped number from Faithfull or Madewell, ideal for sweltering days in the city. Add in a few, slinky satin numbers from By Malene Birger and Norma Kamali—the perfect wedding guest options, if we do say so ourselves—and your summer closet is upgraded.
Faithfull
A smocked bodice with subtle striping? If you aren’t nabbing this for your summer trip—we are!
By Malene Birger
Sleek yet minimalist—we wouldn’t change a thing about this black midi.
Johanna Ortiz
Los Siete Mares midi-dress
Madewell
smocked puff sleeve midi dress
Prime Day 2025 Deals: Summer Denim
Like most summer standbys, denim is always on our must-have list. Now is the time to snag those perfect, baggy Levi’s at a steal (so maybe grab more than one wash—they’re that good). Included in the mix is a denim jacket by Stella McCartney, ideal for summer nights under the stars, a trend-forward mini from Frame, to pair with everything from flip-flops to retro sneakers and a plain white T-shirt, and ecru jeans from Madewell—a summertime no-brainer. Loved Michael Rider’s Celine? He sent plenty of jeans down the runway, with a handful of skinnies in the mix. If anyone’s going to put the Millennial favorite back on the fashion map, let it be him; Frame is a good place to start if you’re looking for a white pair on sale.
Levi's
Levi’s wide-leg jeans define the waist but are relaxed everywhere else. Associate shopping director Talia Abbas tries them on above in a size 24, adding: “They are way too long on my 5’1 frame, but because it’s still fitted around the hips, they don’t look comically large! Anyone taller than me will love these—size up if you want a more relaxed fit in the hips.”
Levi's
The same baggy jeans, but in black.
B Sides
relaxed cuffed Lasso jeans
Stella McCartney
lace yoke oversized denim jacket
Veronica Beard
Taylor high rise wide leg jeans
Prime Day 2025 Deals: Summer Activewear
Although all the fashion buys might have captured your attention—don’t bypass the amazing activewear Prime Day deals. Keep your summer sport ’fits feeling fresh with new markdowns on Beyond Yoga—so many amazing Spacedye pieces are on sale, like the customer-favorite leggings or racerback crop top. Tennis players: snatch the Year of Ours white tennis dress before anyone else does, while perusing other great buys, such as On running sneakers to Feetures socks, to outfit your sport looks in full.
Splits59
Joan fleece polo sweatshirt
A great layer for throwing pre- and post-studio workouts.
Beyond Yoga
high waisted midi leggings
Beyond Yoga
spacedye slim racerback cropped tank
Sweaty Betty
After Class crop sweatshirt
Feetures
Elite ultra light cushion ankle socks
Prime Day 2025 Deals: Summer Fashion
Get ‘em while they’re hot! Of the best deals in the fashion section, check out contemporary favorites in the tops department, like Madewell’s paisley peasant blouse, or Aje’s statement bow blouse, then snag a few bottoms, such as a beach-ready wrap skirt from Johanna Ortiz or a printed trouser from Rosie Assouline, to truly add some warm weather-appropriate goodness into your usual mix.
Madewell
Tap into the boho trend with Madewell’s paisley blouse—a perfect match for white trousers if you want something more elevated, or a denim skirt if you’re leaning into the look.
Veronica Beard
Thinking of a denim skirt? Ask and you shall receive!
Vince
ribbed single button cardigan
Johanna Ortiz
Galena The Traveller wrap skirt
Ganni
Slub high-waist cargo pants
Sea
Marja embroidery flutter tank
Stine Goya
jacquard weave blouson top
Prime Day 2025 Deals: Summer Shoes
Time to stock up on the good stuff—and yes, we mean shoes, sandals, and more! From some of the season’s hottest sneakers, including the bestselling Adidas Sambas, you’ll be hard-pressed to find as great deals on classics anywhere else. Plus, so many sandals, all yours for the picking! Take a peek at Stuart Weitzman’s thong heel, never-fail Havaianas flip-flops, or a classic espadrille from Castañer—it’s the quintessential summer shoe!
Havaianas
You can’t go to the beach without a pair of flip-flips! Havainas are by far the easiest to pack, and a true summer staple for many Vogue staffers. Abbas tries them on in black and red, pictured above.
Adidas
Classic Samba OG sneakers
Considering a new white sneaker? It’s not everyday you find classic Sambas on sale—take advantage!
Stuart Weitzman
Rio Sleek 35 pump sandals
Flip-flops are trending, and thong sandals are here to stay! These from Stuart Weitzman, also pictured above, have the faintest kitten heel—the subtle height boost elevates relaxed denim.
Reebok
Katie Holmes’s white sneaker of choice, discounted right now for a sweet deal.
