Fashion
It's Here: The Summer Accessories Trend the Gen Z Crowd Is Trading Bags For
One thing Gen Zers are known for—fashion-wise at least—is our dedication to comfort and convenience. We might get a bad rep for it, but…
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Fashion
Olivia Rodrigo Wore This Millennial Trend the Gen Z Way
Millennials seem to be passing down style gems to Gen Zers, unbeknownst to them. The latest example of the “hipster” generation’s trends…
Fashion
From the LES to Silver Lake, Gen Z It Girls Are Wearing These 7 Summer Micro-Trends
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Beauty
Smells Like Gen Z: Diesel Launches Women’s Fragrance
Diesel’s creative director, Glenn Martens, is obsessed with objects. His FW26 show featured 50,000 pieces of memorabilia from the brand’s…
Style
“Love Story” Is a Forgettable Elegy for Gen X
Schlossberg was not by any means alone in shading the Murphy show while it was in production. C.B.K., as she is called, is the love object…
Fashion
In 2026, Gen Z Is Wearing the Sneaker Trend All the It Girls Wore in 2012
As we all know, Gen Z has taken it upon themselves to revive many of the fashion trends that defined the 2000s and 2010s, and they show no…
Beauty
Generational Breakdown: Gen Alpha
LA-based Sharleen Ernster is a mother of two daughters, aged 14 and 16. Some years ago, Ernster says, she hadn’t heard of Brandy Melville.…
Fashion
No, Not Leggings— Gen Z It Girls Are Wearing Heels and Ballet Flats with This Unassuming Winter Staple
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
7 Elevated Gen Z Outfit Ideas Perfect For Spring 2026 and Beyond
Whenever I’m stuck in a rut for outfit ideas, there's one group I always rely on to provide me with a plethora of inspiration. From Iris…
Beauty
Gen Z Is Turning Its Back on Black. What Does It Mean for Fashion?
“I own one black piece of clothing, a 2019 Issey Miyake winter coat that I have never worn — shock,” says Abigale Masters, a 25-year-old…
Fashion
Not Skinny, Not Barrel-Leg: Here's the Denim Outfit Trend Gen Z Loves
Skinny jeans are back, but if you're not on board just yet, let me introduce you to the 2026 denim trend Gen Z's It girls are reaching for…
Fashion
Gen Z Will Be the Ones To Watch in 2026–These Are the 5 Fashion Trends They’ll Be Wearing
Welcome to the Gen Z Mood, where I—Who What Wear UK's 27-year-old social media editor—keep you updated with my mood of the month and the…
Fashion
My Gen Z Cousin Wants to Know How to Make Skinny Jeans Cool in 2026—I Said to Style Them With These 4 Items
I’ll be the first to admit it: I spent the better part of the last five years stuffing my skinny jeans to the very back recesses of my…
Fashion
My Gen Z Cousin Wants to Know How to Make Skinny Jeans Cool in 2026—I Said to Style Them With These 4 Items
I’ll be the first to admit it: I spent the better part of the last five years stuffing my skinny jeans to the very back recesses of my…
Beauty
Why Millennial Women Love Gen Z Men
When Sarah Jenkins, 41, told her friends things were getting serious with the 25-year-old she met on Bumble, they blurted out the obvious:…
Fashion
Spotted In NYC and Paris: the Jacket Trend Gen Z and Millennials Are Elevating Their Simple Outfits With
If you’re in the market for a new-season layer, allow me to streamline your search. There’s one jacket trend our editors are unanimous on…
Beauty
Meet 5 Gen Z Sommeliers Bucking Anti-drinking Trends
Headlines from Wine Enthusiast to The Economist all say the same thing: Americans are drinking less. Young adults, in particular, have…
Beauty
“I Know a Good Etsy Witch”: Why Gen Z’s Turning to Witchcraft
Just over a week ago, tarot reader Trevor Ballin posted a photo of Dior’s creative director, Jonathan Anderson, having his tarot cards…
Fashion
The 2025 Gen Z Best-Dressed List: See The Stars Defining a New Era of Style
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
I'm a Gen Zer Who Loves Parisian Fashion—33 Affordable Finds That Give French Cool Girl
I'm always in awe of the Parisian style set. Their exquisite fashion sense is intuitive and effortless. As a fashion editor, I've spent…
Fashion
3 Winter Trends That Were Practically Invented With the Gen Z Fashion Crowd in Mind
There are winter trends, and then there are winter trends with Gen Z fashion lovers in mind. I’m a Gen Zer who indeed loves fashion, and…
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Beauty
How Nothing Plans to Become the Go-To Tech Brand for Gen Z Creatives
One of the new investors that joined Nothing’s funding round in September was Qualcomm Ventures, the investment arm of one of the biggest…
Fashion
What Gen Z’s Coolest Editors, Stylists, and Creatives Are Giving (and Getting) This Holiday Season
Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen…
Fashion
To Me, Love Me—54 Editor-Approved Gift Ideas for the Gen Z in Your Life
Welcome to Gen Z Mood, where I—Who What Wear UK's 27-year-old assistant social media editor—keep you updated with my mood of the month and…