Fashion
Cooler Fall 2025 Outfits Start With the Trendy Loafers Hailey Bieber Just Wore to Lunch With Justin
The time has finally come for even L.A. girls to start trading the flip-flops everyone has been wearing for months on end for something a…
Tag
Fall
Fashion
I'm Calling It—Collegiate Girl Fall Is Happening, and These Products Epitomize the Trend
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Beauty
Hailey Bieber Ticks off Two Fall Trends With One Great Shoe
Hailey Bieber knows exactly how to play with trends while still staying true to her own personal style—an aesthetic that she recently told…
Fashion
Hazy, Soft, and Anti-Dewy: How Tastemakers Are Wearing Blush This Fall (and Beyond)
Cream blush, you will always be famous. No other makeup product sets my pulse skyrocketing quite like a pot of rosy pigment meant to make…
Fashion
Mission Accomplished: I Recreated 7 Fashion-Person Fall Outfits For Under-$250 Each
The sun is setting earlier, and the breeze has gotten crisp, which means it’s time to start looking for fall outfits. While I live in NYC…
Fashion
Ulta's Fall Haul Sale Is a Gold Mine for Skincare Lovers—Here's Every Product Worth The Buy
As a beauty editor, there's nothing I love more than a good sale. Don't get me wrong, I'm open to the occasional splurge, but saving money…
Beauty
Chocolate Brown Is the Lipstick Shade to Know This Fall
There’s something about the ’90s It-girl energy that refuses to fade—from lacey slips to pencil skirts and smudgy, smoky eyeliner, the…
Fashion
I Just Spotted the Easiest Way to Dress Up Casual Jeans For Fall on a Celeb in Milan
I wear jeans almost every day in the fall. They’re a staple in everyone’s wardrobe, but sometimes it’s difficult to put a dressy outfit…
Fashion
Rag & Bone’s Fall Sale Is Full of Elevated Basics—These Are the Best Finds
My aunt messaged me out of the blue today: "Can you do me a favor and tell me what you think I'd like from the Rag & Bone fall sale?" She…
Fashion
The IYKYK Jacket Color Trend People With Taste Are Wearing More Than Black, Navy, and Even Red This Fall
And just like that, it's jacket season again, which means it's time to start analyzing the materials, silhouettes, and most importantly,…
Fashion
If You Only Buy One Pair of Boots This Fall, This Is the Trend It Should Be—Full Stop
I was starting to think that flip-flop season would never end (and it still kind of hasn't), but we finally made it to boot season.…
Fashion
FYI: If You Wear This Dated Sneaker Trend in Fall 2025, Make Sure It's With Baggy Jeans
In 2025, retro-inspired, low-profile sneakers remain the top sneaker style. However, another sneaker trend is reemerging, reminding us…
Fashion
From Nordstrom to Zara—Meet the New Fall Items That Will Sell Out By October 15
Whenever I predict that something's about to sell out, I feel like Phoebe Halliwell (the psychic witch from Charmed played by Alyssa…
Fashion
36 Of The Best Fall Styles That Give LA Fashion Girl
While often understated, the Los Angeles fashion girl is worth paying attention to this season if you’re trying to switch up your look, no…
Fashion
I'm a Men's Stylist, and These Are the 5 Fall Staples I'm Actually Shopping For
The tans were glorious. The rosé delicious. The IG dump? Absolutely flawless. Summer '25 was one for the books, but with temps dropping…
Beauty
Dakota Johnson Gives the Naked Dress a Much-Needed Fall Update
Dakota Johnson is a devotee to all things sheer and sexy—the Materialists star is a see-through material girl through and through, and a…
Beauty
Arthur Arbesser Fall 2025 Ready-to-Wear Collection
While everyone else seems intent on chasing a conceptual elevation of fashion, Arthur Arbesser focuses on the simplest of things, because…
Fashion
The Vince Friends & Family Sale Is Here—These Chic New Fall Items Are Temporarily Discounted (Hurry)
Vince is known for its high-quality assortment of elevated (and highly wearable) pieces. Yes, our fashion editors (myself included) are…
Fashion
Cool Girl Fall Era Loading—30 Picks From Zara, J.Crew, and Gap That Fit the Bill
When it comes to my closet, I'm entering my cool-girl fall era and loving every minute of it. This has meant prioritizing standout pieces…
Fashion
Our Editors Sent Me Their Favorite Animal-Print Finds—21 Chic Styles to Shop for Fall 2025
A love for prints is the common denominator for 2025. Polka dots were everywhere this summer, and celebs, from Hailey Bieber to Kendall…
Fashion
*Not* Suede Boots: The Rich-Looking Boot Trend Fashion People Everywhere Are Wearing With Jeans and Skirts for Fall 2025
Suede boots are an It boot trend every fall, but this year, a fresh style is already becoming the favorite: croc-embossed boots. These…
Style
An Intimate Chronicle of Kanye West’s Fall from Grace
One simple way to think of Kanye West is as a genius stuck in the body of a child who’s always on the verge of a tantrum. He takes out his…
Beauty
Bed Nooks Are My Cozy Obsession This Fall
Given the humble origins of bed nooks and box beds, it might seem counter-intuitive to book a luxury escape in the knowledge that your…
Fashion
Shopbop Is Filled With Fall Wardrobe Staples—15 Chic Pieces In My Cart Right Now
When I'm online shopping, I like to set little challenges for myself. Today's rule? Curating wardrobe staples for fall from Shopbop—pieces…